To Make Rescue Successful “Sell the Sizzle, Not the Steak”

#924B: Michael Schneider founded and flies the plane for Pilots to the Rescue, flying dogs and cats to new homes, along with social media influencers onboard to keep “telling the story” because keeping a nonprofit financially healthy depends on engaging with an audience — “Sell the sizzle, not the steak” as his father taught him and he hopes shelters will do.