Episodios

  • #670: AI for Real Estate: How Top Agents Are Replacing Their Tech Stack and Scaling Fast
    Apr 25 2025
    Episode Overview:

    AI isn’t just a tool—it’s your next team member.
    In this forward-thinking episode, John Kitchens welcomes AI leaders Eric and Danielle from HUZI to break down what it really means to scale a real estate business in the era of artificial intelligence.

    They unpack the 4 biggest problems threatening modern agents—tech stack bloat, noise, poor messaging, and inconsistent client experiences—and how to solve them using AI the right way.

    From real-time contact personalization to building offers inside a dynamic AI workspace, this episode doesn’t just talk AI theory—it shows you how to implement it. If you're wondering where the puck is going, this is the conversation you can't afford to miss.

    Key Takeaways: Rethink Your Relationship With AI
    • AI is no longer a tool—it’s a voice in the room and a team member.

    • Don’t just ask “Can AI do this?” Ask “Should I use AI for this?”

    The 4 Big Problems AI Solves:
    1. Tech Stack Bloat

      • Consolidate tools and reduce inefficiencies.

      • Platform that simplifies all the others.

    1. Noise in the Marketplace

      • 90% of online content is AI-generated; how do you stand out?

      • Answer: Hyper-personalized messaging and real conversations.

    2. Irrelevant or Generic Messaging

      • Mass blasts don’t work anymore—one-to-one personalization wins.

      • Example: Prompt AI to find 5 contacts to call, explain why, and draft custom messages.

    3. Inconsistent Client Experience

      • Experience drives lifetime value. AI helps systemize and improve it at every step.

      • AI can read contracts, prep listing presentations, and organize your thoughts for better decisions.

    Bonus Concepts:
    • Why "copycat culture" kills creativity and how AI can either magnify or overcome it.

    • The shift from an internet of things to an internet of conversations.

    • Satori as the first AI-powered work canvas with real-time collaboration across teams.

    Resources Mentioned:
    • CoachKitchens.AI — Exclusive platform powered by HUZI + John Kitchens

    • Satori.ai — AI-powered collaborative workspace

    • The Obstacle Is The Way by Ryan Holiday

    • Who Not How by Dan Sullivan

    • Buy Back Your Time by Dan Martell

    • Beyond Entrepreneurship 2.0 by Jim Collins

    Special Offer:

    🚨 Limited-Time Only
    Get HUZI + Kitchens for only $500/year (reg. $984), including:

    • AI assistant trained on real estate + coaching materials

    • Agent to CEO Masterclass ($1,000 value)

    • 50% off access to Kitchen Table mastermind

    Visit CoachKitchens.AI to claim the offer.

    “If you’re not fully committed to aligning with AI, you’re already a dinosaur—you just don’t realize it yet.” — John Kitchens

    Connect with Us:
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

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    1 h y 17 m
  • #669: Crack the Code: Why Your Listings Aren’t Selling (And How to Fix It)
    Apr 24 2025
    Episode Overview:

    In this no-fluff episode of One Big Fire, John Kitchens, Jay Kinder, and Al Stasek break down the biggest market and industry shifts real estate pros must understand right now to stay relevant and win.

    From navigating rising inventory and pricing homes right to eXp’s bold play for consumer transparency, this conversation arms agents and team leaders with real-world insights, battle-tested scripts, and tools to beat the “walled garden” model that’s threatening agent relevance.

    Plus: the launch of the Honey Badger Legacy Line and the return of Honey Badger of the Month—an award recognizing agents who embody resilience, grit, and relentless pursuit of growth.

    Key Takeaways: Market Update: Inventory Rises, Pricing Gets Real
    • Homes still sell fast—but only if priced on the button

    • Buyers are more selective; sellers are no longer calling all the shots

    • Multiple offers are happening, but fewer in number

    Positioning = Everything
    • Authority + trust = pricing power

    • Educated sellers are more likely to price correctly and listen

    • Agents must re-learn how to establish expert status before talking strategy

    eXp’s Seller Advisory Form Is a Game-Changer
    • A tool to educate sellers on the risks of private listings and reduced exposure

    • Helps agents explain the real downside of Compass-style “office exclusives”

    • It’s open source—available to all agents, regardless of brokerage

    Scriptable Insight: Why Pocket Listings Hurt the Seller
    • “Do you believe in supply and demand? Then why would you limit your exposure to 2% of the market?”

    • Preemptive strikes win listings—educate the seller before the competition shows up

    • Use data to show the advantage of public portal exposure (Zillow views, saves, shares)

    The Return of Honey Badger of the Month
    • Recognizing agents who’ve shown perseverance, grit, and resourcefulness

    • Nominations now open at HoneyBadgerNation.com

    Legacy Line Merch Drop
    • All-new, upgraded hoodies, hats, and notebooks now available

    • Higher quality. Limited drop. Show your Honey Badger pride.

    • Shop the collection →

    Bonus Concepts:
    • Why expired listings are often caused by poor agent pricing systems

    • When to walk away from an unrealistic seller (and how to position yourself as their next agent)

    • How to frame “exposure” as a value proposition in listing presentations

    • The one data point that sellers always misinterpret—Days on Market

    Resources Mentioned:
    • eXpToolkit.com – Download the Seller Advisory Form

    • Inman & BAM articles on market shifts and industry updates

    • Zillow data on views, saves, and pricing correlation

    • HoneyBadgerNation.com – Nominate a Honey Badger of the Month & grab merch

    • KCM (Keeping Current Matters) and Altos Research Reports for pricing insights

    “You’re either in it, just got out of it, or it’s on the way. That’s life. Honey Badgers don’t stop. They push through.” – John Kitchens

    Connect with Us:
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

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    38 m
  • #668: The 7 Components of a Scalable Real Estate Team with Jon Harp
    Apr 22 2025
    Episode Overview:

    In this powerhouse episode, John Kitchens sits down with long-time EXP leader and real estate operator Jon Harp to unpack the 7 foundational components every real estate team must master to scale sustainably in today’s shifting market—and into the future.

    From defining your business sandbox to forming high-trust affiliate partnerships, Jon breaks down the exact steps his team used to become the #1 EXP team in Ohio by units and volume. Whether you're trying to grow beyond 10 agents or escape production completely, this episode delivers a clear and proven path.

    Key Takeaways: Define Your Sandbox
    • Choose how you want to win—leads, sphere, open houses, or prospecting

    • Build a model that aligns with your strengths and scales predictably

    • “You’re best equipped to serve the person you once were.”

    Admin & Support Structure
    • Prioritize the right kind of help based on your business model

    • Use time and energy audits to figure out what to delegate

    • Your first hire isn’t always a TC—know what drains you most

    Coaching
    • Align your coach with your sandbox and long-term goals

    • Coaching should reveal blind spots and collapse time

    • “Don’t fight your coach. You’re paying them to help you win faster.”

    Affiliate Partnerships
    • Choose partners who align with your growth model—not just any lender or title rep

    • Look for mutual belief systems and shared investment in success

    • “Your affiliate should not be creating calls I have to take from my agents.”

    CRM Systems
    • Consistency > complexity

    • Pick a system your team can grow with and train into

    • “The best CRM is the one your agents will actually use.”

    Buyer & Seller Presentations
    • Great presentations aren’t for your best agents—they’re for your worst

    • Templates create consistent results and build agent confidence

    • “A proven process is one of the top things people actually buy.”

    Recruiting
    • If you want scale, you must recruit consistently—unicorns leave

    • Think in terms of lifetime agent value, not just this year’s production

    • “If you’re not recruiting, you’re just waiting to get hit.”

    Bonus Concepts:
    • Why team “quicksand” happens between 7–12 agents

    • The secret to making your support hires in the right order

    • Presentations as a tool to help your least confident agents win

    • What top teams understand about lifetime client AND agent value

    Resources Mentioned:
    • Good to Great by Jim Collins

    • Buy Back Your Time by Dan Martell

    • Time & Energy Audit Framework (Dan Martell)

    • Rory Vaden’s Interview on The Ed Mylett Show

    • JohnKitchens.coach

    “Problems never go away—they just change. The only question is: What kind of problems do you want to solve?” — John Kitchens

    Connect with Us:
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

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    58 m
  • #667: Rebuilding After Burnout: Real Talk on Life, Leadership & Legacy with Marguerite Crespillo
    Apr 19 2025
    Episode Overview:

    In this heartfelt episode, John Kitchens is joined by EXP OG and real estate powerhouse Marguerite Crespillo for a deep dive into reinvention, resilience, and redefining success in real estate.

    From shutting down a brokerage and facing financial collapse to surviving cancer and rebuilding a legacy inside of EXP Realty, Marguerite shares the raw truth of what it takes to navigate the "messy middle"—and why vision, leadership, and values are non-negotiable.

    They unpack what makes EXP different from the copycats, why emotional intelligence is a business superpower, and how gratitude saved both her marriage and her mindset.

    Key Takeaways: Burning It All Down to Build It Back Up
    • Marguerite closed her 120-agent brokerage in 2014

    • Financial stress, franchise limitations, and burnout forced a massive pivot

    • EXP’s model removed the pressure—and created long-term peace of mind

    The Power of Perspective: From Divorce to Deep Love
    • Marguerite shares the origin story of her book 100 Things I Love About You

    • A simple gratitude exercise saved her marriage—and became a powerful tool for growth

    • Focusing on what’s right shifts everything, in business and in life

    Why EXP Is Still the Blueprint
    • EXP’s model changed the industry—and it’s still unmatched

    • Most competitors are chasing what EXP already built

    • Leo Pareja’s leadership is direct, decisive, and deeply agent-focused

    Revenue Share Is More Than Passive Income—It’s Peace
    • During her breast cancer diagnosis in 2020, revenue share covered her expenses

    • That safety net gave her the freedom to focus on healing

    • Real estate agents deserve an exit plan—and EXP makes that possible

    What Most Leaders Get Wrong About Vision
    • A vision isn’t just about business—it must serve people

    • Great leaders show up when it's hard, and lead from the front

    • If people can’t accomplish their dreams inside your vision, they’ll go find another

    Resources Mentioned:
    • Book: 100 Things I Love About You by Marguerite Crespillo

    • Video: Cleveland Clinic Empathy

    • Book: The Four Agreements by Don Miguel Ruiz

    • Tool: Working Genius Assessment

    “When your brain is forced to focus on the good, it reprograms how you see the world.” – John Kitchens

    Connect with Us:
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

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    52 m
  • #666: Is America’s Real Estate Advantage Under Siege? | Zillow, Compass & the Transparency Battle
    Apr 17 2025
    Episode Overview:

    In this powerhouse episode, John Kitchens is joined by industry legends Jay Kinder and Al Stasek for a no-holds-barred roundtable on the future of real estate, agent relevancy, and how to actually lead in turbulent markets.

    They unpack Zillow’s bold move to ban privately marketed listings, dissect the ripple effect of Compass’s controversial strategy, and sound the alarm on what could happen if the U.S. real estate industry loses its commitment to transparency.

    Key Takeaways: Zillow’s New Policy: Good or Bad?
    • Zillow is prohibiting listings that aren't publicly marketed starting May

    • EXP supports the move as a stand for consumer-first transparency

    • Compass's "walled garden" approach could lead to disaster for agents and clients alike

    The Real Estate Civil War?
    • The U.S. real estate system is the envy of the world

    • Other countries like France and Portugal showcase the chaos of non-transparent systems

    • Without shared data, both consumers and appraisers suffer—along with neighborhoods' property values

    Compass’s Strategy Exposed
    • Compass wants to be the brand, not support your brand

    • Kinder breaks down how Compass’s earnings calls reveal a long-term plan to squeeze agents

    • Agents: Beware of trading your independence for a short-term marketing gimmick

    Introducing the Honey Badger Award
    • Recognizes agents who embody grit, resilience, and perseverance

    • Monthly nominations open soon via HoneyBadgerNation.com

    • It's not just about success—it's about survival and spirit

    5 Questions Every Agent Must Ask:
    1. How many meaningful conversations have I had this week?

    2. Am I offering real value—or just “checking in”?

    3. Is my content actually generating leads?

    4. Am I showing up where my ideal client hangs out?

    5. Have I made a clear offer this week?

    Resources Mentioned:
    • Honey Badger Nation Merch – Limited drops of the new Legacy Line

    • Stories That Stick by Kendra Hall

    • $100M Offers by Alex Hormozi – Great for crafting irresistible value propositions

    • Keeping Current Matters – Stay current, stay credible

    • Agent to watch: Georgia Tush – The queen of real estate storytelling

    “You’re either growing or dying. And sitting still ain’t growing.” – John Kitchens

    Connect with Us:
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

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    1 h
  • #665: Pivot, Process & Profit: Redefining the Real Estate Playbook with Chauncey Pham
    Apr 15 2025
    Episode Overview:

    In this powerhouse session, John Kitchens reconnects with the dynamic and multi-talented Chauncey Pham for a fourth deep-dive conversation that hits both tactical and transformational levels.

    From redefining identity as a real estate professional to building vertically integrated businesses, Chauncey shares her real-world experience in pivoting from production to profitability. With fewer transactions and longer cash conversion cycles in today’s market, she makes a compelling case for why every agent needs to shift their thinking—from “how many” to “how deep.”

    You’ll learn how to build a business that runs like a store, maximize every opportunity you generate, and develop a framework that scales—regardless of market shifts.

    Key Takeaways:

    Build Your Real Estate "Store"
    • Why every agent should see their business as a retail storefront.

    • A simple framework for running your business with departments, systems, and leverage.

    • How to evaluate every role in a transaction and earn a piece of the pie beyond just commission.

    Pivoting Without Losing Identity
    • Chauncey's personal story of removing “Realtor” from her bio—and why that mental shift mattered.

    • How to stop chasing status and start chasing freedom.

    • The hard truth: Letting go of ego is the first step to meaningful pivot.

    Monetizing the Entire Transaction
    • Why agents should vertically integrate (think: construction, design, lending).

    • How to determine a fair value exchange when referring business to vendors and partners.

    • From 25% commissions to barter-based value: How to structure win-win relationships.

    Proven Processes & Creative Freedom
    • Why one proven process with a high close rate outperforms 10 disjointed ones.

    • Why consistency beats complexity—and how to build a business that reflects your passions.

    • How Chauncey discovered her real genius by leaning into creativity over conformity.

    Permission to Evolve
    • Why it’s okay (and necessary) to pursue what energizes you—even if it means changing roles.

    • The power of coaching others as a mirror for your own growth.

    • Letting go of "trick plays" and embracing the fundamentals—every day.

    Resources & Links:
    • Learn more & work with John: johnkitchens.coach

    • Follow Chauncey: @chaunceyphamhomes

    • Read: Mastering the Rockefeller Habits by Verne Harnish

    • Learn: Frank Shamrock’s “Plus, Minus, Equal” growth philosophy

    “When everything you do runs through a framework, you can pivot anywhere and still win.” – Chauncey Pham

    Connect with Us:
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

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    44 m
  • #664: Achieving Elite Performance through Mindset with Jacob Newton
    Apr 12 2025
    Episode Overview:

    In this deep and raw conversation, John Kitchens sits down with former pro hockey player and mindset coach Jacob Newton to unpack the real journey behind mental performance, emotional mastery, and reclaiming control of your inner world.

    From the discipline of daily breathwork and meditation to overcoming generational patterns of people-pleasing, this episode cuts through the fluff and delivers tools, perspective shifts, and truth bombs for anyone looking to perform at a higher level—not just in business, but in life.

    If you’ve ever found yourself stuck in self-doubt, scattered by distraction, or trapped in negative thought loops, this conversation will call you forward, reconnect you to your purpose, and arm you with the habits to take full ownership of your growth.

    Key Takeaways: The Power of Identity & Becoming
    • Why success starts with who you become, not just what you achieve.

    • Letting go of conditional goals and tapping into an unshakable “why.”

    • Why internal transformation outlives any external milestone.

    Mastering the Mind Through Breath & Stillness
    • Jacob’s one-day contract approach to high performance.

    • How breathwork and meditation can instantly pull you back into the present.

    • The link between shallow breathing and negative thought spirals—and how to reverse it.

    Unlearning, Reprogramming & Emotional Resilience
    • How to reparent yourself and detach from the limiting stories passed down to you.

    • Why awareness is the key to lasting change—and how to cultivate more of it.

    • How to escape the “thought-feeling loop” that keeps most people stuck in negativity.

    Habits for High Performance
    • Visualization: How to mentally rehearse the win before it happens.

    • Morning routines that rewire your subconscious in the first 20 minutes of the day.

    • Using affirmations and daily checklists to build real momentum (not burnout).

    Handling Setbacks & Evolving Your Circle
    • How to build resilience and reframe failure on the path to greatness.

    • Why you’ll outgrow people—and how to let go without guilt.

    • Choosing who you surround yourself with and why accountability accelerates growth.

    Action Steps:
    1. Start with breath – Pause today and notice your breathing. Try deep belly breaths for 2 minutes to reset your nervous system.

    2. Build awareness – Use meditation as a mirror to notice (not judge) the thoughts running your life.

    3. Reprogram your mornings – Avoid your phone and use “I Am” affirmations within the first 20 minutes of your day.

    4. Visualize your goals – Spend 5 minutes seeing yourself confidently navigating a future scenario.

    5. Win the day – Use a short daily checklist of 2–3 small wins to build momentum.

    Resources & Links:
    • Follow Jacob Newton on Instagram: @newtonsmind55

    • Connect with Jacob for 1-on-1 Mindset Coaching: Message on Instagram

    • Learn more about coaching with John: johnkitchens.coach

    “Who you become along the way is far more important than the goal itself.” – Jacob Newton

    Connect with Us:
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

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    54 m
  • #663: Co-Sponsorship, Collaboration & Crushing the Competition: The Future of Real Estate Growth
    Apr 10 2025
    Episode Overview:

    In this no-holds-barred, no-guest-needed episode, John Kitchens is joined by powerhouse leaders Al Stasek and Jay Kinder to dive into one of the biggest updates in the EXP Realty ecosystem: co-sponsorship.

    They’re breaking down exactly what this means, why it’s a game-changing evolution in agent collaboration, and how it’s going to unleash a new wave of growth, momentum, and shared success for the real estate industry.

    From the painful “figure it out” era of traditional brokerages to this new era of agent-centric innovation, the guys unpack why this shift matters for you—whether you’re brand new, scaling a team, or ready to partner at a higher level.

    If you've ever felt stuck in a silo, on an island, or unsure how to scale your real estate business without burning out or burning bridges—this one’s for you.

    Key Takeaways: Co-Sponsorship is a Game-Changer
    • What co-sponsorship actually is and how it works in EXP’s new model.

    • The difference between legacy silos and collaborative partnerships that drive real growth.

    • How agents across org lines can now partner to add value—without losing revenue.

    EXP’s Competitive Advantage, Explained
    • Why EXP’s alignment of compensation and collaboration sets it apart from copycat models.

    • The hidden truth about why traditional brokerages fail agents—and how EXP fixes that.

    • Real-world results: Helping agents win more deals through done-for-you lead gen, AI, and systems.

    The Math Doesn’t Lie
    • Why it’s always about the math—and why old-school splits no longer make sense.

    • Jay shares his $40M+ revenue share insights and why he’s investing even more into agent success.

    • The numbers behind growing a scalable real estate business without trading time for dollars.

    Value, Trust & Authentic Growth
    • Why the new real estate game is about discipline over disruption.

    • How to build real trust (authenticity x time) and why that’s EXP’s unfair advantage.

    • Why people don’t join a brokerage—they join people who can make their lives better.

    Resources & Links:
    • Learn more & connect with John: johnkitchens.coach

    • Join the movement: HoneyBadgerNation.com

    • Interested in co-sponsorship or partnering? DM John, Al, or Jay on socials.

    “You’re not joining a brokerage—you’re joining people who can change your life.” – Jay Kinder

    Connect with Us:
    • Instagram: @johnkitchenscoach
    • LinkedIn: @johnkitchenscoach
    • Facebook: @johnkitchenscoach

    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

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    39 m
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