Noah Kane is a creator first and a climber second. He first picked up a camera when he was only 10 years old. From those early days he already found a proclivity for creating content while crafting horror scenes, comedy skits, and digital effect experiments. While in film school, his adventurous spirit rejected dense urban life and caused a profound shift in life trajectory. Soon after he found climbing, and simultaneously, a new place for all his creative efforts. In our conversation we talk about his development as a creator and a climber. How he's progressed to hard 5.12 trad climbing and grown one of the most well known climbing Youtube Channels in the world. We talk about the craft of adventure storytelling and what it actually looks like to live a life of creating content in the vertical world.

I've been an admirer of Noah Kane both as a creator and a climber for years now. As a creator and climber myself his talent behind a camera, ability to craft a story, and development as a adventure-first climber has been an inspiration. I've had Noah Kane on my list for years but it has only been until recently where I felt the show was ready for him. I was beyond stoked to have a chance to sit down with him in person during my recent "Washington Triple" trip.

#climbingcreator

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December 19th, 2022; the last time Ryan Jenks and I sat down for TCM episode 29. Now nearly four years and almost 100 episodes later, we sit down again; evolved humans with new projects, new lives, and the same sense of obsession over what we're building. I flew out to Ryan's hometown in Washington with all my studio equipment to record this conversation in person at the HowNOT2 headquarters.

Since we last spoke, Ryan has built HowNOT2 into a real business — an online retail store with a physical storefront and roughly a dozen employees to make it all run. HowNOT2 has now become a full media, testing, and retail operation. Ryan sees his store as a direct response to the frustrations climbers experience when ordering gear from the big online retailers: shipping delays, poor customer service, wrong items, less than ideal communication. Every internal system he's building exists to solve one of those problems from the inside so the customer never has to deal with it. And he's done it without compromising the mission that started it: putting hard data behind climbing gear that has always relied on assumption and tradition. His long term vision? The retail store is here to fund the continued expansion of his Youtube channel and the science behind testing gear.

In this conversation we go deep on the business behind HowNOT2 — how he thinks about scaling, hiring, and building the systems that make his retail store thrive. We talk about product development, from the drill-powered ascender he’s partnered with in China to his ambitions for making his own line of gear. We get into the philosophy that drives everything he does and talk honestly about the cost — the burnout, the personal money still going in, and the 1,000 decisions that got him here.

#rockclimbing #climbing #climbinggear

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HowNOT2 Store (The Best Climbing Store Online)

Picking right up where we left off in the previous episode with Myles and Harry. If you haven't listened to episode 125 be sure to go back before continuing here.

The Central Tower of Torres del Paine in Patagonia has been on the radar of many elite climbers ever since Tyler Karow's viral YouTube vlog documenting his ascent of the South African Route during an unprecedented long weather window. This past winter, several teams from around the world came down to test themselves on the slightly overhanging 4,000ft thumb of granite. You've probably heard of Tommy Caldwell and Siebe Vanhee's remarkable 24-hour free ascent of the South African Route, or the first all-female ascent by Belen Prados, Caro North, Amelie Kühne, and Julia Cassou. While climbing icons were making headlines, Myles Moser and his team were just around the corner making history of their own.

In this part of the conversation we dive deeper into what happened on the first expedition including a flash freeze the forced the entire team into a e-bivy. We explore how they managed resources on the wall, how a death block that Myles had found on the first expedition almost took out the entire team on trip two, and we go into the summit bid and descent.

This team is not sponsored. Every person on this expedition contributed their own money, gear, and time to make it happen. Which is exactly why this route — and their remarkable collective effort — has gone largely unnoticed in the wider climbing community, overshadowed by the catchy headlines of sponsored athletes. In alignment with the purpose of this podcast, I'm here to tell their story.

This is part 2 of 2 of my conversation with Myles Moser and Harry Kinnard.

#patagonia #firstascent #bigwall

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Both Myles and Harry have written remarkable journals from their time on the wall — filled with personal anecdotes and intimate moments not fully shared in this podcast. If you'd like to read them, they're available to Patreon subscribers.

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Resources

Myles' IG

Harry's IG

Trevor's IG

Kellen McGrath's IG

Cover Photo Credit: Trevor Anthes