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This week on The Profitable Baker, I'm joined by Suzanne Esper, one of the UK's leading cake decorating tutors and coaches. Suzanne shares the story of how she built her career in the cake world, from her early days at the turntable to teaching and coaching decorators of every level.

We also go behind the scenes of her involvement with Cake International, and talk about what the show means for bakers who want to grow their skills, their confidence and their business.

With Cake International at the NEC Birmingham from 6th to 8th November, this is the perfect listen whether you're entering, visiting, or still wondering whether it's for you.

Find Suzanne:

Websites

Find her free tutorials and online classes

https://www.suzanneespercakeschool.com/

https://www.esperlane.com/

Connect with Suzanne here:

https://www.facebook.com/suzanneespercakeschool

https://www.instagram.com/suzanneespercakes/

https://www.instagram.com/suzanneespercakeschool/

Connect with Annie:

The Free Profitable Baker Bundle:

25 free resources to support your baking business:

https://anniebennett.co.uk/the-profitable-baker-bundle/

Free Facebook Community:

https://www.facebook.com/groups/theprofitablebakercommunity

For structured support, training and accountability:
Join The Profitable Baker Academy Membership

https://anniebennett.co.uk/the-profitable-baker-academy-membership/

Annie’s Best seller Food Hygiene Record book, recommended by EHOs

https://anniebennett.co.uk/the-home-baking-business-books/

For regular delves into baking business matters, including taking part in podcast episodes:

https://anniebennett.co.uk/#subscribe

For free tips, insight and real-world business talk:
Follow me on social media

https://www.instagram.com/theprofitablebakeracademy/

https://www.facebook.com/theprofitablebakeracademy

https://www.tiktok.com/@profitablebakeracademy

https://www.linkedin.com/in/annie-bennett-pba/

For her website with all this and more:

anniebennett.co.uk

Support the show

Send us Fan Mail

What really happens when the judges walk up to your entry? This week I'm joined by David Close and Jane Hatton, Head Judges of Cake and Bake International, for a rare look behind the judging table.

David and Jane share how they each found their way into judging, what the role of Head Judge actually involves, and the advice they'd give anyone entering the competition this year. Whether you're polishing your first entry or you've competed before, this is the conversation to listen to before you pack your cake box for the NEC.

Cake International takes place at the NEC Birmingham from 6th to 8th November 2026.

This episode is part of our Cake International series. Catch up on earlier conversations with Melanie Underwood (Ep45) and Natalie Porter (Ep46).

Tickets to Cake International: https://www.cakeinternational.co.uk/birmingham-2026/

Connect with Annie:

The Free Profitable Baker Bundle:

25 free resources to support your baking business:

https://anniebennett.co.uk/the-profitable-baker-bundle/

Free Facebook Community:

https://www.facebook.com/groups/theprofitablebakercommunity

For structured support, training and accountability:
Join The Profitable Baker Academy Membership

https://anniebennett.co.uk/the-profitable-baker-academy-membership/

Annie’s Best seller Food Hygiene Record book, recommended by EHOs

https://anniebennett.co.uk/the-home-baking-business-books/

For regular delves into baking business matters, including taking part in podcast episodes:

https://anniebennett.co.uk/#subscribe

For free tips, insight and real-world business talk:
Follow me on social media

https://www.instagram.com/theprofitablebakeracademy/

https://www.facebook.com/theprofitablebakeracademy

https://www.tiktok.com/@profitablebakeracademy

https://www.linkedin.com/in/annie-bennett-pba/

For her website with all this and more:

anniebennett.co.uk

Support the show