Hot Take - Invest 10% of Revenue Into Yourself | Ep. 17

If you’ve ever wondered how much you should invest in your own growth, this one’s for you. In today’s short, impactful episode, I'll make a case for putting your money where your mindset is by setting aside a clear percentage of revenue to level up your personal and professional skills. I'll break down what “investing in yourself” really means, why it matters so much for your business’s success, and how to get over the barriers that keep most people from doing it.

💥 Key Takeaways:

• Investing in your skills is the single most impactful way to grow your business
• 10% of your revenue should go toward your education and development
• Budget for it before the opportunity arrives, not after
• If you’re stuck, action beats perfection—just move
• Self-trust is built through action, not hesitation
• Profit First is a helpful system to carve out your investment bucket

I'll also share the exact percentage she uses (hint: it’s higher than you think), along with a powerful mindset shift to help you take action before you’re “ready.” This episode will challenge you to stop waiting, start betting on yourself, and trust that you are the best asset your business has.

🎯 What’s Inside This Episode:

• Why investing in yourself creates the biggest ROI
• The exact percentage I budget for personal growth
• 3 common barriers to investing in your education
• A mindset shift that makes saying “yes” easier
• Why betting on yourself beats betting on someone else

📢 Want help growing your pet care business in 2025 and 2026?

The DogCo Mastermind is now open for enrollment until June 6 (or until seats fill). Work with me and a community of pet care professionals to build your dream business with structure, strategy, and support.

👉 Learn more at dogcolaunch.com/mastermind