Building Corporate Soul

Powering Culture & Success with the Soul System

By: Ralf Specht

Narrated by: Rudy Sanda

Length: 7 hrs and 6 mins

Publisher's summary

At a time 79 percent of employees quit their jobs because they don't feel appreciated at their workplace, Building Corporate Soul sets out to transform the performance and value of organizations - and to make soulless companies a thing of the past.

Ralf Specht's unique framework, The Soul System, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a workplace culture that is both human centric and success driven. Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over five years.

Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company's purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall.

©2022 Ralf Specht (P)2022 Ascent Audio

When the author says “this might be obvious…” more than 5 times in a book…

That means the book itself is not worth your time. I’ve been reading books on corporate culture for more than 5 years and it is a challenge to learn something radically new in any area of knowledge after a while. But while some authors try to add a new outlook or a new model based based on new data, some some authors like Ralph provide you with a mix of lots of links to most recent studies on one hand and mostly outdated or banal ideas (seriously, he mentions Aristotle’s rhetoric “Say what you are going to say, say it, say what you’ve said” three times in one book).

I’m desperately trying to find at least something that this book brings to the corporate culture area of knowledge, and I can’t find the single thing.

But what’s more important, after listening to this book, I don’t have the faintest idea of what is the soul of the business. Author mentions the word many times across the book and even quotes dictionary, definition of the word “spirit”, but I don’t see how this approaches different from classic ways of working with corporate culture mentioned by other authors.

This was the most useless book. I have picked up in this app.