Popular Finance

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs.

The Third Wave makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of 21st-century democracy.

In March 1999, a Palm Beach matron and her socially ambitious husband invited the elite of the island for a dinner dance honoring Prince Edward. Among those dancing to the string orchestra that evening would be those accused of murder and spousal abuse, and others who would suffer fates both unseemly and unspeakable. Among the outer circle there would be murders, suicides, and fatal fires.

Exploring the sometimes hilarious, sometimes devastating impact of crowd behavior and trading trickery on the financial markets, this book brilliantly combines two all-time investment classics. Extraordinary Popular Delusions and Confusión de Confusiones take us from Tulipmania in 1634-when tulips actually traded at a higher price than gold - to the South Sea "bubble" of 1720, and beyond. Securities analyst and author Martin Fridson guides you on a quirky, entertaining, and intriguing journey back through time.

We are all weird about money. Whether you have a lot or a little, your feelings and beliefs about money have been shaped by a combination of silence (or even shame) around talking about money, personal experiences, family and societal expectations, and a whole big complex system rigged against many of us from the start. Begin with that baseline premise and it’s no surprise so many of us find it so difficult to save enough money, emotionally draining to deal with student loans, and nearly impossible to understand the esoteric world of investing.

Unlock the Future of Finance with The Complete Bitcoin Guide Are you ready to dive into the revolutionary world of Bitcoin and cryptocurrency? Whether you're a complete beginner or looking to deepen your understanding, The Complete Bitcoin Guide is your ultimate companion on the journey to financial empowerment. Why This Book? 🔍 Comprehensive Coverage: From the origins of Bitcoin to the latest developments in blockchain technology, this guide leaves no stone unturned. Understand the fundamentals, explore advanced concepts, and stay ahead in the rapidly evolving crypto landscape. 💡 ...

Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello.

The Girl at the Baggage Claim is a provocative and important study of the different ideas easterners and westerners have about the self and society and what this means for current debates in art, education, geopolitics, and business. Never have East and West come as close as they are today, yet we are still baffled by one another. Is our mantra "To thine own self be true"? Or do we believe we belong to something larger than ourselves - a family, a religion, a troop - that claims our first allegiance?

A razor-sharp thinker offers a new understanding of our post-truth world and explains the American instinct to believe in make-believe, from the Pilgrims to P. T. Barnum to Disneyland to zealots of every stripe...to Donald Trump. In this sweeping, eloquent history of America, Kurt Andersen demonstrates that what's happening in our country today - this strange, post-factual, "fake news" moment we're all living through - is not something entirely new, but rather the ultimate expression of our national character and path.

In October 2008, someone going by the name Satoshi Nakamoto posted a white paper outlining “a peer-to-peer electronic cash system” called Bitcoin to an arcane listserv populated by Cypherpunks. No one in the community had heard of Nakamoto, and just as people were starting to wonder who he was, he vanished. As the years passed, and the scope of Nakamoto’s achievement became clear, the truth of his identity grew into the greatest unsolved mystery of our time. The Mysterious Mr. Nakamoto traces Benjamin Wallace’s attempt to unmask the figure behind the currency and the world it wrought.

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and offer a blueprint for an entirely new way to solve problems. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain.

A different kind of politics for a new kind of society - beyond work, scarcity, and capitalism.

The defining, behind-the-scenes chronicle of one of the most extraordinary, beloved, and dominant pop cultural entities in America’s history - Marvel Comics - and the outsized personalities who made Marvel, including Martin Goodman, Stan Lee, and Jack Kirby.

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

When Freakonomics was initially published, the authors started a blog - and they've kept it up. The writing is more casual, more personal, even more outlandish than in their books.

What would the world look like if everybody had everything they wanted or needed? Trekonomics, the premier book in financial journalist Felix Salmon's imprint PiperText, approaches scarcity economics by coming at it backward - through thinking about a universe where scarcity does not exist. Delving deep into the details and intricacies of 24th-century society, Trekonomics explores post-scarcity and whether we, as humans, are equipped for it.

Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.

Assume nothing, question everything. This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that turned everyone's view of the world upside-down and became an international multi-million-copy-selling phenomenon.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.