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48-Hour Start-Up: From Idea to Launch in 1 Weekend

Narrated by: Fraser Doherty MBE
Length: 4 hrs and 52 mins
Categories: Business, Management
4 out of 5 stars (21 ratings)

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Publisher's Summary

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly.

Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience in building a multimillion-dollar company to attempt an experiment: starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds, and you can, too, by following his journey. Fraser shares all of his lessons and mistakes and explains all of the shortcuts and online tools that make it possible to:

  • Come up with a business idea without the guesswork
  • Create a kick-ass brand, website and online marketing
  • Promote your product

48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, an income stream and a business you can run in your spare time on the weekends, without having to quit the day job. This audiobook is perfect for:

  • Young entrepreneurs
  • Students learning about start-ups
  • Established entrepreneurs looking for shortcuts
  • Teams within corporates who want to create more innovative and competitive environments

©2016 Fraser Doherty (P)2016 HarperCollins Publishers

What members say

Average Customer Ratings

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mostly the resources

The most valuable information is probably the list of resources you get from this book.

1 of 2 people found this review helpful

  • Overall
    5 out of 5 stars

Beautifully narrated and written

I finished this book in a little over a day and that's how much I loved it!

It has indeed inspired a startup to menifest in 48 hours in South Africa.

Much love & respect.

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  • Anonymous User
  • 05-12-17

Solid small business ideas and well worth a listen

This book has given me sound business advice and real good for amateurs and intermediate entrepreneurs. I already had some business ideas, however I believe this book has given me even more ideas and decent foundations on how to make those ideas work with the tools he has provided me with. This book may have cost me £8, but it might just make me £80,000 in the future, only time will tell.

6 of 6 people found this review helpful

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  • Better Priced Goods
  • 07-18-17

Great!!

Found this book brilliant and great tools that can be used and got from his site

3 of 3 people found this review helpful

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  • Edward
  • 07-01-17

No excuses now!!

no excuses now! all the tools required for a startup are here! makes me realise how so many others do it. thanks!

2 of 2 people found this review helpful

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  • Jennifer
  • 02-03-17

vast info easily digested - simply perfect

easy listening & clever bite size steps combined with sweet relatable stories & many useful reference links. Packed with info but extremely digestible - thank you!

2 of 2 people found this review helpful

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  • G-Man
  • 01-26-17

Great little listen.

Inspiring and helpful full of the authors little cheats, hacks and shortcuts. It's worth it just for the links in the appendix.

2 of 2 people found this review helpful

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  • pm
  • 01-25-17

Inspiring book

I loved the story about Superjam (wanted to go and buy it even though I am not a jam person) but more importantly, this is a very useful book with information on loads of practical tips and tools.

1 of 1 people found this review helpful

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  • M.G.
  • 10-04-16

This book is excellent for starting up in Business

If you are thinking about starting a business or if you have a new business this book is an excellent resource. It is easy to get through and has lots of useful tips.

1 of 1 people found this review helpful

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  • Cassio Lacerda
  • 09-13-16

Very focused, practical

It is very interesting how much our brain create accuses for our fears. This book shows how to put your idea from your dream to the execution process.
Very good book, I recommend.

1 of 1 people found this review helpful

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  • chris daltrey
  • 08-20-19

I loved this book.

I have listened to this book numerous times and get something different every time. Great tips and real examples, a must for all

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  • Police
  • 07-09-19

A good book for your first ever small business.

It's no way a book on building a startup. It maybe a good book for those who never in their life done any kind of business and dreaming of "starting" one in a small scale. Most of the ideas and business examples 9 out of 10 are food related. The narration and story building in the book is nice.