New Product Development

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

New product launches are risky. But disciplined innovation practices lead to success rates well above industry benchmarks. Predictable Winners is a comprehensive handbook of best practices for improving the odds of success at every step of the innovation journey - from concept development through commercial launch and beyond. Product leaders, innovation teams, and senior executives will find practical insights to reduce product risk and improve R&D effectiveness and ROI, while delighting customers with a pipeline of compelling new products and services.

NEW YORK TIMES BESTSELLER From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to...

Are you ready to turn your passion into a powerful, profitable online business? Digital Products Business Manual is your essential guide to building, launching, and scaling a successful digital products empire. Whether you're a complete beginner or a seasoned entrepreneur, this comprehensive manual will demystify the world of digital goods, from ebooks and online courses to templates and printables.

You’ve got the idea. You crave freedom, flexibility, and fulfillment. But then reality hits - legal forms, business plans, taxes, operations. Where do you even start? Most businesses don’t fail because the idea is bad, but because the execution is flawed. Entrepreneurs get stuck in confusion, skip key steps, or burn out trying to do everything alone.

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

What if your product could do the selling for you? In this updated edition of Product-Led Growth, Wes Bush reveals how the fastest-growing companies today are winning by letting users experience value before they ever pay. Traditional sales-led strategies are breaking down as customer acquisition costs rise, attention shrinks, and buyers demand instant results. The companies pulling ahead are the ones that remove friction, collapse time-to-value, and turn their product into the primary driver of growth.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

Somewhere inside you is a book only you could write...Built from your specific experience, your specific failures, your specific expertise. he question was never whether that book should exist. It already does. The question is who profits from it. Traditional publishing keeps 85% of what your book earns and asks you to hand over your rights for years. Redirect Book Five shows you the other path: keep 70% of every sale, retain every right, and turn the same knowledge into a second income stream that pays three to ten times more than the book itself.

What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory! The technical part of the food industry has always been a mystery because most food scientists work directly for food companies and are not allowed to share proprietary methods or know-how.

With ecommerce booming and more shoppers turning to online platforms every year, there’s never been a better time to get started. This audiobook walks you through every step, helping you build a profitable venture from scratch — even if you’re on a tight budget.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

You have the dream, the vision, and the drive. Now you need a roadmap. Starting your own business can feel overwhelming. Legal paperwork, taxes, branding, marketing, operations—where do you begin? LLC Startup Blueprint is your straightforward guide for launching and growing a Limited Liability Company. Whether you want a side hustle or a full-time business, this audiobook walks you through every essential step.

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...

AI Can Now Create a Week's Worth of Content in 10 Minutes. So What Makes Yours Worth Reading? Every platform is flooding with AI-generated blog posts, YouTube scripts, newsletter editions, and social media captions. The content that used to take you hours to create? AI does it in seconds. And it's getting better every month. Here's what nobody in the creator economy wants to say out loud: competing on volume is a losing game. You will never out-produce AI. You will never publish faster, optimize more aggressively, or churn out more variations than a machine that doesn't sleep, doesn't burn ...

This audiobook is for the Truth-seekers and helps explain the mysteries of life. You and I, then, are not dealing with conditions, but with mental and spiritual law. We are dealing with the power of thought, the power of mind. Learn how to tap into the Universal Mind and let Infinite Spirit be your Guide. The Infinite Power is already flowing through you. Creative Mind will help you understand it so that you may live a happy, healthy and prosperous life.

Idea to Market: Your Ultimate Guide to Turning Ideas into Profitable Success Do you have a groundbreaking idea for a product or book but feel lost on where to start? "Idea to Market: Your Complete Guide to Launching Products and Books" by S H Safar is the expert roadmap you need to bring your vision to life—from concept to launch and beyond! Whether you're an entrepreneur, inventor, or aspiring author, this book provides a proven, step-by-step strategy filled with real-world examples, actionable insights, and marketing secrets to help you succeed in today's competitive landscape.What ...

Stop Practicing "Startup Theater." Start Operating. Most entrepreneurs start with a plan, a product, and a pile of assumptions. They spend months—and thousands of dollars—polishing a strategy for a market that hasn’t yet spoken. In the high-stakes world of new ventures, this is the most common path to failure. In Customer Zero, Michael Wells introduces a simple but rigorous sequencing discipline that reorders the entire entrepreneurial process. The Business Plan is Not the Beginning This isn't a book about "hacking" sales or "faking it 'til you make it." It is a roadmap for the most ...

Four questions drive innovation success. You'll find them in the Value Proposition Matrix. Like the corners of a foundation, starting with four fundamental questions will put your new venture on solid footing. The Value Proposition Matrix explains how to use these questions to sharpen any business idea - be it a new product, service, or model - and chart an efficient path forward. This simple innovation methodology has helped hundreds of entrepreneurs and students, and inspired some of the most respected organizations in the world, including Fortune 500 companies, major hospital systems, ...