Athletic Brewing Is Changing the Game.

What happens when NFL quarterbacks stop just drinking the beer and start owning the company?

Dak Prescott and Drake Maye recently became athlete-owners of Athletic Brewing, one of the biggest names in the non-alcoholic beer movement. And their involvement raises a much bigger question:

Are we watching a major shift in sports culture?

For decades, beer and professional sports were practically inseparable. The old-school NFL quarterback was the guy crushing beers after the game. Today, elite athletes are talking about recovery, sleep, performance, longevity, and what they put in their bodies. And now some of those same athletes are putting their names, platforms, and money behind non-alcoholic beer.

Shane Ramer takes a curious, funny, and sometimes skeptical look at Athletic Brewing, Dak Prescott, Drake Maye, non-alcoholic beer, masculinity, performance culture, and the rapidly changing relationship between athletes and alcohol.

Is non-alcoholic beer actually cool?

Is it just fake beer for people who don't want to admit they're drinking?
Why does someone else's beverage seem to bother people so much?
And could “I want to feel good tomorrow” become the new flex?

Shane also gets personal about his own relationship with alcohol and why he believes the bigger conversation isn't simply about being “sober.” It's about becoming more intentional about what helps you perform, connect, celebrate, recover, and actually enjoy your life.

Because maybe the future isn't about whether you drink or don't drink.

Maybe it's about whether you're getting everything you want out of your life.

This is a conversation about beer.

But it's really about where sports, culture, business, and performance are headed next.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

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25 years after 9/11, we’re still living in the world it created.

Security. Surveillance. War. Media. Technology. Fear. Freedom.

September 11 changed America in ways most of us never could have imagined. And now, 25 years later, it’s worth asking: Did we actually learn anything?

We’ll also get into the $2.3 trillion question, Tony Romo, Trump and AI, and some of the strange connections surrounding the world we’re living in today.

And for me, there’s one more reason this date matters. September 11 is also the day I gave up drinking 13 years ago.

One day changed a country.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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We’re all full of shit.

Tiger Woods, Bill Simmons, Mark Ruffalo — three completely different stories, but somehow the same theme: everybody’s got an explanation.

Tiger crashes his car. Bill gets caught up in a sports betting mess. Mark Ruffalo finds himself in the middle of a $111 billion media merger and an internet outrage cycle.

And then there’s the rest of us.

In this episode, Shane gets into why we’re so good at explaining our decisions, defending our behavior, and convincing ourselves that maybe the thing we did wasn’t really that bad.

Because sometimes the biggest problem isn’t what we did.

It’s the story we tell ourselves about why we did it.

Culture, controversy, celebrity chaos, sports, sobriety, and a little reality check along the way.

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.