India Marketing

A Financial Times Most Anticipated Book of 2025 A sweeping, dramatic history of capitalism as seen through the eyes of its fiercest critics. At a time when artificial intelligence, climate change, and inequality are raising fundamental questions about the economic system, Capitalism and Its...

"Day Trading for a Living" is a book specifically written for beginner and intermediate traders. It is a valuable read for those who want to engage in intraday trading in the Indian Stock Market. The book covers twenty-three back-tested intraday trading strategies, explained with real market charts. The strategies are presented in such a clear manner that even a novice can start trading intraday and potentially earn a living. Reading this book is like taking your first step towards mastering technical analysis for successful intraday trading. The strategies discussed include technical ...

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

A history of how corporate innovation has shaped society, from ancient Rome to Silicon Valley Americans have long been skeptical of corporations, and that skepticism has only grown more intense in recent years. Meanwhile, corporations continue to amass wealth and power at...

Shortlisted for the Financial Times/McKinsey Business Book of the Year Award From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization. Raghuram Rajan, distinguished University of Chicago professor...

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

This book is an attempt to equip kids and young adults with the f­inancial knowledge needed to make intelligent investment and business decisions, so that when they are ready to take the leap, they can hit the ground running. Written for young readers, Start Early, Finish Rich will help them...

A colorful and revealing portrait of the rise of India’s new billionaire class in a radically unequal society India is the world’s largest democracy, with more than one billion people and an economy expanding faster than China’s. But the rewards of this growth have been far from evenly...

Born in a middle-class trading family, Kishore Biyani started his career selling stonewashed fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani's objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli.

One of Amazon's Best Romances of the Month! For fans of "You’ve Got Mail," a young woman juggles pursuing her dream job in radio while helping her family compete with the new halal restaurant across the street, in this sparkling new rom-com by the author of Ayesha at Last. Sales are slow at...

Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market. By now, you probably know that India has the second-fastest growing economy in the world...

Do you want to learn from the mistakes of others? Do you want to live a financial independent life? This book is for all the person who wants to live a financially independent life. In this book, there are 31 major financial mistakes included. If any person learns about the errors that people consciously or unconsciously make, then the journey toward financial independence would be easy. Grab the Book!!! There are significant five aspects of finance where people make mistakes. The five considerable aspects are borrowings, investment, insurance, savings and spending. These mistakes one ...

This book will help investors understand where and how to invest their money in good stocks by using 11 Secrets. Usually, people pick up stocks based on tips without knowing or thinking whether it is good to invest in such scripts. These are the 11 Principals based on the Fundamentals, Valuations, and Technicals blended, which one can immediately apply using free tools. It will hardly take 2 hours to learn and will be helpful throughout life. Grab the Book!!! It is hazardous to select the stocks without knowing their background, history, trend, sectors and government policy. If there is any...

NIFTY options are the most traded contracts in India stock market. There are infinite theories and strategies to make money from option trading. Unfortunately, most of them do not work. Why get into complications when a simple approach works? Traders' goal is to earn profits, not to get a Ph.D. degree in trading. This book describes in plain and simple terms how one can make money by trading NIFTY options without being burdened with too much analysis. This simple method carries out the task -- making profits with almost no input from the trader. Hence the name -- Art Of Doing Nothing. Why ...

This book is brought up in accordance with the subject of SENSEX. In this book, the subject matter is expressed in clear way so that each and every reader can understand the subject easily. In the book, I clearly discussed about the Basic concepts of stock markets, Role of stock market, Introduction to Sensex, Computation methodology of Sensex, Calculation of Sensex. I believe that with the help of this book, every reader gets the scope of knowledge which helps them in getting the understanding of SENSEX. I wish that this book will win the heart of every user. The main features of the book ...

Discover the secrets of successful option trading with "Option Chain Analysis: The CT Scan of Derivative Market." Perfect for both beginners and intermediate traders, this comprehensive guide takes you through the intricacies of analyzing option chains and implementing winning strategies. Learn how to interpret key indicators such as open interest (OI) and volume, and understand their significance in market analysis. Explore real-world option chain data to identify short-term market trends and gain insights into the activities of institutional traders like FIIs, DIIs, and PROs. With ...

There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; after all, it offers high-end...

"The Bhagavad Gita of Option Trading: Trading Options with Purpose" is a comprehensive guide to option trading, covering the basics of option trading, option chain analysis, identifying market trend using FII, DII, & Pro trader data, and several important trading strategies for each market scenario. The book also covers adjustment methods for every strategy, putting a focus on the significance of risk management and data analysis in making wise trading choices. This book is a crucial tool for anybody interested in option trading, from novice traders to seasoned investors. All the option ...

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital...

Digital Marketing & Data Protection: How to Comply with GDPR, DPDPA, and Global Privacy Laws One mistake in handling customer data can cost your business millions—or your reputation. Did you know that over 70% of consumers say they would stop buying from a company that misuses their data? In today’s privacy-first world, data protection is not just a legal necessity—it’s a marketing advantage. The Author Lawyer Alex Peter (LL.B, LL.M, MBA, Dip. International Data Protection and Privacy Laws) simplifies the legal compliance, so you can do the marketing confidently and legally. Inside ...