The Campaign Workshop's Advocacy Training is coming up on December 10 and 11. Our advocacy training is fully virtual and is a complete guide to the ins and outs of effective advocacy. We cover topics like goal setting, messaging and storytelling, budgeting and fundraising, digital campaigns, lobbying, and more. Register now through our Humanitix page at the link below.

Purchase tickets through Humanitix

For more information on our trainings, please visit TCWAdvocacy.com.

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In our final 7 Questions episode of the season, Joe sits down with Alex Dickinson of Beekeeper Group to discuss their report, The Future of Advocacy. Drawing on a December 2025 survey of 1,000 voters and insights from Beekeeper's 100+ client partners, Alex shares why the traditional "ladder of engagement" may be giving way to a more fluid model, how local action is outpacing national, and why reducing friction matters more than ever. She also unpacks surprising findings on SMS engagement across generations and what the rising use of AI tools means for the future of advocacy work. A fitting close to the season, and a reading for anyone shaping campaigns in 2026.

Guest Information:

Alex Dickinson, Managing Partner at Beekeeper Group.

Connect with Alex on LinkedIn.

Resources:

The Future of Advocacy Report

Recommendations:

Books: London Falling by Patrick Radden Keefe and Fame Sick by Lena Dunham

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In this episode, Enrique Rivas of The Campaign Workshop sits down with Mayte Aldrett, Partner Success Director at Empower Project, to break down relational organizing—the practice of reaching people through their own trusted relationships. Mayte explains why a message from a friend, family member, or neighbor lands when a stranger's outreach gets screened out, and how organizations of any size can put the approach to work.

Mayte and Enrique dig into the real costs and commitment involved, the common roadblocks that make programs stall, and how relational organizing fits alongside canvassing, digital ads, and direct mail rather than replacing them. She also walks through Empower Project's free app for nonprofits and labor unions, and the surprising ways groups are using relational for everything from mutual aid to rapid response.

Guest Info:

Enrique Rivas, Account Manager at The Campaign Workshop

Mayte Aldrett, Partner Success Director at Empower Project

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