Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web

By: Amanda Natividad, Rand Fishkin

Narrated by: Amanda Natividad and Rand Fishkin

The click is dying. Marketing is just getting interesting. Here's the playbook for what comes next.Zero Click Marketing is the honest, tactical, occasionally unhinged, and aggressively footnoted guide to earning attention, building an audience, and growing a business on a web that has stopped sending clicks.More than half of Google searches now end without a click. Social platforms actively punish you for linking out. AI is answering questions that used to land on your site. And your boss still wants a last-click attribution report by Friday.This book is not a "how to go viral on TikTok" manual. (Rand and Amanda hate those odds.) It's also not a bloodless airport business book filled with frameworks and prose that reads like it was written by a committee of faceless suits in a boardroom.Zero Click Marketing is the first field guide for the way marketing really works on the clickless web. Inside, you'll learn:Why clicks crateredWhy last-click attribution is quietly sabotaging your strategyHow to create Zero Click Content that performsHow to activate the channels where your audience is actually being influencedHow to measure what really mattersHow to convince your team, your boss, and your clients they don't need another "Top 10" blog post, and what to do insteadOver 220 footnotes. Loads of data. Dozens of case studies from Duolingo, Geico, Uber, Steak-umm, Notion, and many others. Zero "thought leader" posturing.The click may be dying. But marketing is just getting interesting.©2026 Amanda Natividad and Rand Fishkin (P)2026 Amanda Natividad and Rand Fishkin