Marketing Genius

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...

A comprehensive and practical guide to the stock market from a successful fund manager—filled with case studies, important background information, and all the tools you’ll need to become a stock market genius. Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent...

Construction Genius logically breaks down complex concepts into small components so any construction leader understands how to be more effective. Construction Genius covers topics as broad as how to structure a meeting so you reach an agreement on how to solve problems every time, to how to have tough conversations without ruining relationships, to how to build better teams that deliver profitable projects . . . and the one question that will save you $1 million, guaranteed.

The Wall Street Journal's award-winning business reporter unveils the bizarre and sinister story of how a math genius named Tom Hayes, a handful of outrageous confederates, and a deeply corrupt banking system ignited one of the greatest financial scandals in history. In 2006, an oddball group of...

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan forgrowing your audience.In this entertaining how-to guide, marketing...

In this "handbook for disruptors" (Eric Schmidt), The Geek Way reveals a new way to get big things done. It will change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation. What is...

With more than 30 years’ experience in strategic procurement, the author uses this to help consider ideas and practices that have influenced business buying behavior globally. The purpose is to help realize an even more positive procurement experience that is capable of instrumental change not just for the individual, but for the business, communities, and hundreds of thousands of lives.

The market is rigged. But not by banks. By the universe itself. Adrian Shaw has a secret. He cheats at reality. On paper, he’s a brilliant but unremarkable AI scientist, grinding away at an optimization startup. Off the books, he’s discovered something else entirely—a hidden "backdoor" in the universe that lets him nudge probability, rewrite outcomes, and quietly correct the parts of life that offend his sense of order. At first, it’s harmless. A job interview goes a little better than it should. A trader’s algorithm misfires in just the right direction. A friend survives a car ...

Want to write multi-million-dollar copy faster and easier than ever?Traditional copywriting can feel overwhelming, confusing, and frustrating. Creating winning ad copy often feels like a struggle. Copywriting is tough because no one taught you how to do it quickly and easily. It’s not your fault. All the other books and courses are wrong. They mistakenly obsess over how to write. But they neglect the most important thing… what to write. What you say matters more than how you say it. And figuring out what to say to make customers buy is hard… if you don’t know how. Your real problem ...

Are you curious about what drives people to buy? 'Please Buy This Book' unravels the intricate web of influence and persuasion that governs our purchasing decisions. This isn't just another marketing book—it's a deep dive into the psychology of why we buy and how you can leverage this knowledge to your advantage. - **Understand the Cognitive Triggers:** Learn about desire loops, emotional anchors, and the dopamine-driven pathways that compel us to make purchases. - **Discover What Buyers Really Want:** Uncover the unspoken desires for status, certainty, and transformation that drive ...

Create your next breakthrough Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational...

Are you ready to unravel the secrets that will navigate your leather brand through the dynamic waves of today's marketplace? Delve into "Leather Marketing Genius," the ultimate digital guide that transforms the craft of marketing leather goods into a refined art form. This comprehensive eBook doesn't just skim the surface; it offers a deep dive into proven strategies and innovative tactics tailored to elevate a niche marked by heritage and prestige. Embark on a journey that begins with the quintessence of leather branding. Discover the power of genuine storytelling and the creation of a ...

There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, and a set of principles to guide the way forward.

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.

Are you feeling bogged down with the day-to-day activities in your business? Businesses fail and become miserable enterprises when business owners start losing clarity, focus and direction - when the business owner gets bogged down with the day-to-day activities - and working ON the business instead of IN the business becomes a ‘should’ instead of a MUST. Like a too-cluttered closet, the business can become overwhelming - presenting multiple options but none that leap out as a clear choice. What typically happens at that point is either the business owner sits on the fence and takes no ...

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

The Teacher Side Hustle Email Newsletter Marketing Blueprint Book One in The Teacher Side Hustle Series Let’s be honest—teaching doesn’t exactly fund your dream life. (Unless your dream is surviving on caffeine and dry-erase fumes.) If you’re a teacher with a side hustle and a glimmer of hope that your talent might actually make you money, you’re in the right place. This is not another boring marketing book filled with jargon, fluff, or acronyms that make you feel like you missed a meeting. This is a smart, sarcastic, and occasionally cynical guide to building an email newsletter ...

The guidelines, strategies, and tips included here will teach you how to not just get into the market, but to work it just like a pro. If you’ve long been curious about the wealth that can be gained from investing in stocks, this audiobook opens the door and gives you an inside view of how to work the market to your advantage.

Selling a home isn’t what it used to be. New rules, shifting market trends, and evolving buyer expectations make the process more complex than ever. Whether you’re selling on your own or working with a REALTOR®, you need a smart, strategic approach to get the best results. In Home Seller Genius – Selling Your Home FAST, at TOP Dollar!, real estate expert Frances Flynn Thorsen shares proven techniques to help you price your home competitively, market it effectively, and negotiate with confidence. You’ll learn how to attract serious buyers, handle multiple offers, and avoid costly ...