India Marketing

"The Bhagavad Gita of Option Trading: Trading Options with Purpose" is a comprehensive guide to option trading, covering the basics of option trading, option chain analysis, identifying market trend using FII, DII, & Pro trader data, and several important trading strategies for each market scenario. The book also covers adjustment methods for every strategy, putting a focus on the significance of risk management and data analysis in making wise trading choices. This book is a crucial tool for anybody interested in option trading, from novice traders to seasoned investors. All the option ...

"Day Trading for a Living" is a book specifically written for beginner and intermediate traders. It is a valuable read for those who want to engage in intraday trading in the Indian Stock Market. The book covers twenty-three back-tested intraday trading strategies, explained with real market charts. The strategies are presented in such a clear manner that even a novice can start trading intraday and potentially earn a living. Reading this book is like taking your first step towards mastering technical analysis for successful intraday trading. The strategies discussed include technical ...

Discover the secrets of successful option trading with "Option Chain Analysis: The CT Scan of Derivative Market." Perfect for both beginners and intermediate traders, this comprehensive guide takes you through the intricacies of analyzing option chains and implementing winning strategies. Learn how to interpret key indicators such as open interest (OI) and volume, and understand their significance in market analysis. Explore real-world option chain data to identify short-term market trends and gain insights into the activities of institutional traders like FIIs, DIIs, and PROs. With ...

NIFTY options are the most traded contracts in India stock market. There are infinite theories and strategies to make money from option trading. Unfortunately, most of them do not work. Why get into complications when a simple approach works? Traders' goal is to earn profits, not to get a Ph.D. degree in trading. This book describes in plain and simple terms how one can make money by trading NIFTY options without being burdened with too much analysis. This simple method carries out the task -- making profits with almost no input from the trader. Hence the name -- Art Of Doing Nothing. Why ...

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Born in a middle-class trading family, Kishore Biyani started his career selling stonewashed fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani's objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli.

In 1947, India was partitioned, and Pakistan was formed on the basis of religion. The Hindu Sindhis, rendered homeless by this act, scattered and settled in different places where they established themselves as an enterprising and hardworking people and became financially successful in a surprisingly short period. Behind this façade, the history of this ethnic community was obscured and has only recently begun to be investigated, and many fascinating facts have emerged. Murli Melwani was a professor of English Literature until circumstances led him to become a businessman in middle age. In...

India is a vast country with a rapidly expanding middle class that is eager to acquire Western conveniences in a culture that has never known such luxuries before. But with great opportunity comes great challenge: significant cultural differences and a number of other hurdles combine to create a unique and demanding business landscape for Western companies and individuals to overcome.

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

In Open House, Piyush Pandey takes listeners on a journey into his mind—his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?