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Artificial Intelligence for Marketing
- Practical Applications
- Narrated by: Gary Allan Poe
- Length: 11 hrs and 11 mins
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Publisher's Summary
This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations (in the included PDF) clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this audiobook will help you:
- Speak intelligently about artificial intelligence and its advantages in marketing
- Understand how marketers without a data science degree can make use of machine learning technology
- Collaborate with data scientists as a subject matter expert to help develop focused-use applications
- Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Gus
- 11-20-18
Concise overview of AI and ML for Marketers
So many business books I've read have a great overview and capture interest only to continue on repeating the generalities at a slow pace. I'm a techie moving into AI and marketing and this book gave me a deeper than expected foundation. I interviewed recently for a new job in data marketing and was surprised how much material I knew in this new field--thanks to this book.
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Overall3 out of 5 stars
-
Performance3 out of 5 stars
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Story3 out of 5 stars
- Snags
- 11-08-18
Good overview. Too much political bias.
Very thorough coverage of the subject matter. Unfortunately the author couldn't keep his liberal political opinions out of it. So I have to deduct a couple stars for that.
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2 out of 5 stars
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Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 111
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Performance4.5 out of 5 stars 94
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Story4 out of 5 stars 94
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Digital Disruption
- Unleashing the Next Wave of Innovation
- By: James McQuivey
- Narrated by: James McQuivey
- Length: 5 hrs and 50 mins
- Unabridged
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Overall4 out of 5 stars 94
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Performance4 out of 5 stars 81
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Story4 out of 5 stars 80
You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut rivals, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for more than a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.
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3 out of 5 stars
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Chapter 1 is enough
- By John Rohde Jensen on 07-10-14
By: James McQuivey
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 300
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Performance4.5 out of 5 stars 239
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Story4.5 out of 5 stars 239
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Machine Learning for Beginners 2019: The Ultimate Guide to Artificial Intelligence, Neural Networks, Predictive Modelling, and Python
- Including Data Mining Algorithms and Its Applications for Finance, Business and Marketing
- By: Matt Henderson
- Narrated by: Jeffrey Michael Bella
- Length: 3 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 128
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Performance4.5 out of 5 stars 118
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Story4.5 out of 5 stars 116
Want to predict what your customers want to buy without them having to tell you? Want to accurately forecast sales trends for your marketing team better than any employee could ever do? Designed for the tech novice, this book will break down the fundamentals of machine learning and what it truly means. You will learn to leverage neural networks, predictive modelling, and data mining algorithms. Machine learning isn’t just for scientists or engineers anymore. It’s become accessible to anyone, and you can discover it’s benefits for your business.
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1 out of 5 stars
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Misleading title: not about ML
- By Jesper on 09-12-19
By: Matt Henderson
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The Digital Transformation Playbook
- Rethink Your Business for the Digital Age
- By: David L. Rogers
- Narrated by: Paul Heitsch
- Length: 9 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 145
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Performance4.5 out of 5 stars 124
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Story4.5 out of 5 stars 124
Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
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5 out of 5 stars
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Excellent!
- By Anonymous User on 05-18-19
By: David L. Rogers
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- By: Jaime Levy
- Narrated by: Jaime Levy
- Length: 8 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 58
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Performance4.5 out of 5 stars 52
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Story4.5 out of 5 stars 52
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
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2 out of 5 stars
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Handbook for beginners, not suited for audio
- By Martin Valdez on 05-24-22
By: Jaime Levy
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Data Analytics for Businesses 2019: Master Data Science with Optimised Marketing Strategies using Data Mining Algorithms
- Artificial Intelligence, Machine Learning, Predictive Modelling and More
- By: Riley Adams
- Narrated by: Jeffrey Michael Bella
- Length: 3 hrs and 26 mins
- Unabridged
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Overall4.5 out of 5 stars 87
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Performance4.5 out of 5 stars 83
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Story4.5 out of 5 stars 83
Are you looking for new ways to grow your business with resources you already have? Do you want to know how the big players like Netflix, Amazon, and Shopify use data analytics to multiply their growth? Keep reading to learn how to use data analytics to maximize your business. This book will walk you through the fundamental principles of data science and how to apply the “data analytic mind-set” when approaching your business. You will learn how to extract valuable insights from data sources you already have and make informed business decisions to help you achieve your goals.
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5 out of 5 stars
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Clears a lot of myths!
- By Sonya Upchurch on 08-30-19
By: Riley Adams
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Lean Analytics
- Use Data to Build a Better Startup Faster
- By: Alistair Croll, Benjamin Yoskovitz
- Narrated by: Daniel Henning
- Length: 12 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 37
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Performance5 out of 5 stars 32
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Story4.5 out of 5 stars 31
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
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3 out of 5 stars
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Very B2C focused
- By Jon on 07-16-22
By: Alistair Croll, and others
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Overall4 out of 5 stars 96
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Performance4 out of 5 stars 85
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Story4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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3 out of 5 stars
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Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 635
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Performance4.5 out of 5 stars 528
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Story4.5 out of 5 stars 519
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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3 out of 5 stars
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Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
By: Dan Olsen
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4 out of 5 stars 74
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Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Data Analytics
- The Insider's Guide to Master Data Analytics
- By: Cedric Nix, Writers International Publishing
- Narrated by: Sean Anthony
- Length: 2 hrs and 16 mins
- Unabridged
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Overall4.5 out of 5 stars 29
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Performance5 out of 5 stars 29
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Story4.5 out of 5 stars 29
Analytics is a vital part of the business world we live in today. Without a detailed analysis of market conditions and other factors it would be impossible to tell if any new venture, whether it be a new business or the revamp of an old one, would be profitable. Data Analytics: Insider's Guide to Master Data Analytics will help you to better understand the complexities of data analytics.
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1 out of 5 stars
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Awful
- By Dr. Mike Profit on 07-06-17
By: Cedric Nix, and others
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Data Analytics: 4 Books in 1 - Bible of 4 Manuscipts
- Beginner's Guide + Tips and Tricks + Effective Strategies + Best Practices to Learn Data Analytics Efficiently
- By: Daniel Jones
- Narrated by: William Bahl
- Length: 5 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 38
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Performance4.5 out of 5 stars 35
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Story4.5 out of 5 stars 35
It doesn’t matter if your business has three employees or 300. You are likely generating far more information that you may realize and, certainly, far more than you are likely tracking effectively. Understanding what this data truly means starts with managing it successfully, which is where the process of data analytics comes into play. If you like the sound of putting your data to good use but aren’t quite sure what the ins and outs of data analytics entails, then Data Analytics: 4 Books in 1 - Bible of 4 Manuscipts is your perfect guide.
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5 out of 5 stars
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Must-have especially for the beginners
- By M.Grey on 06-22-20
By: Daniel Jones
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Tech-Powered Sales
- Achieve Superhuman Sales Skills
- By: Justin Michael, Tony Hughes
- Narrated by: Justin Michael
- Length: 6 hrs and 58 mins
- Unabridged
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Overall5 out of 5 stars 56
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Performance4.5 out of 5 stars 50
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Story4.5 out of 5 stars 49
In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results.
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4 out of 5 stars
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The time is now!
- By Shawn Sease on 08-26-21
By: Justin Michael, and others
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 1,193
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Performance4.5 out of 5 stars 1,003
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Story4.5 out of 5 stars 998
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Data Science for Business 2019 (2 Books in 1)
- Master Data Analytics & Machine Learning with Optimized Marketing Strategies
- By: Riley Adams, Matt Henderson
- Narrated by: Jeffrey Michael Bella
- Length: 6 hrs and 36 mins
- Unabridged
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Overall4.5 out of 5 stars 134
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Performance4.5 out of 5 stars 122
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Story4.5 out of 5 stars 122
Are you looking for new ways to grow your business, with resources you already have? Do you want to know how the big players like Netflix, Amazon, or Shopify use data analytics to multiply their growth? Learn how to use data analytics to maximize your business. Yes, you have customers that love your product. However, you’re having trouble finding new customers and captivating their attention. You realized you're also losing customers, and you have no clue what you can do to prevent this from happening. How do I stand out in a crowd of businesses?
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1 out of 5 stars
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A list of terms only
- By Julian Hibbert on 10-28-19
By: Riley Adams, and others