Why Your Email Promos Aren't Selling (Live Coaching Call with Allison Austin of The Kitschy Creative)

If you've ever sent a promotional email and gotten silence, or worse, a wave of unsubscribes, this episode is for you.

It started with a post in a Facebook group for quilt pattern writers. Allison Austin of The Kitschy Creative shared that despite emailing consistently every week, rotating between tips, personal updates, promos, and blog roundups, her promo emails were getting zero sales and multiple unsubscribes.

I asked if she'd be open to working through it together, live, on the podcast. She said yes.

In this episode, we go through three of Allison's past emails together, along with her answers to a few questions about her business, and work through real changes she can make, not just to her emails, but to her brand as a whole.

In this episode, you'll learn:

• What to include in your regular emails to keep your list excited to open them
• Why branding matters just as much as your email strategy, and how to stand out as a designer
• How to identify and communicate what makes your business uniquely you
• A few strategies Allison has used to grow her own email list and sales

Whether you're a quilt pattern designer or run any kind of creative business, this episode will help you rethink how you talk to your audience, and what makes people actually want to buy from you.

Connect with Allison Austin:
The Kitschy Creative on Instagram: CLICK HERE
Website: CLICK HERE

What happens when you build a business, then rebuild it, then rebuild it again? In this episode, we sit down with Missy Luukkonen of The Little Green Bean to talk about a decade of growth that looked nothing like a straight line.

Missy started out leaving a retail job to create gnomes and burlap products, and has since evolved her business into selling quilt patterns and running a digital membership. Along the way, she's leaned on mentors at every stage, made bold pivots when something wasn't working, and built a business that reflects who she actually is, not just what was trending.

We talk about:

• How Missy's business has evolved over the past decade, from gnomes and burlap to quilt patterns and membership
• Why she has consistently sought out mentors, and who hers have been
• What has driven her decisions to pivot, again and again
• What she loves most about running her business
• What's been the hardest part of the journey

Missy is genuine, delightful, and refreshingly open about what has actually worked (and what hasn't) to help her grow. If you've ever wondered whether it's okay for your business to change shape over time, this episode is for you.

https://thelittlegreenbean.com

Quilting is centuries old, so how does a brand-new product become a must-have in an industry that's already full of tools and traditions? In this episode, we sit down with the team behind Sew Tites to find out.

SewTites makes magnetic cutting mats and rulers designed to keep fabric steady while cutting, and to make cutting far less painful for quilters with arthritis or hand pain. It's a simple idea on the surface, but one that's become hugely popular in a short amount of time, and the company has more products already out and even more in development.

We talk about:

• How SewTites got started, and the problem that sparked the idea
• What it actually takes to launch a brand-new product in an industry that isn't new at all
• How they knew there was real demand before they built the product
• The marketing strategy that helped SewTites take off
• What's next for the company, including new products in the works

Whether you're a quilter curious about the tools that make cutting easier, or a quilterpreneur wondering how to spot an unmet need in a mature market, this episode is full of takeaways.

WEBSITE: https://www.sewtites.com/