Mostrando títulos en Aspectos Comerciales

For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song.

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.

During the 1970s and '80s the music business was dominated by a few major labels and artists such as Michael Jackson, Bruce Springsteen, the Rolling Stones, Barbra Streisand and James Taylor. They were all under contract to CBS Records, making it the most successful label of the era. And, as the company's president, Walter Yetnikoff was the ruling monarch. He was also the most flamboyant, volatile, and controversial personality to emerge from an industry and era defined by sex, drugs, and debauchery.

The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists.

In addition to founding Twisted Sister, a world-famous heavy metal band that has sold more than 20 million records worldwide, Jay Jay French is one of the top entrepreneurs in entertainment. After taking over as manager in the 70s, French developed Twisted Sister into the most heavily licensed heavy metal band in history.

Bobby Bones is the youngest inductee ever into the National Radio Hall of Fame, alongside legends Dick Clark, Larry King, and Howard Stern. As "the most powerful man in country music" (Forbes), he has reached the peak of his profession and achieved his childhood dreams. Each weekday morning, more than five million fans tune in to his radio show. But as Bobby reveals, a lot of what made him able to achieve his goals were mistakes, awkward moments, and embarrassing situations.

J.R. McKee’s 10 Artist Commandments contains the 10 jewels that are guaranteed to propel your artistic career forward, no matter your medium. If you are an artist that is ready to do the business of selling your art, this book is a timeless resource that provides the 10 necessary tools required to build an artist’s career far beyond the Instagram and TikTok era and any era that follows. In this audiobook, you will hear for yourself the answer to every artist’s burning question: What does it take? Ten Artist Commandments is your answer.

Steve Jobs tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry blocked it time and again. Yet, on a summer's eve in 2011, the whiz-kid CEO of a Swedish start-up celebrated his company's US launch. In the midst of the Apple-Android tech war and a music-label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shock waves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with its "free-mium" platform.

Get ready to build, launch, and grow a successful record label.

Chris Greenwood is the man behind Manafest: the globally successful rock and rap musician who’s sold millions of singles and albums world-wide. With over 20 years experience in the industry, both as a signed artist and an independent musician, Chris shares his incredible experience as a song writer and hit-maker in this audiobook.

Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.

Michael Jackson, Inc. reveals the incredible rise, fall, and rise again of Michael Jackson's fortune - driven by the unmatched perfectionism of the King of Pop. Forbes senior editor Zack O'Malley Greenburg uncovers never-before-told stories from interviews with more than 100 people, including music industry veterans Berry Gordy, John Branca, and Walter Yetnikoff; artists 50 Cent, Sheryl Crow, and Jon Bon Jovi; and members of the Jackson family.

Musical Truth Volume 3 completes club and radio DJ-turned author/ researcher Mark Devlin’s trilogy of books, exposing the real nature of the corporate music industry and those that populate it.

Run Your Music Business is the second book in the Music Law Series written by experienced entertainment lawyer Audrey K. Chisholm, whose clients have been featured on MTV, American Idol, and VH1. Run Your Music Business picks up where her first book, Start Your Music Business, left off.

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

In his first book Tracks That Sync, award-winning composer Graham Barton shows you how to unlock an unfair advantage in music licensing with 10 simple principles. Combining creativity, advertising, psychology, and business, he gives you the real-world tools you need to level up your tracks and supercharge your income. From creative choices to productivity hacks, Barton shares his lessons learned over the last decade in the business. He collects them into a powerful manifesto that inspires the modern composer on the path to break through their income ceiling.

Factory Records has become the stuff of legend. The histories of the label have been told from many perspectives, from visual catalogues and memoirs to exhibitions. Yet no in-depth history has ever been told from the perspectives of the women who were integral to Factory's cultural significance. Told entirely in their voices, I Thought I Heard You Speak is an oral history that reveals the true cultural reach of the label and its staying power in the twenty-first century.

How does a musician with acute hearing loss, a refusal to perform live, and no industry connections carve a path to millions of followers and lucrative royalty checks? In Make Your Own Rules, Andrew Huang shares stories from his two decades as a music industry misfit and offers advice on both the artistic and business sides of working as a creator in our digital era.

Jake Stark. Hit songwriter for Nashville music publisher MegaMusic. Until he's not. When MegaMusic decides to not renew his contract over a lack of hit songs, Jake is at a loss. His creative energy is down, and the bills are piling up. Enter Sir Daniel Smith-Daniels, the young, enigmatic owner of the hottest music publisher in Nashville, The Row. During a compelling initial meeting, Sir Daniel introduces Jake to his unique approach to work and life, The Method.

Now it can be told! The true, behind-the-scenes story of Casablanca Records, from an eyewitness to the excess and insanity. Casablanca was not a product of the 1970s, it was the 1970s. From 1974 to 1980, the landscape of American culture was a banquet of hedonism and self-indulgence, and no person or company in that era was more emblematic of the times than Casablanca Records and its magnetic founder, Neil Bogart.