Behavioral Insights

The Ten Commandments of Self-Confidence is different from every guide, workbook, or program on confidence you’ve tried before. It brings together two sources of wisdom, side by side for the first time. There’s the wisdom of crowds - millions of conversations that reveal the same struggles playing out in different lives: the hesitation before speaking up, the nagging voice of doubt, the fear of not being enough. And there’s the wisdom of practice - decades of one-to-one work where those same struggles have been faced head-on and, step by step, overcome. Out of that comes ten simple ...

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

This program includes a preface read by the authors. Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two...

In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality. As a leading expert on creativity, Tina Seelig has continually explored what we can each do to...

In business, the right behaviours matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most...

Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand...

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

If you’ve ever struggled with depression or know someone who has, take heart: mindfulness practice is a simple, powerful way to naturally break depression’s self-perpetuating cycle. With The Mindful Way Through Depression, four leading researchers present insightful lessons drawn from both...

A Practical Guide to Writing Measurable, Ethical, and Defensible Treatment Plans Treatment planning is one of the most challenging and most misunderstood skills for emerging therapists. Graduate programs often teach what a treatment plan is, but far less attention is given to how to write plans that are clinically sound, client-centered, measurable, and defensible in real-world practice. Treatment Planning for Emerging Therapists bridges that gap. Written specifically for counseling students, interns, and newly licensed professionals, this book provides a clear, step-by-step framework for ...

In "Health Psychology: Integrating Mind, Body, and Wellness," Ali Muattar presents a comprehensive exploration of the interconnections between psychological factors and physical health. This third edition offers updated research, practical strategies, and real-life examples that illuminate the role of psychology in promoting holistic well-being. Ali delves into the fundamental principles of health psychology, offering readers a deep understanding of how thoughts, emotions, and behaviors influence health outcomes. Through evidence-based interventions and integrative approaches, he ...

In "Child Psychology: Nurturing Healthy Development and Well-being in Children," Ali Muattar provides a comprehensive guide to the principles, practices, and applications of child psychology. This third edition offers updated research, practical insights, and real-world examples that empower parents, educators, and caregivers to support children's healthy development and well-being. Ali delves into the complex nature of childhood, offering readers a deep understanding of how psychological factors shape children's cognitive, emotional, and social development. Through evidence-based ...

The killer left no fingerprints. No witnesses. No motive. But behavior always leaves a trail. Step inside the minds of criminals, and the experts trained to catch them. In this gripping collection of true crime stories where psychology becomes the ultimate investigative tool. True Crime & Human Psychology delves into real unsolved cases, chilling cold cases, and breakthrough moments where criminal profilers uncovered what others had missed. From serial offenders to outliers, cult leaders to mission-driven killers, each chapter reveals how behavioral science, victimology, and human intuition...

What if the next stage of your growth didn’t require doing more but deciding better? Getting Everything You Can Out of What Comes Next is the strategic evolution of the classic Getting Everything You Can Out of All You’ve Got,, originally authored by Jay Abraham, shifting the focus from maximizing what you have to multiplying what comes next. Most businesses try to grow by doing more: More marketing More optimization More effort But the companies that outperform everyone else don’t win by doing more. They win by making a small number of strategic decisions that multiply everything ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Use GLP-1s to their full capability to rewire your habits, shift mindsets and keep the weight off for good. The Weight Loss Prescription is the essential step-by-step guide on how to change your relationship with food whilst taking advantage of GLP-1 medications. Dr Max Pemberton and Dr Courtney...

Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...

When planning for the future we often ask, “What will the economy be doing this time next year?” Or, “What will be different ten years from now?” But forecasting is hard. The important events that will shape the future are inherently unpredictable. Instead, we should be asking a...

In "Developmental Psychology: Nurturing Growth and Understanding Behavior," Ali Muattar offers a comprehensive exploration of the various stages of human development, from infancy to adulthood. This third edition presents updated research, practical applications, and insightful theories that highlight the mysteries of psychological growth. Ali looks into the foundational theories of developmental psychology, providing readers with a deep understanding of how individuals evolve physically, cognitively, and emotionally over time. Through engaging narratives and real-life examples, he ...

Understanding and Supporting Kids with ADHD & Behavioral Wonders is a compassionate, clear, and practical guide for anyone raising, teaching, or caring for children who experience the world a little differently. Whether you're a parent navigating daily routines with an endlessly energetic child, a teacher seeking new strategies to reach your students, or a caregiver trying to better understand the behaviours you see, this book offers insight, encouragement, and real-world tools to help.

Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journal advice column, “Ask Ariely”. Behavioral economist Dan Ariely revolutionized the...