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Publisher's summary
Is Television Advertising Your Next Bold Move?
Americans are watching more video content than ever, nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.
All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace, but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity.
If you’re trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.
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-
Story4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 112
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Performance4.5 out of 5 stars 95
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Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Overall4 out of 5 stars 88
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Performance4 out of 5 stars 72
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Story4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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3 out of 5 stars
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4 out of 5 stars 74
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Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 173
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Performance4.5 out of 5 stars 158
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Story4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Overall4 out of 5 stars 96
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Performance4 out of 5 stars 85
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Story4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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3 out of 5 stars
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Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Overall4 out of 5 stars 111
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Performance4 out of 5 stars 89
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Story4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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Overall4 out of 5 stars 655
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Performance4 out of 5 stars 367
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Story4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 235
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Performance4.5 out of 5 stars 188
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Story4.5 out of 5 stars 187
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 1,195
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Performance4.5 out of 5 stars 1,011
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Story4.5 out of 5 stars 1,009
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others