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Publisher's Summary

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. 

Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.  

This is not that story.  

It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.  

Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.  

Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this audiobook can help solve your problems, and make you feel less alone for having them.

©2018 Rand Fishkin (P)2018 Penguin Audio

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Must read

Really great to hear someone truly open up. Thank you Rand, it’s extremely eye opening and really changes my thinking.

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Rand Delivers an Honest and Graceful Story of The Startup Journey

I really enjoyed this book and how timely it was for me and my own journey. Lots of good notes that I’ll take with me!

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A must-read for any aspiring founder

This book is, indeed, as the name suggests - brutally honest, and digs into some really important pain points for entrepreneurs and those surrounding them, while providing super insightful lessons (or "cheat codes", as the author calls them)

Highly recommended!

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Actionable, realistic and honest startup advice

I loved this book, Rand has always been a great story teller. Hearing the story of Moz's founding through the eyes of the CEO and hearing the business side of the most popular SEO software company out there.

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Great book, spectacular narrator

I've been a Moz customer and Rand fan for a while and have been anxious for this book to come out for a while and it didn't disappoint. If Spark Toro doesn't work out, Rand could be a pro reader. He's a spectacular reader which makes the book much more enjoyable (especially at 1.6x speed). If you liked The Hard Things About Hard Things, you'll like this.