Episodios

  • 129 | Why Hard Choices Feel Wrong and Easy Choices Destroy You
    Apr 1 2026

    Most people think that having more, more experience, more resources, more certainty, is what makes building easier.

    Arthur Salkin has been doing this for over 20 years and he will tell you the opposite.

    In this episode we get into the real mechanics of building across uncertainty.

    How clarity works as a decision tool when emotions are high.

    How to identify the problems worth solving and ignore the noise.

    How to lead people when nobody knows exactly where things are going. And what it actually costs you when you choose the easy option over the right one.

    He also talks about something most people with his track record skip. A moment where he had to walk away from a company he built with people close to him, and what it took to stop letting it hurt and start understanding what it was telling him.

    Honest, grounded, and very concrete. This is the kind of conversation that gives you something to think about long after it ends.

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    27 m
  • 128 | What changes when life forces you to start again?
    Mar 24 2026

    Katrijn woke up one morning and couldn't speak, couldn't write, couldn't get back to the person she was the day before, and she had to decide what to do with that.


    In this episode she talks about what it actually looks like to build work around what you have, not what you planned, including the moment a stranger's creative chaos became her unexpected calling.


    If you're somewhere between who you were and who you're becoming, and you're not sure the two will ever connect, this one is for you.

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    23 m
  • 127 | How Your Voice Shapes Your Brand
    Mar 10 2026

    How Your Voice Shapes Your Personal Brand

    Sound is something we experience every day, yet very few people think about how powerful it really is.

    In this episode, María Lucia Romero speaks with Christophe Strotz, singer, creative audio producer, and Managing Director of Linster Studios in Luxembourg.

    Their conversation explores the emotional power behind sound and why tone of voice plays a deeper role in communication and branding than many people realize.

    Christophe shares his personal story, from arriving in Luxembourg as an adopted child from South Korea to discovering how music allowed him to connect with people even before he fully understood the language around him.

    Through that experience, he began to understand something powerful. Sound communicates emotion faster than words.

    Together, María Lucia and Christophe reflect on how tone of voice shapes the way we connect with others, whether in personal relationships, public speaking, leadership, or brand communication.

    From the recognizable sound of global brands to the simple act of recording and listening to your own voice, this episode invites listeners to think about communication in a completely different way.

    Because sometimes, the most powerful message is not what we say.
    It is how we sound when we say it.

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    32 m
  • 126 | The WIN Strategy to Finding Your Voice as the Only Woman in the Room
    Mar 4 2026

    What does it truly mean to lead when you are the only one of your kind in the room?

    Sharon March joins me to explore the powerful acronym WIN: What’s Important Now.

    With over 25 years in corporate finance and international boardrooms, Sharon offers a perspective on leadership that goes far beyond strategy.

    We talk about the essential "inner work" of defining your values before the world tries to define them for you.

    Sharon shares her journey of dealing with high-pressure environments with a "can-do" attitude, the importance of quality education as a lifelong anchor, and why feeling uncomfortable is often the surest sign of growth.

    This episode is an invitation to stop second-guessing your seat at the table and start trusting the foundation you’ve built.

    It’s a warm, honest look at how character, ethics, and a simple question can shift the way we show up in our lives and our careers.

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    18 m
  • 125 | How to Find Your Authentic Self After Burnout and Divorce | Personal Growth Story
    Feb 23 2026

    Josh’s story does not follow a straight line.

    From studying psychology in England, to working in luxury fashion at Harrods, to moving into higher education in Luxembourg, to starting his own boutique consulting space… his path looks far from conventional.

    What becomes clear in this conversation is that none of those chapters were random. Each one shaped his understanding of identity, self-worth, and contribution.

    We talk about burnout. Divorce. Starting again at 34. The courage it takes to stop apologizing for who you are. And the idea behind his book Delightfully Dysfunctional, which challenges the stigma around the traits we label as “too much” or “not enough.”

    If you have ever felt behind, misaligned, or unsure whether you are on the “right” path… this episode might feel very close to home.

    Find the links to his book here: https://jnb.lu/

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    39 m
  • Building a Circular Luxury Fashion Brand as a Mother | Cofounder Natural Nuance
    Feb 9 2026

    In industries driven by speed and scalability, other ways of building often remain unseen.

    In this episode No. 124 of the Brilliantly Branded Podcast, María Lucia Romero speaks with Ase Elvebakk, Cofounder of Natural Nuance, about building a circular luxury brand while working with time-intensive processes, artisans, and long-term thinking.

    Ase shares her transition from tech and innovation into product creation, how motherhood influenced the questions she asks as an entrepreneur, and why clarity of direction matters before empowerment can take place.

    The conversation touches on vision, responsibility, and the practical realities of creating inside the luxury industry without following the pace of fast fashion.

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    27 m
  • 123 | The Hidden Cost of Toxic Behavior at Work
    Jan 27 2026

    You don’t suddenly lose motivation at work.
    It usually happens little by little.

    You feel drained.
    Less engaged.
    Less recognised.

    In this episode of The Brilliantly Branded Podcast, María Lucia Romero speaks with Raphael H Cohen, professor and leadership expert, about toxic behaviors in organisations and how abuse of power impacts people, teams, and performance.

    Professor Cohen explains how these behaviors can be recognised by their impact. Feeling diminished, de-energised, unmotivated, and not recognised. He also explains why organisations often tolerate this behavior, how some people manage to shine upward while creating damage below, and why the real cost often stays invisible.

    During the conversation, he shares a free tool that allows organisations to observe engagement levels and understand how managers influence people’s desire to give their best.

    👉 Access the free Employee Appreciation Score (EAS) tool here:
    https://www.eazymirror.com/EAS?c=BBfriend

    This episode gives words to experiences many professionals already live.
    And offers a concrete way to observe what is happening inside teams.

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    43 m
  • 122 | Building a Network That Supports You, Not Drains You with Caroline Durand
    Jan 20 2026

    Networking is often misunderstood.
    For many people, it feels uncomfortable, forced, or even exhausting.

    In this episode of the Brilliantly Branded Podcast, I welcome Caroline Durand, entrepreneur and corporate trainer, for a conversation about what networking truly means.

    We talk about why traditional networking approaches often fail, how mindset shapes the quality of our connections, and why building relationships based on service and shared values creates stronger, more sustainable opportunities.

    Caroline shares practical reflections on:
    • Why networking is not about selling
    • How to approach conversations without pressure
    • The importance of purpose, values, and follow-up
    • How to build an ecosystem of trusted professionals over time
    • Where AI can support networking without replacing authenticity

    This episode is an invitation to rethink networking as a human experience rather than a transactional one.

    If networking has ever felt heavy or unnatural for you, this conversation will help you see it from a new perspective.

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    34 m