Apple

The First 50 Years

De: David Pogue

Narrado por: David Pogue

Instant New York Times Bestseller

In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.

On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.

Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.

Deeply researched, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.

Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched.

Excellent audiobook!

Comprehensive history of Apple with lots of behind the scenes stories and snippets. Fantastic reading by the author. Highly recommend!

The ultimate chronicle

I’ve read nearly every book on Apple’s history. I bought this one mostly to support the author who I have followed for many years. Given its length I expected it to be a slog but I found myself enthralled. I wish it was longer.

A Phenomenal (Oral) History

Pogue tells so many wonderful stories and reads his words with care and enthusiasm that this is the easiest 5-star review I’ve ever given.

Amazing history … especially for those of us who lived through it!

Very extensive history. Loved that it included a number of products that never made it to Market and fairly talked about the mistakes Apple made as well.

Fantastic history of one of the world’s most innovative companies

David Pogue, the former reviewer of Apple products for Mac world in later than New York Times, is written a thorough and even delightful history of Apple. There’s probably no one else so qualified to write this book. The pros is witty and engaging the book as well researched without feeling like an academic slog. It’s also one of the best audiobooks, I’ve listened to, with mini interspersed sound bites and audio. David Wright that this book was written because his wife had the idea for him to write this book in a dream in the middle of the night. Thank you, Natalie!