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Publisher's Summary

Best-selling author and renowned marketer Joe Vitale reveals the most powerful secret of effective persuasion the world has ever known!

Learn to:

  • Master a sales and marketing technique that works like magic
  • Turn reluctant skeptics into loyal customers by saying the right words at the right time
  • Control the way customers perceive you and your product

    Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
    •
    ©2007 Joe Vitale (P)2007 Gildan Media Corp

    What members say

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    Audible.com Reviews
    Amazon Reviews
    Sort by:
    • Overall
      4 out of 5 stars
    • Ronnie
    • Westmount, Quebec, Canada
    • 06-29-07

    Highly recommended

    This is a great listen. I can't believe all the tips and valuable information I have learned and am using daily on my customers and friends alike. I recommend this book. But he does tend to go overboard upselling. But it is interesting none the less.

    13 of 13 people found this review helpful

    • Overall
      1 out of 5 stars
    • Cary
    • Mendham, NJ, United States
    • 03-31-11

    Self promotion ad naseum

    Some of the information provided in the audiobook was good but there was so many references to different websites to promote other services that it turned my stomach. Many references came across as cheap sales tactics and I found myself pressing fast forward to move past sections. This book could have been something meaningful but overall not worth the price of admission. Although vitale claims credibility, his approach leaves a lot to be desired.

    2 of 2 people found this review helpful

    • Overall
      1 out of 5 stars
    • Jason
    • Springdale, AR, USA
    • 03-01-09

    BORING TRANCES

    THIS GUY TALKS ABOUT HIMSELF THE ENTIRE BOOK.
    NO ONE CARES WHAT CAR YOU BOUGHT "NARISSA"...
    TOO LONG TOO WORDY, NEVER "CUTS TO THE CHASE" BUT CONSTANTLY SAYS HE IS ABOUT TO.
    THERE'S MORE INFORMATION IN FREE E-BOOKS THAN IN THIS BORING, TRANCE LACKING BOOK.
    ANNOYING AT BEST.
    *GET "HOW TO GET YOUR POINT ACROSS IN 30 SECONDS OR LESS" YOU'LL LEARN MORE,FASTER,& WONT BE BORED TO DEATH!

    5 of 6 people found this review helpful

    • Overall
      5 out of 5 stars

    Extremely Helpful

    Vitale's Buying Trances was extremely helpful to me and my marketing and copywriting efforts.
    I was surprised how much easier writing has become to me, maybe you'll reap the same benefit.

    1 of 1 people found this review helpful

    • Overall
      5 out of 5 stars
    • Ralph
    • Mertztown, PA, USA
    • 08-04-08

    Most Enlightning

    This book gives you a framework to understand your target audience's motivations in order to build meaningful report with them immediately.

    Buying Trances is a must read for anyone who desires to become a writer, marketer, or sales person.

    1 of 1 people found this review helpful

    • Overall
      2 out of 5 stars

    shameless promotion of other products

    I have attempted to listen to this audio book several times, unfortunately every few sentences the author is shamelessly promoting his other products, products that his friends are selling, etc.

    Every few sentences are interrupted by "...go to www.blahblahblah.com" It is very annoying.

    2 of 3 people found this review helpful

    • Overall
      2 out of 5 stars
    • Performance
      4 out of 5 stars
    • Story
      2 out of 5 stars
    • thomas
    • leming, TX, United States
    • 09-22-14

    lost my trance

    I listen to the first 2 hrs and returned this book.... although the author/narrator is chrismatic i found that very little usefull content was communicated. There was a lot of statistics that seemed to me to be filler material, not only that but the narration was interupted multiple times by the producer.

    I kept on getting the feeling he was marketing his other materials to me and left me with a sour taste to his content.

    • Overall
      1 out of 5 stars
    • Performance
      1 out of 5 stars
    • Story
      1 out of 5 stars

    Not good!

    The content of this extremely weak. I wish I hadn't purchased it. I cringe when I think of how bad it is.

    1 of 3 people found this review helpful

    • Overall
      5 out of 5 stars
    • Performance
      4 out of 5 stars
    • Story
      5 out of 5 stars

    Good to know

    What was one of the most memorable moments of Buying Trances?

    For me, this was about reading other people and understanding what is happening in their head when you think you are on a roll, so you can keep it going and repeat it in your next sale.

    0 of 1 people found this review helpful