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Beyond the Prototype

A Roadmap for Navigating the Fuzzy Area Between Ideas and Outcomes.
Narrated by: Iggy Kidd
Length: 2 hrs and 6 mins
Categories: Business, Management
3.5 out of 5 stars (5 ratings)

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Publisher's Summary

Have you ever struggled to move a key innovation project forward at work? 

Based on his experiences running design sprints for top companies, Douglas Ferguson authored Beyond the Prototype to offer practical advice for people shifting from discovery to realization. Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision.

©2019 Douglas Ferguson (P)2019 Douglas Ferguson

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My new GOTO for Product Ways of Working!!

Whether your experienced or new to product. Beyond the Prototype provides some of the best guidance for moving teams through the necessary steps that will enable you to uncover valuable insights for producing higher value outcomes for building the right product. The tips for improving processes are endless and super simple to apply. This book has now become my goto for transforming my ways of working for product.

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Very bad conversion

The paper book must be laid out with quotations, callout boxes, and lots and lots of lists, because the audiobook is very hard to follow. You don’t know your’re listening to someone’s quote until you hit the attribution. I couldn’t finish the audiobook, and you should consider skipping it and going to the version you can read.