Building a Circular Luxury Fashion Brand as a Mother | Cofounder Natural Nuance

In industries driven by speed and scalability, other ways of building often remain unseen.

In this episode No. 124 of the Brilliantly Branded Podcast, María Lucia Romero speaks with Ase Elvebakk, Cofounder of Natural Nuance, about building a circular luxury brand while working with time-intensive processes, artisans, and long-term thinking.

Ase shares her transition from tech and innovation into product creation, how motherhood influenced the questions she asks as an entrepreneur, and why clarity of direction matters before empowerment can take place.

The conversation touches on vision, responsibility, and the practical realities of creating inside the luxury industry without following the pace of fast fashion.