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Apple iPhone Marketing Case Analysis

Narrated by: Nathan Yoder
Length: 11 mins
Categories: Business, Sales
5 out of 5 stars (4 ratings)

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Publisher's Summary

Who would have thought that audio compact disk players would have been considered antique technology in today's world? Well, the iPhone may be next at entering into the antique line-up. With numerous competitors, it's important to identify what Apple does right in the concepts of marketing, but it's also important to understand Apple's flaws. This case analysis was done for a marketing class in attempts to classify a product and give an opinionated determination on how Apple could increase revenue using the iPhone. My credentials are that I hold an Associates of Business Management Technology, and I also am a Senior in an Undergraduate program to receive a Bachelor's Of Business Administration.

©2014 Trevor Clinger (P)2014 Trevor Clinger

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