India Marketing

India is a vast country with a rapidly expanding middle class that is eager to acquire Western conveniences in a culture that has never known such luxuries before. But with great opportunity comes great challenge: significant cultural differences and a number of other hurdles combine to create a unique and demanding business landscape for Western companies and individuals to overcome.

"Day Trading for a Living" is a book specifically written for beginner and intermediate traders. It is a valuable read for those who want to engage in intraday trading in the Indian Stock Market. The book covers twenty-three back-tested intraday trading strategies, explained with real market charts. The strategies are presented in such a clear manner that even a novice can start trading intraday and potentially earn a living. Reading this book is like taking your first step towards mastering technical analysis for successful intraday trading. The strategies discussed include technical ...

What began as a throwaway acronym on Wall Street is now a global force challenging the foundations of Western dominance. BRICS: The Rising Bloc Redefining Global Power is a searing, unsentimental look at how five wildly different nations—Brazil, Russia, India, China, and South Africa—are leveraging economic scale, geopolitical friction, and institutional fatigue to rewrite the rules of the global order. This is not a motivational fable. It’s a forensic breakdown of a power shift in progress. Across 30 methodical chapters, this book tracks the BRICS journey from speculative concept to ...

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

NIFTY options are the most traded contracts in India stock market. There are infinite theories and strategies to make money from option trading. Unfortunately, most of them do not work. Why get into complications when a simple approach works? Traders' goal is to earn profits, not to get a Ph.D. degree in trading. This book describes in plain and simple terms how one can make money by trading NIFTY options without being burdened with too much analysis. This simple method carries out the task -- making profits with almost no input from the trader. Hence the name -- Art Of Doing Nothing. Why ...

This book will help investors understand where and how to invest their money in good stocks by using 11 Secrets. Usually, people pick up stocks based on tips without knowing or thinking whether it is good to invest in such scripts. These are the 11 Principals based on the Fundamentals, Valuations, and Technicals blended, which one can immediately apply using free tools. It will hardly take 2 hours to learn and will be helpful throughout life. Grab the Book!!! It is hazardous to select the stocks without knowing their background, history, trend, sectors and government policy. If there is any...

"The Bhagavad Gita of Option Trading: Trading Options with Purpose" is a comprehensive guide to option trading, covering the basics of option trading, option chain analysis, identifying market trend using FII, DII, & Pro trader data, and several important trading strategies for each market scenario. The book also covers adjustment methods for every strategy, putting a focus on the significance of risk management and data analysis in making wise trading choices. This book is a crucial tool for anybody interested in option trading, from novice traders to seasoned investors. All the option ...

Discover the secrets of successful option trading with "Option Chain Analysis: The CT Scan of Derivative Market." Perfect for both beginners and intermediate traders, this comprehensive guide takes you through the intricacies of analyzing option chains and implementing winning strategies. Learn how to interpret key indicators such as open interest (OI) and volume, and understand their significance in market analysis. Explore real-world option chain data to identify short-term market trends and gain insights into the activities of institutional traders like FIIs, DIIs, and PROs. With ...

This book is brought up in accordance with the subject of SENSEX. In this book, the subject matter is expressed in clear way so that each and every reader can understand the subject easily. In the book, I clearly discussed about the Basic concepts of stock markets, Role of stock market, Introduction to Sensex, Computation methodology of Sensex, Calculation of Sensex. I believe that with the help of this book, every reader gets the scope of knowledge which helps them in getting the understanding of SENSEX. I wish that this book will win the heart of every user. The main features of the book ...

Do you want to learn from the mistakes of others? Do you want to live a financial independent life? This book is for all the person who wants to live a financially independent life. In this book, there are 31 major financial mistakes included. If any person learns about the errors that people consciously or unconsciously make, then the journey toward financial independence would be easy. Grab the Book!!! There are significant five aspects of finance where people make mistakes. The five considerable aspects are borrowings, investment, insurance, savings and spending. These mistakes one ...

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

Born in a middle-class trading family, Kishore Biyani started his career selling stonewashed fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani's objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli.

Digital Marketing & Data Protection: How to Comply with GDPR, DPDPA, and Global Privacy Laws One mistake in handling customer data can cost your business millions—or your reputation. Did you know that over 70% of consumers say they would stop buying from a company that misuses their data? In today’s privacy-first world, data protection is not just a legal necessity—it’s a marketing advantage. The Author Lawyer Alex Peter (LL.B, LL.M, MBA, Dip. International Data Protection and Privacy Laws) simplifies the legal compliance, so you can do the marketing confidently and legally. Inside ...

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

In Open House, Piyush Pandey takes listeners on a journey into his mind—his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?

In 1947, India was partitioned, and Pakistan was formed on the basis of religion. The Hindu Sindhis, rendered homeless by this act, scattered and settled in different places where they established themselves as an enterprising and hardworking people and became financially successful in a surprisingly short period. Behind this façade, the history of this ethnic community was obscured and has only recently begun to be investigated, and many fascinating facts have emerged. Murli Melwani was a professor of English Literature until circumstances led him to become a businessman in middle age. In...