Your background is not a liability. In this episode, I sit down with Jerry Van Leeuwen, a former paramedic turned real estate team leader out of Waterloo, Canada, who took every skill he built on the hardest days of other people’s lives and turned it into a serious competitive advantage in this business.

We get into Jerry’s origin story, from growing up on a farm to running EMS calls to walking into his very first closing and having to run full conflict resolution between a buyer and a seller. We talk about why the best marketer wins, why learning to write ads may be the fastest way to become a world-class marketer, and how Jerry is using AI to become more human, not to replace the human side of the business.

Connect With Us

* Ready to get clear on where your business is going? Book your Clarity call now at 7figurecall.com

* Download the AI & Leverage Toolkit now and uncover your biggest leverage opportunities at audit.7FigureBP.com

* Discover How Agents Are Using Funnels, Content & AI to Predictably Close 4+ Deals a Month. Save your seat for the webinar: 7FigureBP.com

* Instagram, LinkedIn, and Facebook: @johnkitchenscoach

Laura Justice has done just about every job real estate has to offer. She has spent over 30 years in this business, 17 of them in leadership and coaching. Today she leads the Incorvaia Team, 69 agents on pace to close over 600 units this year, with a goal of 100 agents by the end of next year.

But this hot seat isn’t about the growth. It’s about what that growth is costing her. Laura’s constraint is time. She’s still the source instead of the resource, saying yes to everything and no to nothing. In this episode of Coffee and Coaching, we unpack how she’s using systems, leverage, and leadership to buy that time back. That includes systems that duplicate, tools like Sisu, and handing training to the rising leaders already on her team. We also cover a breakthrough moment mid-conversation: using AI to clone yourself.

Key Topics Covered

* Why Laura runs a 60/40 split between coaching and personal production, and why staying in production keeps her sharp

* The Monday through Wednesday training cadence, including “Technique Tuesday,” that powers the team’s onboarding and agent development

* What a system really is: anything you’ll do more than once, documented so someone else can run it without you

* How tracking takes the “hallucination” out of real estate leadership

* Why so many agents are frozen in today’s market, and why new agents can be the path of least resistance

* Asking “Is it a system, a tool, a model, or a person?” before defaulting to a new hire

* How plugging top performers into training creates a win-win, using a teammate who converts 23 to 40% of Zillow leads as an example

* The “clone yourself” moment: building an AI coach that coaches you the way you coach others

* Visionaries vs. get-it-done leaders, and which ones stay on a team for the long run

* Why the fear of building people up so much that they leave is usually backwards

“I can’t be more bought in than they are.” - Laura Justice

Connect With Us

* Ready to get clear on where your business is going? Book a call with me at 7figurecall.com

* Download the AI & Leverage Toolkit now and uncover your biggest leverage opportunities at audit.7FigureBP.com

* Discover How Agents Are Using Funnels, Content & AI to Predictably Close 4+ Deals a Month. Save your seat for the webinar: 7FigureBP.com

* Instagram, LinkedIn, and Facebook: @johnkitchenscoach

Travis Wright came from 14 years of meth addiction, two shootings, and a rehab program in Cache, Oklahoma, where he started over from nothing. Three and a half years after getting his real estate license, he is an eXp ICON agent, a Top 250 producer nationally, and closed 47 transactions in 2025.

In this episode, I sit down with Travis Wright, a fellow Lawton, Oklahoma native, to unpack what taking action in real estate really looks like when you start with no experience, no marketing background, and a lot to prove. He shares how he got four deals under contract in his first few weeks, how he stays in front of his sphere on Facebook, and how he built a full presentation for a builder in two days using AI tools.

This one goes deeper than tactics. We talk about fear, discipline, consistency, flow, and why asking for help may be the most underrated skill in this business.

“If my mind is saying no, I try to analyze if that no’s out of fear. And if it’s out of fear, I need to go for it.” — Travis Wright

Connect With Us

* Ready to get clear on where your business is going? Book your 7 Figure Audit at 7figurecall.com

* Download the AI & Leverage Toolkit now and uncover your biggest leverage opportunities at audit.7FigureBP.com

* Discover How Agents Are Using Funnels, Content & AI to Predictably Close 4+ Deals a Month. Save your seat for the webinar: 7FigureBP.com

* Instagram, LinkedIn, and Facebook: @johnkitchenscoach