Using Neuroscience

There isn’t “one big solution” to ease depression—instead there are several small, simple steps you can take to alter your brain activity and chemistry. This newly revised and updated 10th anniversary edition of The Upward Spiral offers actionable strategies to help you reshape your brain and build the life you want.

Have you ever wondered why you're addicted to certain foods? Would it shock you to learn that the food industry engineers food products with the express purpose of getting you hooked? With millions wrestling with food addiction, is it any surprise that much of what is meant to sustain us is in fact making us sick? The increasing dependence on unhealthy, ultra-processed foods invites a host of health problems—from obesity and heart disease to diabetes. So, how can you break free from this destructive cycle?

The Neuroscience of Learning: How Brain Science and AI Can Elevate Your Learning What if you could learn faster, retain information more effectively, and unlock hidden potential within your mind? In The Neuroscience of Learning, discover the groundbreaking science behind how we learn and the practical applications that can make us all better learners. Blending leading-edge neuroscience with everyday insights, this book offers a transmutative look at how our brains function during learning, the influence of emotions and motivation, and the remarkable ways our brains’ neuroplasticity allows...

NeuroSelling® is more than just theory—it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing...

Your business lives and dies by your customer conversations. Shouldn’t you have those down to a science? If you’re tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can’t seem to make a decision, then you need NeuroSelling®, the only customer conversation tool grounded in neuroscience and behavioral psychology. But NeuroSelling® is more than just theory—it’s a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as...

If you struggle with panic attacks, it can feel as if the world is closing in on you. Your heart races, your hands or feet may go numb, and you might even have trouble speaking. Even if you know it's all in your head, you can't shake the feeling that something terrible is about to happen. That's why you need quick, in-the-moment strategies to help you feel better fast.

Thrive Socially with Adult ADHD translates the neuroscience behind ADHD into practical skills for improving your communication and building better relationships. You'll gain crucial insight into how your brain works, and—most importantly—how it differs from a neurotypical brain.

Investigating how your senses work, how you move, and how you think and feel, Neuroscience for Dummies, 2nd Edition is your straightforward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what...

According to the WHO, around 15 to 20 percent of the population is neurodivergent. In abnormal psychology, neurodiversity is characterized by an individual with variation in basic brain functioning and cognition, for instance, in social situations, learning, etc. This book uses dialectical behavior therapy, which deals with individuals with intense reactions to emotions. It helps you cope with difficult emotions and makes your life easier. This DBT manual will rejuvenate your life by making you happier and less prone to anxiety and will help you take charge of your neurodiversity!

This book introduces the new and fascinating field of Clinical Neuroscience, which argues that the brain has the power to prevent and treat a variety of neurobiological disorders, from autism to attention deficit disorder. With ground-breaking neuroscience research presented in an accessible, easy-to-understand way The Brain Code teaches listeners how to get the most from their brains and how to access their peak cognitive function.

Concerns about memory and other thinking skills are common, particularly in middle age and beyond. Due to worries about declining brain health, some seek out dubious products or supplements purportedly designed to improve memory and other cognitive abilities. Fortunately, scientific research has uncovered a clear-cut set of evidence-based activities and lifestyle choices that are inexpensive or free and known to promote brain and cognitive functioning. John Randolph translates this science in an engaging and accessible way.

Do you ever feel like your stress levels are off the charts? You aren't alone. Every day it feels like there's something new to juggle or a fresh crisis to avert. And just keeping everything in the air requires an exhausting amount of attention and a dizzying amount of responsibilities. The more chaotic life becomes, the more we tend to forget what we truly value - from family and friends to mental and physical health. Fortunately, there are things you can do to stay grounded that won't eat away at your increasingly precious time.

In This Moment will show you how to find a sense of calm and serenity using a breakthrough, evidence-based program grounded in mindfulness and neuroscience. Imagine feeling stressed and being able to work through it by paying attention to your thoughts and feelings, moment by moment, no matter where you are or what you're doing. It's not as difficult as it sounds!

NLP is an effective behavioral program for personal transformation and business-related purposes. Training in NLP will enhance your charisma - both at a personal and professional level - and it will help you excel in persuasiveness and social influence. Despite all other attempts you may have made and other techniques that failed, you can be sure that NLP will work; the techniques have been tested over many years.

Three books in one! Title 1: Why do we have phobias? Why can they be so intense and irrational? Is there a difference between being afraid of something, and having a phobia of it? Are there any signs to indicate a phobia? What exactly is manic depression? What causes Tourette’s Syndrome? Title 2: Hallucinations are sensations that are perceived as real, when in reality, they are not. Learn about the myths and truths that surround bulimia. Title 3: Learn about aphasia, the amygdala, anorexia, the inner thought process, and testosterone.

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

Hallucinations - you are seeing and hearing things that aren't there, but did you know those aren't the only two kinds? Hallucinations can stem from any one of the five senses. You can smell something that isn't there, taste something you haven't eaten in months, or feel something that just isn't there. Learn even more about hallucinations, including natural treatments and ways to care for those who have them by listening to this book.

Persuasion, NLP, and How to Analyze People is the ultimate 3-book box set that is designed to teach you every aspect of psychological warfare, persuasion, manipulation, NLP, and other influence techniques. It will teach you how to analyze people using personality types and body languages and dark human psychology. Using these techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when applied, can help you control anyone around you or in your life.