Becky Beach used to pay $750 a month for a pitching service and kept landing on shows with no real audience behind them. So she built her own system with Claude.

This episode comes straight from a session at my AI Exposed event, where Becky walks through the whole pipeline live, the inbox scan, the web search for open speaker calls, the tracker, and the pitches it writes for her using a framework she calls REAL. Relevant, engaged, authentic, low lift ask. She even hits a moment mid-demo where she realizes she’d already been accepted to a summit she didn’t know about.

If pitching has felt like too much work or you never know where to start, this is the episode that hands you the shortcut.

In Today’s Episode We Discuss:

• Why borrowed audiences are the fastest growth lever
• The real reason most business owners never pitch
• The 4-phase pitching pipeline Claude runs for her
• How Claude mines her inbox for invitations she already missed
• Scanning the open web for speaking opportunities that actually fit
• Building one tracker so opportunities stop dying in browser tabs
• Waking up to pitches already drafted in Gmail
• The REAL framework behind a pitch that gets a yes
• What actually makes a host delete a pitch
• Turning one good pitching session into a system that runs every week
• Watching the system run live, including a surprise she didn’t expect
• Becky’s other favorite automation, the Winners Loop.

Resources Mentioned:

Visit The Becky Beach Show, Becky’s own podcast, or apply to be a guest there.

Explore Becky Beach’s shop, where her Speaking Opportunity skill normally sells for $297 along with her other AI systems and trainings.

Check out PodMatch, one of the podcast guest matching platforms Becky mentions alongside her own outreach system.

Explore Windsor.ai, the data connector Becky uses to pull her Meta ad performance into her weekly Winners Loop report.

Set up the Meta Ads AI connectors, the native Meta MCP that Monica points out can now replace third-party connectors like Windsor for pulling ad data directly into Claude.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

I have a bad habit I am not proud of. Claude writes me an email, it uses a word I can’t stand, and instead of telling it so, I go into the HTML and fix it myself. Every single time. Which means I am training it on nothing.

Ruth Poundwhite does not do that. She has been writing professionally since 2008, and she has built an AI email workflow that actually gets smarter every time she uses it. In this conversation, recorded live at AI Exposed, she walks through how she trained Claude on her voice down to the ampersands and the kisses at the end of her name, the skill she built to catch AI-isms before an email ever goes out, and how she gets a real email written in 10 minutes. She also demos the free subject line skill she uses on literally every email she sends.

If you have ever looked at an AI draft and thought “this is not me,” this one is for you.

In Today’s Episode We Discuss:

• Ruth's resistance to AI and what actually shifted it
• Why the training is the whole game
• The Ruthisms list
• Asking AI why it got it wrong instead of just telling it what to fix
• Building a self-correcting email workflow
• Why we both write our emails in HTML now
• Projects versus skills, and what belongs in each
• Editing an AI draft by talking to it
• Example skills we use
• Why fewer, more human emails beat more emails
  
  

Resources Mentioned:

Some of the links below are affiliate links. If you buy through them, I may earn a commission at no extra cost to you. I only recommend tools I actually use in my own business.

Learn more about Ruth at ruthpoundwhite.com.

Download the Free Subject Line Lab AI Bot and Free De-Robot Your AI Writing Guide.

Listen to Episode 99 with Ruth Poundwhite, our first conversation about AI and self-belief.

Join the Aligned AI Lab, Ruth’s new membership for using AI in a way that fits your energy and values.

Read Quietly Ambitious, Ruth’s book on building a business without being loud or pushy.

Try Wispr Flow, the voice dictation software Ruth uses to speak her email drafts and give paragraph by paragraph feedback instead of typing.

Manage your list with Kit, the email service provider we both use, including the connector that lets Claude write directly into your emails.

Check out BlockBuilder, the embeddable block tool from our fellow Weird Hermit Steph that Ruth uses for the poll in her Sunday newsletter.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

I have a confession. Over 200 people filled out the welcome survey for the Empowered Business Lab AI, and I did not respond to a single one. Not one. If that stings a little, you are in good company. Almost every business owner I know collects intake forms, feedback surveys, and check in forms that quietly disappear into a folder nobody opens again.

This episode was recorded live at my AI Exposed event in June 2026. My guest is Kate Kordsmeier of Success with Soul. Kate built something she calls an invisible funnel, a system where every single form her clients submit gets a personalized, thoughtful response drafted by AI and reviewed by a human before it ever reaches their inbox. Her clients have told her things like, this made me cry, and you have a customer for life. It has been running for two years, and Kate built it as a self described low capacity entrepreneur, managing chronic illness, two small kids, no big team, and no social media presence at all. Then halfway through our conversation, we did something completely unplanned. We rebuilt her entire workflow live in Claude Cowork, cut Zapier out of the process, and it took about ten minutes.

In Today’s Episode We Discuss:

• What the invisible funnel actually is
• Every form Kate's business runs on
• Why check in forms became a selling point
• Do clients know it is AI?
• Building a skill from her entire course library
• Why Kate keeps a human in the loop
• What this means if you are not tech savvy

Resources Mentioned:

Grab Kate’s Invisible Funnel Prompt Pack, the prompts she uses to draft personalized replies to intake and check in forms, free for attendees of the AI Exposed Summit.

Learn more about Success with Soul, Kate’s business helping coaches and creators build high profit, low maintenance businesses without social media.

Join Kate’s Skool Community – VIP Soul Circle.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®