Duolingo has turned guerrilla stunts and internet culture into a masterclass in earned attention — from crashing movie premieres and getting kicked out of arena concerts to faking their mascot’s death. But behind the chaotic green owl is a disciplined marketing engine built on high trust, lightning-fast execution and an obsession with taste.

In this episode of Campaign Chemistry, Duolingo senior director of brand marketing Kat Chan pulls back the curtain on how the team moves at the speed of culture, drawing from her career across high-intensity environments at Red Bull, Tesla and Meta. She breaks down the sub-hour approval pipeline for breaking trends, how to grant creatives autonomy without corporate red tape, why "good taste" is an uncopyable moat and how to connect viral cultural relevance directly to bottom-line business growth.

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The advertising industry stands at a pivotal inflection point. Media landscapes are fragmented, technology is moving faster than ever, and brand builders are forced to balance human-driven emotion with rigorous, data-led precision. Few leaders have navigated this evolving landscape with as much longevity and clarity as Marc Pritchard, chief brand officer at Procter & Gamble.

In this episode of Campaign Chemistry, Marc joins editorial director Jameson Fleming and deputy editor Cecilia Garzella to reflect on the key principles behind P&G’s most iconic, culturally resonant campaigns and why staying relevant requires constantly unlearning old habits. He breaks down why the future of growth depends on dismantling traditional industry silos, how P&G is leveraging artificial intelligence to supercharge both creativity and productivity and what it takes to maintain a fresh leadership perspective in a rapidly shifting world.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

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In this episode of Campaign Chemistry, Cole Haan CMO and head of digital Krissie Millan explores a central challenge for heritage brands: honoring decades of craftsmanship while keeping pace with changing consumer expectations.

From running a Tumblr account for Tiffany & Co. to enlisting celebrities to promote functional water, Millan traces the career journey that led her to Cole Haan and shares what it takes to steward an established brand in today’s tech landscape.

We explore the fine line between retail tech innovation and consumer fatigue as Millan reveals how Cole Haan pairs its heritage with social-first campaigns to deliver value beyond price alone.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.