Behavioral Insights

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

The killer left no fingerprints. No witnesses. No motive. But behavior always leaves a trail. Step inside the minds of criminals, and the experts trained to catch them. In this gripping collection of true crime stories where psychology becomes the ultimate investigative tool. True Crime & Human Psychology delves into real unsolved cases, chilling cold cases, and breakthrough moments where criminal profilers uncovered what others had missed. From serial offenders to outliers, cult leaders to mission-driven killers, each chapter reveals how behavioral science, victimology, and human intuition...

The Ten Commandments of Self-Confidence is different from every guide, workbook, or program on confidence you’ve tried before. It brings together two sources of wisdom, side by side for the first time. There’s the wisdom of crowds - millions of conversations that reveal the same struggles playing out in different lives: the hesitation before speaking up, the nagging voice of doubt, the fear of not being enough. And there’s the wisdom of practice - decades of one-to-one work where those same struggles have been faced head-on and, step by step, overcome. Out of that comes ten simple ...

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.

Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...

Understanding and Supporting Kids with ADHD & Behavioral Wonders is a compassionate, clear, and practical guide for anyone raising, teaching, or caring for children who experience the world a little differently. Whether you're a parent navigating daily routines with an endlessly energetic child, a teacher seeking new strategies to reach your students, or a caregiver trying to better understand the behaviours you see, this book offers insight, encouragement, and real-world tools to help.

Discover the groundbreaking audiobook that combines cutting-edge neuroscience with practical relationship wisdom. Whether you're struggling with overthinking, trust issues, or attachment anxiety, this comprehensive guide offers a science-backed system for lasting change.

Insight leads to success. The more you can rely on insight rather an analytical process, the better. Using an analytical process can be helpful and has its place at times, but studies have shown that an answer to a problem derived from using insight is 16 percent more likely to be correct than when using a longer, analytical process. So, get this guide and gain insight today!

Ever wonder why some relationships thrive effortlessly while others fall apart despite your best efforts? What if your birth date and name held the secret code to relationship harmony, compatibility, and lasting emotional connection? Curious how to strengthen love, family, or business bonds by simply understanding numbers? Relationships shape every corner of our lives—whether it’s love, family, friendships, or business partnerships. But have you ever felt misunderstood in a relationship, or repeated similar emotional patterns with different people? The truth is: relationships are not ...

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell. If, as a skilled marketer, you had this information, could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.

In a world brimming with untapped potential, Unveiling the Power Within You serves as your guide to unlocking the incredible capabilities that lie dormant within. This transformative book delves into the intricate interplay between psychology and personal growth, offering a roadmap to harnessing your inner strength and achieving unprecedented success.