Unit Economics

"Get it into your consciousness that you live in substance as a fish lives in water . . . Can the fish of the sea ever lack for water? Can you, having your being in the sea of God-substance, ever really lack for a sufficiency of creativity or ideas or money or opportunities in any time of need?"

A Founder’s Conversation with a Fractional CFO distills William McNarland’s 25 years in private equity and valuation into a founder-friendly series presented as direct Q&A. Each concise chapter opens with a single question he has fielded thousands of times from real founders, whether it is how to interpret unit economics, when to refresh a valuation, or what Investors expect in a data room, and then delivers a practical answer you can apply in minutes. The format lets busy leaders jump straight to the topic that keeps them up at night without wading through theory, while the cumulative ...

A Founder’s Conversation with a Fractional CFO distills William McNarland’s 25 years in private equity and valuation into a founder-friendly series presented as direct Q&A. Each concise chapter opens with a single question he has fielded thousands of times from real founders, whether it is how to interpret unit economics, when to refresh a valuation, or what investors expect in a data room, and then delivers a practical answer you can apply in minutes. The format let's busy leaders jump straight to the topic that keeps them up at night without wading through theory, while the cumulative...

Financial literacy is the difference between building a business and slowly losing one. Know Your Numbers gives founders the clarity to see what is really happening behind revenue, growth, and momentum. When you understand CAC, conversion, gross margin, churn, payback, runway, and cash burn, you stop guessing and start deciding like an owner. Inside, you will learn how to: • spot weak unit economics before they drain the business • judge pricing, discounts, and margin tradeoffs fast • find the leaks in your funnel before they cost you growth • make sharper calls on hiring, burn, and...