Learn Advertising

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

Finbar Dolan is lost and lonely. Except he doesn’t know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he’s a bit of a mess and closing in on 40. He’s recently called off a wedding. Now, a few days before Christmas, he’s forced to cancel a long-postponed vacation in order to write, produce, and edit a Superbowl commercial for his diaper account in record time. Fortunately, it gets worse....

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

America is suffering from an information glut. Most Americans are no longer clear about what news is worth remembering or how any of it connects to anything else. Thus, Americans are rapidly becoming the least knowledgeable people in the industrial world. Author and academic Neil Postman and television journalist Steve Powers tell you how to become a discerning viewer.

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

Do you need traffic to your website or online product? It might surprise you, but did you know there are only 9 unique types of Internet Traffic? Five types are free and four types are paid. The 9 Mountain framework will simplify and organize how you approach getting traffic. it’s no secret e-commerce is a proven way to generate income, build a strong business, and a comfortable retirement. But without the ability to generate lots of your own traffic, you are at the mercy of Amazon, eBay or other larger marketplaces. That’s why for the first time ever, I’m sharing our 9 Mountains of ...

Looking to Launch Your Own Business and Thrive in the Entrepreneurial World? Look no further! "The Definitive Guide to Starting a Small Business" is your roadmap to entrepreneurial success. This comprehensive guide is more than just a manual – it's your personalized mentor, guiding you through every step of the small business journey. What Sets This Book Apart From Other Small Business Books? This book goes beyond the basics. In Chapter 7, discover exclusive bonus content that unveils 100 unique small business ideas, each presented with a detailed exploration of pros and cons. From the ...

For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEOs, and corporate consultants who all had the same problem: They needed to differentiate themselves and position themselves as experts - fast. They had high-value skills and provided life-changing results, but struggled to get their message out and felt like they weren't living up to their potential.

Second Edition Just Updated! Released March 2025 with the latest information to keep you up to date. Are you exhausted from the daily grind of your 9-5 job, answering to someone else, waking up before sunrise, and having little control over your own schedule? If so, this book is your gateway to freedom. Affiliate marketing with paid ads is a proven, legitimate, and highly profitable method to make money online—no gimmicks, no MLMs, just results. Imagine leveraging powerful advertising platforms like Facebook Ads, TikTok Ads, Google Ads, and premium news websites to send highly-targeted ...

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process. Now, there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

Facebook is the new advertising platform of the digital age that is dominating the advertising industry. With over two billion users onboard, Facebook allows you scale to your specific target in a way no other forms of media can do. Unfortunately, Facebook ads can be categorized as the rocket science of the digital marketing industry. To create effective and cost-efficient ads is a very tedious and convoluted process.

In this insightful and practical guide, Rebecca Parcker skips the fluff and hands you the complete playbook to building a personal brand that will help you succeed as a social media influencer and help you chart your way to success in the age of social media.

Are you unsure of how to get started with Instagram? Do you want to become more visible, grow your following and drive engagement? Do you want to increase in-store or online sales? Having an effective Instagram marketing strategy will help you to achieve this.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.