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Publisher's Summary

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch's plan to leave his consulting job and start a brewery that would challenge American palates, he chose a 19th-century family recipe and launched Samuel Adams. Now one of America's leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.

In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.

Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you'll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch's anecdotes, quirky musings, and bits of wisdom go far beyond brewing.

A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

©2016 C. James Koch (P)2016 Macmillan Audio

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A great story and inspirational!!

As a budding entrepreneur, this story really hit home with me. Jim paints an awesome picture of how he cultivated and nurtured his dream and grew it (with help from other of hard-working and dedicated individuals) to what it is today, a great company that is continually growing and innovating and making a positive difference to those around it. Thanks, Jim, for getting me even more excited about my own dream!!!

3 of 3 people found this review helpful

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Great Story!

This book is not one that you want to read if you are looking for advice on starting or growing a business. While you may pick up some helpful insight here and there, it's not that kind of book. What it is is a real-life success story that recounts the good, the bad and the ugly of an entrepreneur starting and growing what would become an almost $1B business. Jim Koch narrates the book himself and talks in detail about his journey - including funny anecdotes along the way. He has truly gained my respect. I definitely recommend this book!

2 of 2 people found this review helpful

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Good lessons for early entrepreneurs

Jim gives a fulfilling story about the fun, grit, and joy that come from starting your own passionate business. While it is geared towards entrepreneurs, I felt I related to his lessons as an average employee more than ever. Well worth the read!

1 of 1 people found this review helpful

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Like sharing a beer at a pub

When I heard Jim Koch was releasing a book I immediately knew I needed to read it. When I discovered he was narrating his book I knew I needed the audiobook! I've always like the sound and cadence of Jim's voice from the old radio commercials for Samuel Adams I heard years ago. Listening to him recount his story is like sharing a beer in a pub with an old friend.

Jim Koch shares his story of starting his own company and busting ass to make Samuel Adams and the Boston Beer Company into what it is today. He also offers advice for would be entrepreneurs. It's a very fun and satisfying experience.

And now I want a beer. Sláinte!

1 of 1 people found this review helpful

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Great story

Great story and advice for entrepreneurs. Starts out slow getting use to his voice but once you are past that it’s really entertaining.

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Best book I've listened to in a long time.

Funny, informative and highly entertaining. Great listen for any entrepreneur looking for some innovative ideas and lessons. This guy is successful for a reason and it's evident why.

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Entertaining and engaging the whole way through!

Loved this book. It was fun, with plenty of practical lessons to take away as well.

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amazing story of the Boston brewery

great story about,jim koch and the Boston's brewery ! Would highly recommend to any beer fanatic and or homebrewer

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  • Andy
  • Westport, CT, United States
  • 04-25-17

super recap of starting and building a company

If you want to start a company, you need to listen to this book. Narrated by the author, it provides a close-in look at the blood, sweat and tears behind starting and building a company. Some great examples of good and bad decision-making.

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Among the top 5 business books i have read

What did you like best about this story?

I was inspired by Jim Koch's courageous, humble (deeply honest) and very insightful telling of his journey with Boston Beer. As a business owner I am encouraged by his instincts, patience and tenacity. On one hand I will take away many important life and business lessons. On the other it makes me feel better about many of the principals we practice in our business. Congratulations to Jim and all who helped build Boston Beer.

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  • PT
  • 08-19-16

Great story. Lots of advice for business owners

While many of the business tips aren't new, they are fantastically summarized into a fantastic story behind a highly successful business and man.

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