Building a StoryBrand 2.0

Clarify Your Message So Customers Will Listen

De: Donald Miller

Narrado por: Donald Miller

Read by the author.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Story maps, charts, and tools to help you create your own StoryBrand BrandScript can be found in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Donald Miller (P)2024 HarperCollins Leadership

I will listen to this several times for sure

The general info is very similar to the first book but it has new very useful tips which make the book worth reading it more than onces.

amazing source of help for those looking to improve their marketing content

I just got all I need to get my content and marketing plan ready to start.

Only focused on B2C marketing

This is an informative book especially if you don’t know the basics of marketing. However, it is only focus on B2C marketing. If you are a software company wanting to sell to enterprises, this book is not going to cover everything you need to know.

I can't put it down.

Who's the guide? Who's the hero? Now I can't watch a movie without thinking about this book. Turns out just about every good movie/story has the components that Donald Miller talks about in StoryBrand 2.0. I've been through it several times and like all the good books I read, I find something else I missed. I coupled this with the Kindle version so I could listen/read while on a Stair Master or treadmill at the gym so not only am I learning, but I'm improving my cardio. This will go down as one of the best books I've ever purchased.

Amazing Book

Donald Miller’s Building a StoryBrand 2.0 is a must-read for anyone looking to simplify their marketing and connect with their audience effectively. This updated edition enhances the original StoryBrand framework with refined insights, real-world examples, and a game-changing AI tool that helps users craft compelling messaging instantly. The book walks readers through positioning their customer as the hero and their brand as the guide, ensuring clear and engaging communication. Unlike many marketing books, StoryBrand 2.0 is highly actionable, providing step-by-step guidance, worksheets, and AI-driven support to implement its principles immediately. Whether you’re a business owner, marketer, or nonprofit leader, this book offers a proven roadmap to better branding and messaging. With its practical approach and cutting-edge AI integration, it’s an essential tool for anyone serious about growth.

A must for business branding

I loved the framework and examples given. I will use many of the tools to grow my business

Everything

This book was eye opening to say the least, everything about building a brand that connects with customers is in this book … it’s a MUST READ

I am inspired! 💯

as a mental health counselor, I always thought the idea of networking or marketing was scary and even cringy.
But Storybrand 2.0 helps me understand that the transformation that we want our clients to go through in mental health care can also be applied to how my team and I at our group practice can promote our mission and heart for what we want Mental Health Care to be in our community. The enlightenment that I received from Story brand 2.0 helps me to be more confident in the networking efforts for my private practice.

Great ideas

Miller is on target with his latest book. Worth the read for all small business owners who care about their marketing and messaging.

Simplified formula for messaging

Story Brand is now part of my essential marketing/business canon. Donald presents a framework to focus & refine your messaging to get the attention of people who need your product (heroes).

This is basically a great book on communication without the psychological terms.