Category Strategy

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Syntropy is an AI marketing and business strategy playbook for B2B and SaaS leaders who want to use artificial intelligence without drowning in noise. It shows how to align teams, sharpen go-to-market strategy, and build marketing systems that create clarity instead of chaos. AI promised efficiency. Instead, it delivered noise. Campaigns multiplied, digital marketing channels overflowed, and decisions slowed under an avalanche of synthetic data. The future doesn’t need more content—it needs clearer signal. Syntropy: How Humans Create Value in the Age of AI Entropy is your guide to ...

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

From best-selling author Dr. Benjamin Hardy and entrepreneur Blake Erickson comes the revolutionary framework for becoming the Power Law in your industry by thinking differently, not competing harder. Most businesses try to grow by doing more, and that’s precisely why they fail. No amount of...

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

The 2026-27 season opens September 29 and runs 84 games for the first time in league history. Every projection you carried over from last year is two games short. This is the book that starts from scratch. 850 PLAYERS RANKED. NOT 200. The Top 250 board in six tiers, then a deep pool running all the way to rank 850 — because leagues get deeper every year and the guide that stops at 200 stops right where your draft gets hard. SKATERS AND GOALIES ON ONE SCALE The genuine problem in fantasy hockey is that you are asked to compare a winger to a goaltender. Two positions sharing almost no ...

Superstorms, hurricanes, typhoons, and spiraling freak weather: the fallout of global warming is a real-life natural thriller, as captured in Porter Fox’s urgent and stunning story of chasing the world’s most devastating storms. Here is the story of the largest storms on earth and how those...

In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history. As Helena bears down on Bermuda, Donovan Nash, along with other members of the scientific research organization Eco-Watch, are called to fly in and extract key government people who have been studying Helena. For Donovan Nash, the routine mission turns deadly when an attempt is made on the life of the lead scientist.

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

A 2023 Lambda Literary Award Finalist in Nonfiction An Electric Literature “Most Anticipated LGBTQ+ Book of 2022” Selection A love letter to the legendary Black and Latinx LGBTQ underground subculture, uncovering its abundant legacy and influence in popular culture. What is Ballroom? Not a...

Category Five is a new supernatural YA thriller from Ann Dávila Cardinal, set against the backdrop of a post-hurricane Puerto Rico. After the hurricane, some see destruction and some smell blood. The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto...