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Publisher's Summary

*Amazon #1 Bestseller in Public Relations and #5 in Small Business*

Does your business have a story to tell? *It should!*

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.

  • Learn how to build a unique selling proposition for your product.
  • Learn the best methods for how to sell a product to customers, no matter what you offer.
  • Overcome the sales learning curve, and sell products in both physical and online marketplaces.

©2016 Gregory Diehl (P)2016 Gregory Diehl

Critic Reviews

"Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story." (Pete Sisco, ResilientPersonalFreedom.me)
"I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox." (Eric Z, Zbooks.co)
" Brand Identity Breakthrough shares relatable stories about how to choose your customers while your competitors' leave that important decision to their clients. You can choose better clients and more control of your life." (Andrew Henderson, Nomad Capitalist)

What members say

Average Customer Ratings

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  • Overall
    4 out of 5 stars
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Not my thing

I received a complimentary copy of this book in exchange for an honest review.

As for the content of the book, I would say it is good for someone looking to improve or renew their business through purpose driven marketing and brand identity. I am not an entrepreneur, but I am familiar with and help several of them and I feel that they could certainly gain a lot from Thai book.

That said, the narration is dull. The narrator actually sounds like an automated voice from an older Mac computer in places. I had to check to make sure the narrator was listed as an actual human on several occasions.

I would recommend this book to budding entrepreneurs or small business owners who want a fresh look at their business, but I'd absolutely recommend getting it in print instead of audio.

7 of 8 people found this review helpful

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    4 out of 5 stars
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    4 out of 5 stars

Well written and great information for a new entre

If you could sum up Brand Identity Breakthrough in three words, what would they be?

FULL DISCLOSURE: My copy of this book was provided by the author for my review.

I must start off by saying I rarely if ever give five star reviews because I read so many books. Which is also unfair when an author sends me their book to read and review, hoping for a five star review. The four star review here is excellent in my opinion five stars is "shut the front door" everybody must read this book!

If this is your first book and glimpse into brand marketing, this book will give you so much to work on and so many great ideas! There was nothing in here that was earth shattering and brand-new for me but great material nonetheless. I had to labor hard to get through a few places in the book because I've heard some of it so many times before but glad I did and made it to the last section with his case study examples. I wish they would have been earlier or interspersed throughout the book as they were the major attention getters for me.

The author is super qualified to write this book but I didn't get that sense early on in the writings. After hearing the stories the credibility boost was substantial in my view, and that is part of what needed to be shared earlier.

If you are you just getting started in business or heading out on your own, you really will learn from the lessons and great materials contained in this book. I'm not afraid of leaving reviews that aren't glowing and if I think the material is "poppycock" but this book was honestly valuable and worth the time invested many times over! Just get started now, you are only one click away...

2 of 2 people found this review helpful

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  • JS
  • USA
  • 08-07-17

This is the most well written business book and...

Would you recommend this audiobook to a friend? If so, why?

After forty years of operating number one businesses, there are a few titles that I would tell every business person to read, and a rare few are actually required reading for the upper management of my companies.

How To Win friends; Of course.

Seven Habits: No doubt.

Tribal Leadership: With certainty.

Good To Great: Extra Credit?

Influence: the Laws of Persuasion: Salesman of the year club

With these books, you will find everything you need to succeed in business.

Yet, when I read Brand Identity Breakthrough, it was not only content rich; it was also the most enjoyable book I have read in a long times.

If a business book could be considered a "page turner", then this book is in that category.

The only other book that comes close to it is Never Split the Difference, and that is only because it has real life FBI hostage negations in it!

Since i have read this book seven times (over a year), and I was ready it again just last week... My sales have doubled, my product has sold out, and I was chosen from over 200 applicants to participate in the prestigious 2020Startups.NYC Accelerator.

I cannot say that it has magically made me into an author or copy person or social media guru... I am still in desperate need of hiring folks who are more skilled than I in those areas.

However, the fruit is hanging on the tree saying "this book had an impact" on my life and business.

Buy it.

I bought a hard copy and an audio book, since I travel quite a bit.

What other book might you compare Brand Identity Breakthrough to and why?

Seven Habits and Brand Identity are probably the two most well written book on business, but honestly, the edge goes to Brand Identity. #truestory

Which character – as performed by Gregory V. Diehl – was your favorite?

Does not apply... At first, the "stuck on an island" scene annoyed me, because I have been in business my whole life, and I never saw it that way... Then one day, and associate said "adapt and overcome", so I made that my new motto... Eventually I realized that Mr. Diehl has ALREADY told me that. ;)

If you were to make a film of this book, what would the tag line be?

"How To Build Skyscrapers"

Any additional comments?

Since the moment I picked up this book, and until this day, I have been mesmerized by this book... It is by far the most well written and most enjoyable business book to read... I highly recommend it for the top _Leader_ of any company.

1 of 1 people found this review helpful

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Great for the novice and expert alike.

Would you recommend this audiobook to a friend? If so, why?

Definitely. It has great information for the novice and expert alike.

What other book might you compare Brand Identity Breakthrough to and why?

An easy to read Good to Great and a true life 4 hour work week.

What does Gregory V. Diehl bring to the story that you wouldn’t experience if you just read the book?

It is relatable and based on his experiences. Its like he is living the 4 hour work week and teaching a course on marketing all at the same time.

Was there a moment in the book that particularly moved you?

I enjoyed the case studies

Any additional comments?

I would highly recommend this book. Gregory was able to compile years worth of marketing advice into an easy to read down to earth book. He goes over many concepts that are need to know for the novice and good to review for an expert marketer. He covers specifics on brand identity as well as more general marketing concepts and strategies. The case studies from former students at the end of the book are extremely helpful. I would definitely recommend this book. It was also read by the author which isn't always the best. But in this case....Well done. 5 stars.

1 of 1 people found this review helpful

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    4 out of 5 stars
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    3 out of 5 stars

Great primer for business

What did you love best about Brand Identity Breakthrough?

This is an excellent book. I particularly like the approach that your brand is everything you do and the way you do. Too many people jump into business without thinking about it thoroughly. Diehl gives an education in the things you really need to know. Many people under-think their business on several levels. This book will help you go through the process of building - or rebuilding - your business as a well considered adventure.

1 of 1 people found this review helpful

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A good 101 on branding

Would you listen to Brand Identity Breakthrough again? Why?

Found the narrator hard to listen to, sounded more like a computer voice simulation, very tinny and robotic.

Any additional comments?

Reiterates with a different perspective multiple messages around branding that I've also read in multiple other books on branding. Some good case studies to help hammer the point home.

1 of 1 people found this review helpful

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"Self-help" with refreshing depth

Would you recommend this audiobook to a friend? If so, why?

A far cry from the shallow shtick that dominates the "self-help", Brand Identity Breakthrough is both rigorous and philosophical.

As a small business owner, this book speaks to my basic desire to succeed and make money. But on a deeper level, this book is a celebration of the market's capacity to benefit everyone who partakes.
It doesn't give a script to follow and it doesn't advocate deceptive sales tactics, it outlines principles by which an individual can find their place in the world. Thus benefiting themselves, and society as a whole.

Finding your identity isn't just the key to financial success, it's the foundation of almost every kind of success. While the expressed purpose of this book may be to improve entrepreneur's brand effectiveness and market penetration, the effects are far more profound, both for the individual and for society.

1 of 1 people found this review helpful

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Find your identity, your focus, your message

What did you love best about Brand Identity Breakthrough?

A really great book for helping you clarify who you are and what your business is really about. If you've ever struggled with explaining what your company does, or why it REALLY exists (not just another lookalike business) then this book will help you. Messaging and branding is there difference between having to drop your prices to compete on price, versus getting paid a premium to be a high-end provider because of your branding.

What did you like best about this story?

Entertaining, thorough, concrete, and something that I found a lot of value in, on a topic that I personally have struggled with.

Have you listened to any of Gregory V. Diehl’s other performances before? How does this one compare?

First one

Was this a book you wanted to listen to all in one sitting?

Yes

1 of 1 people found this review helpful

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Highly recommend it

Would you recommend this audiobook to a friend? If so, why?

Being somebody who's in the beginning stages of starting a new business, reading this book couldn't have happened at a better time. Gregory did a great job at explaining how to make my business look unique so that it stands out from the competition. Since I have a bit of an ADD brain, I felt he could've gotten to the point a bit quicker at times, but at the same time I understand the abundance of real life examples he uses just helps to drive the message home better for most people. Overall a great read, and I highly recommend it!

1 of 1 people found this review helpful

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Brand Identity Breakthrough - The Must-Have

Would you recommend this audiobook to a friend? If so, why?

If you want, or if you even need to change your personal or business destiny, you have to start right here with Brand Identity Breakthrough by Gregory V. Diehl. With this powerful roadmap you will never look back. Your future starts here. Mark my word.

1 of 1 people found this review helpful

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  • Martin Gaik
  • 08-27-18

Great book (and audiobook) packed full of insight

I had a pleasure of both reading and listening to the audiobook version of the "Brand Identity Breakthrough". I was slightly discouraged by the religious-heavy foreword by Alex Miranda, but I pushed through and was positively surprised by the quality and wealth of wisdom included in this book.

Running my own business for over a decade and having read many bestsellers in the entrepreneurship, self-help, and marketing genres, I have to say that this book was very refreshing and full of actionable insights.

The author managed to pack the pages with useful tips without introducing unnecessary fluff. Using relatable metaphors and analogies to convey his message, Gregory makes this an enjoyable and captivating read. I would recommend this book (and have done) to both, budding entrepreneurs and business veterans, to help improve their brand's messaging and discover the best way to transform ideas into wealth generating ventures.

The audiobook version is narrated by the at a nice pace; His voice is clear and easily understood, making it a great listening experience. It is a kind of book you read once and then return to it again, and again.

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  • Jamie
  • 08-13-16

Really drags the points out that could have been covered in a podcast

I gave this book a good chance but it was so dull and very few actionable tasks to create your own brand story. If you are someone who has no clue about brand identity and story then this is a good start but I have been listening to start up/marketing podcasts for the last year and there was nothing new this book added, just looong drawn out stories that felt irrelevant