JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep180

A very special thank you to Lucas Cuadros of Unblended for hanging with us on the pod!Why would a roaster spend thousands of dollars flying to a coffee farm? Lucas from Unblended, our Colombian exporting partner, is back on the podcast to make the case that going to origin is an investment in a relationship, not just a photo op. We also talk about treating wholesale accounts like channels, and talk about how a business with limited attention can still make its smallest customers feel like they matter. It’s a long, honest conversation about building a coffee business that the people on both ends of it actually want to choose. There is ALWAYS more to learn about this incredible industry!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

A very special thank you to our incredible sponsors!

Heyday Coffee Accounting — bookkeeping built for cafes, carts, and roasters!

Get 10% off your first 3 months: https://heyday.cpa/valor?utm_source=youtube&utm_campaign=ep180

Local Eyes Growth — the SEO team behind Valor's catering growth.

Get 20% off any plan: https://localeyesgrowth.com/valor?utm_source=youtube&utm_campaign=ep180

Buy Valor Coffee: https://valor.coffee/shop?utm_source=youtube&utm_campaign=ep180

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee.

Want to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events.

Check out https://flashquotes.com/valor to learn more!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠

Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠

Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠

Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠

Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠

Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep179

A very special thank you to Justin Goodhart for joining us on the pod!

A year after Justin first helped us decide whether to even try it, our catering program has grown from about 10 events a month to 38, and we brought him back to tell us what comes next. We get into whether carts should go out fully stocked or get prepped the morning of, what to do when a 75-guest event shows up with 150 people, and four different ways to think about pricing, plus how dynamic pricing works for a coffee cart. Justin also explains why he only hires part-time baristas who have three days a week free, and why you should never end a sales message with "let me know if you have any questions." If you're thinking about starting a cart business or growing the one you have, SMASH like and leave a comment below! ALSO be sure to check out Flashquotes at flashquotes.com/valor.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

A very special thank you to our incredible sponsors!

Heyday Coffee Accounting — bookkeeping built for cafes, carts, and roasters!

Get 10% off your first 3 months: https://heyday.cpa/valor?utm_source=youtube&utm_campaign=ep179

Local Eyes Growth — the SEO team behind Valor's catering growth.

Get 20% off any plan: https://localeyesgrowth.com/valor?utm_source=youtube&utm_campaign=ep179

Buy Valor Coffee: https://valor.coffee/shop?utm_source=youtube&utm_campaign=ep179

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee.

Want to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events.

Check out https://flashquotes.com/valor to learn more!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠

Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠

Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠

Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠

Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠

Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep178

A very special thank you to Chris for joining me on the pod!Why do your baristas stare at customers instead of engaging with them? Ross sits back down with Keys to the Shop founder Chris Deferio (almost 10 years into coaching coffee shop owners now) to dig into the real reason "hospitality" and "engagement" stay buzzwords instead of habits on the floor. Chris walks through why owners have to be the first example of the standard they want to see, how to actually write core values that aren't just a pretty Canva document nobody reads, and why trust has to come before any values rollout works at all. They get into the guilt a lot of owners carry about having authority in the first place, why imposter syndrome is basically just lying to yourself, and a practical, one-value-at-a-time way to change a culture that's already set in its ways. If you manage people in a coffee shop, or you're thinking about it, this one's worth the full listen!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

A very special thank you to our incredible sponsors!

Heyday Coffee Accounting — bookkeeping built for cafes, carts, and roasters!

Get 10% off your first 3 months: https://heyday.cpa/valor?utm_source=youtube&utm_campaign=ep178

Local Eyes Growth — the SEO team behind Valor's catering growth.

Get 20% off any plan: https://localeyesgrowth.com/valor?utm_source=youtube&utm_campaign=ep178

Buy Valor Coffee: https://valor.coffee/shop?utm_source=youtube&utm_campaign=ep178

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee.

Want to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events.

Check out https://flashquotes.com/valor to learn more!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠

Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠

Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠

Follow Riley: ⁠⁠https://instagram.com/rileywestbrook⁠⁠

Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠

Follow Ethan's Parody Account: ⁠⁠https://instagram.com/ethanrivers777