How do you take an idea from a free PDF to a hardback planner in its seventh edition? Helen talks to Fay Wallis, career and executive coach, host of the HR Coffee Time podcast and creator of the Essential HR Planner, about iterating a product, working with printers and Amazon, and how what you publish can be part of a service led business.

In this episode, you'll discover:

• How a free PDF of HR awareness days became a hardback planner, and what changed with each edition
• What a printer taught Fay about paper, finishes and print batches, and how print on demand through Amazon changed the risk
• How Amazon's low content book classification and the rise of AI-generated books affect anyone publishing a planner or workbook
• Why mistakes slip past even careful proofreading, and how Fay put things right when they did
• How a planner can feed a coaching business through planning days, monthly accountability sessions and client gifts

Connect with Fay:

The Essential HR Planner: https://essentialhrplanner.co.uk/

LinkedIn: https://www.linkedin.com/in/faywallis

Website: https://brightskyhr.co.uk/

Connect with Helen:

Book: Enough: Rethinking Resilience in a World That Never Stops https://link.amazon/B0g9QtMZu

Coach Write Reflections: https://coachwrite.co.uk/reflections

Wait list for the 2027 Coach Write 90: https://coachwrite.co.uk/coachwrite90

LinkedIn: https://www.linkedin.com/in/oneillhelen/

In this solo episode, Helen answers listener questions about her own path to publication, sharing an honest look behind the scenes of an independent author's book launch on the eve of releasing her fifth book, Enough: Rethinking Resilience in a World That Never Stops.

In this episode you'll discover:

• Where the idea for Enough came from, and the three pillars, affiliation, achievement and autonomy, that shape Helen's model for resilience
• Why Helen chose independent authorship over a traditional publishing deal, and what that decision means for control, timeline and royalties
• What actually happens between typing 'the end' and publication day: editing, cover design, metadata, ISBNs and going wide across distributors
• How an Advanced Reader Team helps a book get discovered, and why early reviews matter as much as revenue in the first weeks
• The promotion strategy behind the Enough launch, from LinkedIn title quizzes to a discounted ebook and a reader-list promotion stack

Connect with Helen

Buy the book: https://link.amazon/B01LuboFk

Newsletter: https://www.coachwrite.co.uk/reflections

LinkedIn: https://www.linkedin.com/in/oneillhelen

Instagram: https://www.instagram.com/coach_write

Subscribe to the Coach Write podcast wherever you're listening. If you enjoyed this episode, please leave a review. Your words can make a difference; a review can too.

We're tackling a common misconception this week: that writing has to be a solitary pursuit. Helen unpacks why we default to picturing writers working alone, and makes the case for why writing alongside other people, particularly virtually, changes everything.

In this episode, you'll discover:

• Why the image of the lone author at a mahogany desk is a myth, and where that image actually comes from
• The three reasons we default to thinking writing has to be a solitary act
• How writing without commitment or accountability leads to drift, doubt, and eventually giving up
• Why virtual writing sprints and body doubling can be more effective than writing in person
• How the Scribe Circle works, and how to find or build your own writing community

Connect with Helen:

Join the Scribe Circle: https://coachwrite.co.uk/scribecircle

Buy Enough: Rethinking Resilience in a World That Never Stops: https://link.amazon/B0dyg7r41

Newsletter: https://www.coachwrite.co.uk/reflections

LinkedIn: https://www.linkedin.com/in/oneillhelen

Instagram: https://www.instagram.com/coach_write