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Billion Dollar Sellers

Billion Dollar Sellers

By: Kevin King
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Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.Copyright 2024 All rights reserved. Economics Leadership Management & Leadership
Episodes
  • Why Vine reviewers tank your rating

    Why Vine reviewers tank your rating
    Sep 14 2026
    Date: September 14th, 2026 Summary: Kevin King walks through the ugly photo trick a Titan Network seller uses to open launches at 4.7 or 4.8 after every Vine unit is redeemed, and Anthony Cofrancesco's 15-minute method for letting Amazon tell you which image belongs in slot two. He also covers fresh Amazon PPC benchmarks, Marketplace Pulse data showing that traffic between TikTok Shop and Amazon runs almost entirely one way, and the rebuilt FBA New Selection Program (2026) with its October 31st opt-in deadline. Key Points Discussed: The ugly photo trick for Vine: one plain unedited photo, marketing stripped out of the title, bullets and description, a low price, and premium packaging in the first carton or two into FBAWhy it works: Vine reviewers grade the gap between what they expected and what arrived, so lowering the expectation and then beating it redirects their attention to the box instead of the listingTwo exceptions to the one-photo rule: anything ingested or applied to the body still gets an ingredients photo, and products that already ship in nice packaging keep the box out of the images until the Vine window closesThree things to know first: Amazon sets the FBA fee from the Vine packaging and only remeasures every 90 days, reviewers occasionally post photos of the nice box, and none of this rescues a product that cannot compete on its ownAnthony Cofrancesco's image audit: pull Key Success Attributes from Product Opportunity Explorer, then reorder your existing images to match that order and watch unit session percentage for 14 daysBreaking up the kitchen sink graphic into a single-feature image, with one callout and plenty of white spaceThe 18 image types, tagging the secondary images of your top five to ten competitors, and filling any type that appears in 40% or more of the niche, with testimonial graphics the cheapest gap to closeTesting rules: one change at a time, check every two or three days, revert on a 10% conversion drop that holds for a week, keep anything that improves even 2%Ad Badger PPC benchmarks: $1.22 average cost per click and roughly 30% ACoS across categories, with books cheapest and clothing highest at around 42% ACoSMarketplace Pulse overlap study: only 498 sellers appear in both top-10,000 lists, and winning on TikTok makes you five times more likely to also win on Amazon than the reverseMeasuring TikTok in Amazon branded searches rather than in-app GMV, and skipping the channel entirely if the product cannot be demonstrated on cameraThe cash flow timing gap for fast-growing sellers, and inventory-backed revolving credit as a way to fund larger POsFBA New Selection Program (2026): reduced referral fees on the first $25,000 for 365 days, 120 days of storage, return processing and liquidation waivers on the first 200 units, 90 days of free storage, and bigger inbound placement creditsThe October 31st deadline after which the programme becomes opt-in, and the one click in Seller Central needed to keep the benefits Links Mentioned: Register for tomorrow's free live training on Amazon images and video with AIBillion Dollar Sellers Club: try it for $9Amazon PPC benchmarks: average cost per click hits $1.22See how Liquid Inventory from eCapital worksStack Influence (10% off this month)Blueland micro-influencer case study with Stack Influence Hot Picks: 2026 holiday spending expected to top $1 trillion in the USAAmazon pilots ads in ChatGPTGoogle AI mode prefers more expensive products Stump Bezos Answer: Anker sold roughly $1.2 billion on Amazon in 2025, which was about 46% of the company's total sales. Parting Shot: "The value of a company is the sum of all problems solved." — Martin Lorentzon, cofounder of Spotify Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
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    17 mins
  • Amazon account suspension wipes out $35M, leaves $6M in debt

    Amazon account suspension wipes out $35M, leaves $6M in debt
    Sep 10 2026
    Date: September 10th, 2026 Summary: Kevin King shares how Fernando Campos survived an Amazon account suspension that wiped out a $35M business and left him $6M in debt, then rebuilt to $50M a year, and why the strategies that win on Amazon fail on TikTok Shop. He also runs through the best side events at Amazon Accelerate, a free tool that makes the Category Listing Report usable, and Meta's new Muse shopping agent, which launched with millions of Shopify products already inside it. Key Points Discussed: Amazon Accelerate (September 22 to 24, Seattle) and why Athena Severi's pre-vetted 7–9 Figure Ecom Founder Evening at Rider is the side event to prioritiseThe full Accelerate week party rundown from Danan Coleman's eCom Triage master list, from the Topgolf seller social to the SmartScout and Pattern boat partyChina Magic training replay: the purchase order terms (10% deposit, balance 120 days after shipping) that kept $400K in Lyden's accountFernando Campos of Hive HQ on negotiating $6M of debt down to 11 cents on the dollar and rebuilding a $50M a year business after suspensionDemand capture versus demand creation, and why social commerce needs at least $15K a month to test properlyWhere Amazon DSP demand converts off Amazon: Walmart takes around 23% and Target around 19%, while Costco (around $420) and Best Buy (around $370) lead on average sale priceWhat the Category Listing Report (CLR) shows, how to request it in Seller Central, and the instant single-ASIN shortcutVanessa Hung's free tool for decoding the item type keywords (ITKs) in your CLRMeta's Muse AI agent launching with Stripe's Link checkout and millions of Shopify Catalog products already shoppableWhy AI shopping agents read structured catalog data rather than listing copy Links Mentioned: Athena Severi's 7–9 Figure Ecom Founder Evening at Rider (request your invitation)Danan Coleman's master list of eCom meetups and partiesChina Magic training replayWhy 99% of Amazon Sellers Fail on TikTok Shop, Marketing Misfits with Fernando Campos (video)Seller Central single-ASIN backend data URL (swap XXXXXXXX for your ASIN)Vanessa Hung's free Category Listing Report tool (flatfiletransfer.com)Billion Dollar Sellers Club (try it for $9) Hot Picks: Amazon says it will soon deliver 90% of its US packages itselfAre you really ready for Q4 traffic? Do this on Amazon nowTemu spent $962 million on ads using fake creators on Meta Stump Bezos Answer: Shoppers who click on a Sponsored prompt convert 48% more often than those who don't. Parting Shot: "Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game, one foot from a winning touchdown." - H. Ross Perot Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
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    13 mins
  • Reviews are vanishing & Amazon won't say why

    Reviews are vanishing & Amazon won't say why
    Sep 7 2026
    Date: September 7th, 2026 Summary: Kevin King unpacks a wave of reviews disappearing from listings with no notification from Amazon, and the diagnostic steps sellers should take before writing an appeal. He maps September's crowded e-commerce conference calendar, including whether Amazon Accelerate is worth the trip, covers a tool that rebuilds one winning video ad into ten, and explains a 35% fulfillment discount on TikTok Shop orders most sellers haven't noticed. Key Points Discussed: Reviews disappearing off listings with no Performance Notification, no Account Health violation and no email — dozens per listing, in some cases more than a hundredOr Shamosh's read: it looks consistent with a broader review re-evaluation, but Amazon hasn't announced anything, so he won't call it a Q4 purgeWhy competitor sabotage is the wrong starting point — Vine reviews vanishing too, removals hitting multiple ASINs, and unrelated sellers losing reviews the same daySamuel Cohen on what a genuine attack looks like in supplements: flooding a listing with reviews in both directions, then reporting either direction as manipulationCory Martin's case — roughly 35% of organic reviews lost, traced to a backend classification mismatch on the parent ASIN via Amazon's own missing-review diagnosticSana Ullah's case — 25 reviews gone with no notice, returning on their own at two or three a dayThe seven-step response: screenshot and date everything, save review URLs and reviewer names, check your variations, confirm new reviews still publish, audit how you ask for reviews, don't lead with the competitor theory, and escalate with identified reviews rather than aggregate countsLast-click attribution stats — 44 to 47% of shoppers who first heard about a brand on TV, YouTube or a podcast still order through Google search, and only about 22% of TikTok-sourced shoppers check out on TikTokAmazon Accelerate, September 22 to 24 at the Seattle Convention Center: why the Seller Café, the hallway networking and the Block Party justify the trip more than the main stage content doesTop Dog Summit, September 8 to 10 in Limassol, Cyprus — 80 seats, sellers only, workshops and one-on-ones instead of keynotesThe rest of the September map: Alibaba CoCreate, Commerce Roundtable and Amazon Ads unBoxed, plus DealCon in Austin in OctoberHiggsfield's Ad Multiplier — swapping the person, wardrobe and setting in a proven video ad while the cuts, pacing, camera motion and audio stay locked, with localised captions and synthetic voiceover per marketplaceInventory as collateral rather than just a use of cash, and revolving credit lines secured against stock such as eCapital's Liquid Inventory35% off Standard and Expedited Multi-Channel Fulfillment (MCF) rates on TikTok Shop orders shipped to US addresses since July 16th, running for at least 12 monthsThe catch: orders only qualify if they reach Amazon tagged through a participating integration partner, and the discount replaces rather than stacks with 2026 Preferred Pricing on TikTok orders Links Mentioned: The BDSN archive of past issuesOr Shamosh's Amazon Sellers AppealAthena's 7-9 figure ecom founder evening at Amazon AccelerateTomer Rabinovich's Top Dog SummitAlibaba CoCreateCommerce RoundtableAmazon Ads unBoxedDealConFull list of European ecom eventsHiggsfield Ad MultiplierHiggsfield MCP address for the Claude connectorSee how eCapital's Liquid Inventory worksStack Influence (10% off this month)Blueland micro-influencer case study with Stack InfluenceAmazon's MCF calculator Hot Picks: Alexa can now alert customers when they might like something newAmazon's response to the FTC's lawsuit about sponsored adsChatGPT shopping results now come from product feeds onlyCreator industry admits fee pricing is out of control Stump Bezos Answer: YouTube does over $45 billion in annual ad revenue, on top of the $350 billion-plus Google grosses from search advertising. Parting Shot: "Develop success from failures. Discouragement and failure are two of the surest steppingstones to success." — Dale Carnegie Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
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    19 mins
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