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Publisher's Summary

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch's plan to leave his consulting job and start a brewery that would challenge American palates, he chose a 19th-century family recipe and launched Samuel Adams. Now one of America's leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.

In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.

Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you'll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch's anecdotes, quirky musings, and bits of wisdom go far beyond brewing.

A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

©2016 C. James Koch (P)2016 Macmillan Audio

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What members say

Average Customer Ratings

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    5 out of 5 stars
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    5 out of 5 stars

A great story and inspirational!!

As a budding entrepreneur, this story really hit home with me. Jim paints an awesome picture of how he cultivated and nurtured his dream and grew it (with help from other of hard-working and dedicated individuals) to what it is today, a great company that is continually growing and innovating and making a positive difference to those around it. Thanks, Jim, for getting me even more excited about my own dream!!!

3 of 3 people found this review helpful

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Great Story!

This book is not one that you want to read if you are looking for advice on starting or growing a business. While you may pick up some helpful insight here and there, it's not that kind of book. What it is is a real-life success story that recounts the good, the bad and the ugly of an entrepreneur starting and growing what would become an almost $1B business. Jim Koch narrates the book himself and talks in detail about his journey - including funny anecdotes along the way. He has truly gained my respect. I definitely recommend this book!

2 of 2 people found this review helpful

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Good lessons for early entrepreneurs

Jim gives a fulfilling story about the fun, grit, and joy that come from starting your own passionate business. While it is geared towards entrepreneurs, I felt I related to his lessons as an average employee more than ever. Well worth the read!

1 of 1 people found this review helpful

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Like sharing a beer at a pub

When I heard Jim Koch was releasing a book I immediately knew I needed to read it. When I discovered he was narrating his book I knew I needed the audiobook! I've always like the sound and cadence of Jim's voice from the old radio commercials for Samuel Adams I heard years ago. Listening to him recount his story is like sharing a beer in a pub with an old friend.

Jim Koch shares his story of starting his own company and busting ass to make Samuel Adams and the Boston Beer Company into what it is today. He also offers advice for would be entrepreneurs. It's a very fun and satisfying experience.

And now I want a beer. Sláinte!

1 of 1 people found this review helpful

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Fantastic and inspiring, i truly enjoyed it.

Have not enjoyed a book as much in a very long time. i might audio read this again.

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Enjoyable story

While Jim Koch may not be the most exciting narrator, his passion for beer and his beer story cannot be denied. From start to finish I learned tidbits about business, doing the right thing, failures and successes. I really enjoyed his story and chuckled at the many characters that made it work. Worth a read by anyone wanting to start a business.

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  • Ebuytus
  • Seoul, Korea (South)
  • 02-05-18

Nice reference

Very clear and educational phylosophy you could see in this very detailed view on business

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Made me thirsty.

If you could sum up Quench Your Own Thirst in three words, what would they be?

Inspiration to Create

Who was your favorite character and why?

N/A

Which character – as performed by Jim Koch – was your favorite?

Himself... Obviously.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Yes. Goosebumps of inspiration.

Any additional comments?

Loving beer the way I do and being stuck in Oklahoma with the lack of great beer selection this book makes me want to read and learn more about the industry. Having just started home brewing myself a few months ago I take inspiration that your passion can become your career. I would also like to say I enjoy his voice even though he pokes fun at himself in the reading of the book.

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Inspiration and encouragement

I am an entrepreneur by nature. I have experienced seemingly more failures than successes in business. It’s encouraging to know that Jim experience very similar failures but pursued his dream anyway. It is inspiring to continue in my own entrepreneurial endeavors knowing that it is a worthy battle.

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Great story

Great story and advice for entrepreneurs. Starts out slow getting use to his voice but once you are past that it’s really entertaining.

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  • 08-19-16

Great story. Lots of advice for business owners

While many of the business tips aren't new, they are fantastically summarized into a fantastic story behind a highly successful business and man.