The Publishing Playbook with Sarah Russo Podcast By New Books Network cover art

The Publishing Playbook with Sarah Russo

The Publishing Playbook with Sarah Russo

By: New Books Network
Listen for free

Prime Member Exclusive | $0.99/mo for 4 months + $20 Audible credit

$8.99/mo thereafter—terms apply.
About The Publishing Playbook: a Page One Media® Podcast Are you a published writer trying to get noticed? A first-time author who wants to better understand the publishing system? Are you writing a book right now and wish you understood more about the next steps? The Publishing Playbook offers listeners a behind-the-scenes look at how book publishing works today and how to break through the noise in today’s publishing and media landscapes. Hosted by Sarah Russo of Page One Media®, The Publishing Playbook spotlights authors, publishing professionals from across the eco-system, and other experts shaping the literary conversation — on and off the page. Each episode provides real, actionable insight into how publishing works, from understanding agents, acquisitions, and advances right through to promotion and how to maintain momentum between books. A guide to publishing from Page One to The End! Authors will talk about both their latest work and the paths that brought them there, while publicists, agents, editors, and publishing professionals across the industry will talk about their perspective on a rapidly evolving industry and best practices. Thoughtful, strategic, and deeply informed by publishing experts, The Publishing Playbook delivers lasting value to anyone navigating the business of books.New Books Network Art Economics Literary History & Criticism Marketing Marketing & Sales
Episodes
  • Ilan Stavans on Building Restless Books and Publishing in Translation
    Sep 30 2026

    How does an independent press survive by publishing the books the Big Five overlook? Amherst College professor and Spanglish scholar Ilan Stavans joins Sarah Russo to talk about Restless Books, the press he founded to champion immigrant writers, literature in translation, and the books that live between languages. Ilan shares the origin of Restless Books (including the investor who told him to take a finance course first), the creation of the Kellman Prize for Immigrant Literature, and why he considers Spanglish one of the great creative forces in American English. Ilan and Sarah dig into the practical side of publishing in translation: finding the right translator, editing hybrid-language manuscripts, and navigating the politics around a single project. Ilan also offers advice for immigrant and early-career writers, and makes the case that small presses are doing some of the most important work in publishing today.

    For more information on Ilan and Restless Books, please visit the website.

    Books mentioned in this episode[1] :

    “People Who Live Alone Talk Too Much,” by Sofi Stambo

    “A Nation Wrestles with God: American Prophets, Philosophers, and Firebrands,” edited by Ilan Stavans

    “The People’s Tongue,” edited by Ilan Stavans

    “Cecil the Lion Had to Die,” by Olena Stiazhkina, translated by Dominique Hoffmann

    “Daniel and Ismail,” by Juan Pablo Iglesias and illustrated by Alex Peris

    “Fictional Translations,” by Ilan Stavans

    Also mentioned: Don Quixote, Frankenstein, and The Odyssey

    Key Moments

    2:02 - How a Midlife Crisis Turned Into a Publishing House 📚
    Ilan's candid story of the investor who told him to take a finance course before he'd give him a dime.

    5:31 - The $10,000 Bet That Became an 11-Year Literary Prize 🏆
    How the Kellman Prize for Immigrant Literature grew from a scrappy idea into a career-launching institution.

    8:16 - Editing a 100-Voice Anthology on Faith in America ✝️
    The Lilly Endowment project that brought Obama, Du Bois, Sontag, Ginsberg, Dickenson, Rushdie, and many others into one book.

    11:15 - Why Spanglish Isn't a "Broken" Language 🗣️
    Ilan on the creative, mestizo identity behind Spanglish, and why he believes there's no single version of it.

    19:52 - The Trilingual Children's Book That Took 3 Years to Publish 🌍
    Finding an Arabic and a Hebrew translator willing to share a byline was "sheer torture."

    24:09 - His Best Advice for Immigrant and First-Time Writers ✍️
    Why Ilan refuses to call anyone's English "broken," and what he tells writers drowning in drafts.

    [1]not sure if you want to mention the classics he cites at the end: Don Quixote, Frankenstein, and The Odyssey (we sort of have a lot here already)


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Show more Show less
    29 mins
  • How to Write a Book Proposal and Make Your Manuscript Work with Laura Portwood-Stacer
    Aug 26 2026

    Are you a scholar sitting on a manuscript that you think could be a book — but you have no idea where to start? In this episode of The Publishing Playbook, host Sarah Russo sits down with Laura Portwood-Stacer, founder of Manuscript Works and author of two books about academic publishing: “The Book Proposal Book” and “Make Your Manuscript Work.” Laura shares what pulled her out of academia and into editorial consulting, and why “publish or perish” no longer guarantees the payoff it once promised. She breaks down the essential elements of a strong academic book proposal, the real differences between the types of publishers out there, and why authors and editors are on the same team more often than they realize. Laura also dishes on whether academic authors actually need a literary agent, and how generative AI is reshaping trust in publishing. Plus: what it was really like competing on “Jeopardy!”

    For more information on Laura’s work, please visit Manuscript Works.

    Books mentioned in this episode:

    “The Book Proposal Book” by Laura Portwood-Stacer

    “Make Your Manuscript Work” by Laura Portwood-Stacer

    “Trans Technologies” by Oliver Haimson (both Laura and the Page One team worked with Oliver on his book)

    “The Seven Wonders of the Ancient World” by Bettany Hughes

    Key Moments

    00:00 – “That’s Not the Answer” 😤
    Laura names the fantasy that finishing a book will magically change your life, and why that unrealistic expectation sets writers up for disappointment.

    03:25 – “Publish or Perish” Isn't So Simple Anymore 📚
    Laura explains why the old academic career formula has broken down: you can do everything right and still lose the job, the promotion, or the department.

    07:12 - The Anatomy of a Strong Book Proposal 📝
    Laura walks through exactly what publishers are looking for, breaking down the unspoken checklist most scholars never see.

    10:40 – “You’re on the Same Team” 🤝
    Laura pushes back on the idea that authors and editors are adversaries, arguing most writers misunderstand just how aligned they actually are with their publisher.

    16:37 - Trade, Academic Trade, or Monograph? 🎯
    Sarah and Laura unpack the three buckets publishers sort academic books into, and why so many authors overestimate how “trade” their book really is.

    20:33 - Do You Actually Need an Agent? 🙋
    Laura levels with authors chasing representation: most scholars publishing with university or academic presses don’t need one at all.

    21:13 - AI Has Made Everyone a “Paranoid Reader” 🤖
    Laura gets candid about how generative AI is eroding trust between editors and authors — and why she resents having become an accidental AI expert.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Show more Show less
    27 mins
  • Siri Carpenter on Why She Self-Published First — and How It Led to a Traditional Book Deal
    Jul 29 2026

    What does it take to turn a self-published book into a traditional publishing deal? Science writer Siri Carpenter — executive director of The Open Notebook and author of The Craft of Science Writing — joins host Sarah Russo on The Publishing Playbook to break down her path from self-publishing to an expanded second edition with University of Chicago Press.

    Siri shares how she landed an agent after self-publishing, why course adoption became the key to her book’s success, and the design decisions that helped it stand out. She also previews her newest project, The Best Science Stories and How They Work (also published by UCP), which features articles and annotations from Mary Roach, Ed Yong, and other leading science journalists.

    Plus: Siri's take on empathy as a core writing skill, how science writers can combat misinformation, and what she’s currently reading, underwater!

    In this episode:

    • Why Siri self-published The Craft of Science Writing before going the traditional route
    • How course adoption drove sales and caught a publisher’s attention
    • The behind-the-scenes story of landing a University of Chicago Press deal
    • What makes The Best Science Stories and How They Work different from a typical writing anthology
    • Why empathy is essential in all good writing

    If you’re a writer, editor, or aspiring author weighing self-publishing vs. traditional publishing, this episode is for you. Subscribe to The Publishing Playbook for new episodes every week.

    For more information on Siri’s work, please visit The Open Notebook

    Books mentioned in this episode:

    “The Craft of Science Writing,” edited by Siri Carpenter

    “The Best Science Stories and How They Work,” edited by Siri Carpenter

    “A Sand County Almanac: And Sketches Here and There,” by Aldo Leopold

    “Why We Swim,” by Bonnie Tsui

    “You Are Here: Poetry in the Natural World,” by Ada Limón

    “The Sea Around Us,” by Rachel Carson

    Key Moments

    00:57 — Why Siri Started The Open Notebook 📓

    Siri opens up about feeling isolated as a freelance science writer, and how a friendship with a fellow journalist sparked the side project that became a major nonprofit.

    02:58 — The Real Reason Siri Self-Published Her First Book 📖

    Agents wouldn't touch "The Craft of Science Writing,” so Siri went the self-publishing route instead, admitting just how naive she was about the workload ahead.

    05:18 — From Self-Published to University of Chicago Press 🎓

    Siri walks through how a self-published book still sold over 3,000 copies and eventually landed her an agent and a traditional book deal for a second edition.

    10:32 — Designing a Book You Can Read in a Hammock 🌳

    Siri describes the collaborative design process behind “The Best Science Stories and How They Work,” where original articles sit side-by-side with expert annotations in the margins.

    15:39 — “Every Story Is a Science Story” — Even Traffic Reports 🚗

    Siri unpacks The Open Notebook’s tagline with a hilarious real-life story about a stranger shouting “what’s a science story today?” out a truck window.

    19:46 — Can Journalists Actually Fight Misinformation? 🔍

    Siri gets real about the uphill battle science journalists face against well-funded disinformation campaigns, and the role storytelling still plays in helping readers think critically.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Show more Show less
    25 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet