Food Marketing

Get ready to know all there is to know about starting your own food truck business, and more importantly, keeping it successful! You do not just want your food truck to be successful; you want it to expand and grow into a fully developed business empire. This audiobook aims to support those goals by providing the knowledge and tools you need to achieve lasting success.

Have you ever walked into a fast food restaurant planning to grab something small and left with a super-sized meal, dessert, and maybe even a toy? It’s not just you—and it’s not just coincidence. Fast food chains are experts at subtly influencing your decisions. They use colour, smell, sound, urgency, and emotional cues to encourage you to spend more, eat more, and keep coming back. These techniques aren’t random—they’re carefully crafted psychological strategies designed to benefit the company far more than the consumer.

Fast Food Nation - the groundbreaking work of investigation and cultural history that has changed the way America thinks about the way it eats - and spent nearly four months on the New York Times bestseller list - now available on cassette! Are we what we eat? To a degree both engrossing and...

Are you thinking about opening a restaurant, bar or nightclub? This is a complex business with a big learning curve. You can either learn by trial and error spending hundreds of thousands of dollars or you can lean from those that have already done it successfully. Chris Seferyn has survived and thrived for 20+ years in the hospitality business. He has literally seen it all when it comes to serving people food and beverages. This book is the distillation of everything he has learned by making all the mistakes that you would make. How do you pick a concept? How do you choose a location? How ...

Starting a new business is a struggle. Especially if you are starting a Restaurant, Coffee Shop, Café, Tea Rooms, Pub, Wine Bar or other Food and Drink Outlet. Most people that start hospitality businesses are pretty good at the food and drink side of things. But most new hospitality businesses fail within a few months of opening. Just because you are a food and drink expert doesn’t mean you have high-level marketing skills. That’s why I wrote this book. I wanted to give you a better understanding of how to market a restaurant, coffee shop, café, tea rooms, pub, wine bar and other ...

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

Most food founders fail at manufacturing. Not because their product is bad, but because the manufacturing world plays by rules nobody tells them about. The second edition of Separating the Con Man from the Co-Man shows you those rules before they drain your bank account, break your supply chain, or sink your company. This fully updated edition reflects the new reality of food manufacturing after COVID: selective co-mans, fragile supply chains, stricter regulations, and a level of operational complexity that blindsides unprepared brands. If you are thinking about outsourcing production, this...

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all. Does food with a brand name really taste better? Do you hate brussels sprouts because your...

Ever wondered what your favorite taco stand can teach you about marketing? It's more than just making great salsa. "Marketing Lessons from Food: Understanding Neolocalism and Its Business Implications" shows how focusing on local culture can make your business a community favorite. By embracing local flavors, you can create unique and memorable customer experiences.

SUGAR - a carbohydrate or toxic chemical; an excuse for obesity or the cause; much maligned or a natural ingredient? If nothing else, sugar triggers controversy, blame and myths on a global scale…and everyone seems to have an opinion, informed or otherwise. The Internet and the media are alight with articles citing added sugar as the leading cause of every disease and social ill from cancer to juvenile delinquency. How can this be true when per capita sugar consumption has been falling for the past forty years in most developed countries and has only increased slightly in the US? It is ...

An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and...

One fateful day in 1996, after discovering that five freight cars' worth of glittering corn have reaped a tiny profit of $18.16, young Forrest Pritchard vows to save his family's farm. What ensues-through hilarious encounters with all manner of livestock and colorful local characters-is a crash course in sustainable agriculture. Pritchard's biggest ally is his renegade father, who initially questions his son's career choice and rejects organic foods for sugary mainstream fare.

At more than a billion dollars, the mobile-food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile-food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile-food business.

Men are under daily attack from the preservatives in processed food, the emasculating chemicals found in public tap water, and the female growth hormones in meats, all of which are causing an increase in erectile dysfunction. With the average 25 year-old-male only having half the sperm count he should have, our virility is literally being eroded everyday by the supermarkets and fast food chains in the name of profit.

Looking to start your own personal chef business, but not sure where to begin? Look no further than "The Home Chef" – the new eBook that will guide you every step of the way to becoming a successful home-based personal chef. In this comprehensive guide, you will learn the skills and qualifications you'll need, as well as how to find your niche in the market as a personal chef. You'll get advice on setting up your home-based kitchen and sourcing quality ingredients from suppliers. Plus, you'll find out how to price your services, promote your business and build a solid client base. This ...

NEW YORK TIMES BESTSELLER From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health...

Discover the vibrant grocery shopping scene in Portugal, where local flavors and international products meet in a diverse array of supermarkets and specialty stores. From budget-friendly chains to artisanal markets, this guide highlights the importance of choosing local ingredients and offers insights into navigating the unique challenges and delights of shopping in this beautiful country. Embrace the rich culinary heritage of Portugal while fostering sustainability in your pantry.

Lost in a French supermarket? You’re not alone. Imagine stepping into a Parisian grocery store for the first time: you came for a simple baguette, but now you’re surrounded by mysterious cheeses, endless rows of yogurt, bottles of wine you can’t pronounce, and sausages that look like they belong in a museum. Supermarket Survival France is your ultimate guide to shopping like a local. Written for American travelers, expats, and food lovers, this book turns confusion into confidence. With humor, cultural insight, and practical tips, you’ll learn how to: ✅ Decode the dairy aisle and ...

One of America's most well-known and bestselling gardening writers shares her reflections and advice on finding joy in the garden In A Life in the Garden, horticultural icon Barbara Damrosch imparts a lifetime of wisdom on growing food for herself and her family. In writing that's accessible...

From world-renowned scientist Jane Goodall, as seen in the National Geographic documentary Jane, comes a fascinating examination of the critical role that trees and plants play in our world. Seeds of Hope takes us from Goodall's home in England to her home-away-from-home in Africa, deep inside...