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Building a Bold Brand
- The Foundations of Trademark Protection
- Narrated by: Erik M. Pelton
- Length: 2 hrs and 54 mins
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Publisher's summary
Successful brands don’t just appear out of thin air; they must be developed, built, supported, and protected. For many years, strong brand protection was only affordable and achievable for large companies with deep pockets. But as technology has revolutionized the way we do business, the landscape for trademarks has changed, and now any organization, big or small, can have a strong, protected, global brand without breaking the bank.
It’s a reality I’ve witnessed firsthand; following a brief stint as an examiner at the US Patent and Trademark Office, I founded my law firm as an entrepreneur in 1999. Since then, I have worked with thousands of small business owners to build, protect, and grow brands, and Erik M. Pelton and Associates has become one of the most recognized brands in the field of trademarks.
For the first time, in Building a Bold Brand, I share all the tips and tools from my 20 years of experience in a single resource created for brand managers and business owners.
Begin your journey to building a bold brand.
Overview of contents
With content is brought to life through shared real-world examples from familiar brands, as well as through actual client success stories.
- In part one of Building a Bold Brand, we will cover the fundamentals of choosing a brand name, and we’ll explore and explain the different types of name choices.
- In part two, we’ll take a deep dive into the how and why of the trademark registration process.
- In part three, proper use of a trademark is detailed, along with registration renewals.
- In part four, I cover special considerations for small businesses and a variety of specific industries.
- Finally, part five is a compendium of valuable resources for working with your brand(s).
About the author
Erik Pelton, founder and lead attorney at Erik M. Pelton and Associates, PLLC (EMP&A), has dedicated his career to making intellectual property protection understandable, accessible, and affordable for businesses and entrepreneurs of all sizes and types. Erik got his start as a trademark examiner for the US Patent and Trademark Office (USPTO) before launching his own boutique trademark law practice, with the goal of making the process of protecting a company brand easy—whether for a solo practitioner or an international corporation—through the enduring ideals of great customer service, affordability, and clarity.
With 20+ years of experience in the field of trademarks and more than 3,000 trademarks registered, Erik is also intent on sharing his knowledge through workshops, conference speaking engagements, free video tutorials, and a blog that focuses on current issues and cases regarding intellectual property.
Outside of the office, Erik can be found volunteering with the local Economic Development Authority, testing his mettle in a triathlon, drumming up support for charity, or wrangling kids on Bike to School Day. He and his family live in Falls Church, VA.
Critic reviews
"Erik has an uncanny ability to distill the complex world of trademark down for the entrepreneur. For more than a decade, he’s successfully guided me through everything from registrations to legal disputes." (Paul Geller, CEO, Dialect.NYC)
"I’ve relied upon Erik’s sharp guidance for many years. He helped us build several brands, which has helped us to gain recognition in our industry and grow our business. We consider him to be an indispensable partner!” (Brad Phillips, president, Throughline® Group)
"Erik is an exemplary trademark lawyer and his help has been essential to us in building the Lawyerist brand." (Sam Glover, founder, Lawyerist®)
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Story
One moonlit night, 14-year-old Reena Virk went to join friends at a party and never returned home. In this “tour de force of crime reportage” (Kirkus Reviews), acclaimed author Rebecca Godfrey takes us into the hidden world of the seven teenage girls - and boy - accused of a savage murder. As she follows the investigation and trials, Godfrey reveals the startling truth about the unlikely killers. Laced with lyricism and insight, Under the Bridge is an unforgettable look at a haunting modern tragedy.
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Powerful Account of 8 Young Teens Killing Another
- By Mary Burnight on 08-16-19
By: Rebecca Godfrey
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Fingerprints of the Gods
- The Quest Continues
- By: Graham Hancock
- Narrated by: Graham Hancock
- Length: 18 hrs and 31 mins
- Unabridged
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Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.
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Classic in Historical Mysteries
- By Kelly on 09-05-19
By: Graham Hancock
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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The Complete Book of Five Rings
- By: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrated by: Brian Nishii
- Length: 5 hrs and 3 mins
- Unabridged
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The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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Best translation I have encountered.
- By DW on 05-27-16
By: Miyamoto Musashi, and others
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The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room
- By: Patrick Grim, The Great Courses
- Narrated by: Patrick Grim
- Length: 12 hrs and 2 mins
- Original Recording
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Taught by award-winning Professor Patrick Grim of the State University of New York at Stony Brook, The Philosopher’s Toolkit: How to Be the Most Rational Person in Any Room arms you against the perils of bad thinking and supplies you with an arsenal of strategies to help you be more creative, logical, inventive, realistic, and rational in all aspects of your daily life.
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This should NOT be an audio book
- By Brooks Emerson on 03-21-20
By: Patrick Grim, and others
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- By: Don Miguel Ruiz Jr.
- Narrated by: Charlie Varon
- Length: 3 hrs and 30 mins
- Unabridged
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The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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listen.. .then listen again
- By Casiano on 12-22-16
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The Debutante
- By: Jon Ronson
- Narrated by: Jon Ronson
- Length: 3 hrs and 11 mins
- Original Recording
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Thirty years ago, award-winning journalist Jon Ronson stumbled on the mystery of Carol Howe—a charismatic, wealthy former debutante turned white supremacist spokeswoman turned undercover informant. In 1995, Carol was spying on Oklahoma’s neo-Nazis for the government just when Timothy McVeigh blew up a federal building in Oklahoma City, killing 168 people.
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Interesting but not compelling
- By Gail Jester on 04-15-23
By: Jon Ronson
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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Eight Dates
- Essential Conversations for a Lifetime of Love
- By: John Gottman PhD, Julie Schwartz Gottman PhD, Doug Abrams, and others
- Narrated by: James Patrick Cronin, Julie McKay
- Length: 5 hrs and 9 mins
- Unabridged
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Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.
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What the F. Robot-reader???!?!?!
- By Anonymous User on 01-21-20
By: John Gottman PhD, and others
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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Audible Masterpiece
- By Phoenician on 09-10-20
By: Malcolm X, and others
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The Prophet
- By: Kahlil Gibran
- Narrated by: Riz Ahmed
- Length: 1 hr and 25 mins
- Unabridged
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On the face of it, a simple book of 26 poem fables sharing one man’s wisdom. But The Prophet is so much more than that. It has inspired people from John F Kennedy to The Beatles and became the '60s Bible of counterculture – all because of the timeless truths it shared. Each poem takes a different theme – pleasure, beauty, freedom, joy and sorrow – as the fictional Al Mustapha shares his thoughts and experiences as he prepares to travel back to his island home.
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Riz Ahmed's Narraration Is So Moving!
- By Dee Tree on 09-12-21
By: Kahlil Gibran
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Invisible Women
- Data Bias in a World Designed for Men
- By: Caroline Criado Perez
- Narrated by: Caroline Criado Perez
- Length: 9 hrs and 25 mins
- Unabridged
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Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, treating men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women.
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A statistical fire hose
- By B. Andresen on 09-11-19
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The Ethical Slut
- A Practical Guide to Polyamory, Open Relationships, & Other Adventures
- By: Janet W. Hardy, Dossie Easton
- Narrated by: Janet W. Hardy, Dossie Easton
- Length: 10 hrs and 21 mins
- Unabridged
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For anyone who has ever dreamed of love, sex, and companionship beyond the limits of traditional monogamy, this groundbreaking guide navigates the infinite possibilities that open relationships can offer. Experienced ethical sluts Dossie Easton and Janet W. Hardy dispel myths and cover all the skills necessary to maintain a successful and responsible polyamorous lifestyle.
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The information and advice is 100% totally solid!
- By Troy on 07-28-15
By: Janet W. Hardy, and others