Most brands obsess over “going viral.” Almost none know what to do after it happens.

In this episode of #seen — a podcast by Sked Social, Lachlan Bradford sits down with Josh Bailey, former TikTok insider and founder of CoCo, to unpack what brands actually get wrong about social.

Josh spent years inside TikTok watching the same mistakes play out again and again: chasing luck, copying trends, obsessing over reach, and ignoring the one thing that matters most — building content systems that create familiarity over time.

From long-form vs short-form to why authenticity is now a trap, this episode goes deep on what works, what doesn’t, and what every brand needs to rethink in 2025 and beyond.

We cover:
• Why going viral is overrated — and why the real work starts after it happens
• Consistency > luck: how the algorithm actually rewards creators
• How trends help established brands but hurt beginners
• The rise of episodic content and TikTok “TV shows”
• Why retention and watch time matter more than views
• How large brands block their own growth
• The trust gap in hiring full-time creators
• AI for structure, planning and creative clarity

If you work in social, content, marketing or brand — this episode is a must-listen.

Presented by Sked Social — use code 'SKEDBF50' for 50% off annual plans + a free 14-day trial.

Most brands talk about being “authentic.”
Renee Shaw actually is.

In our first episode of #seen — a podcast by Sked Social, host Lach Bradford sits down with the woman behind some of LinkedIn’s funniest and most fearless B2B content. Renee runs social for tl;dv — an AI meeting assistant built for teams who’d rather not rewatch their entire Zoom recordings, and she’s doing it her way.

No dashboards. No templates. Just taste, humour, and three coffees and a cigarette before hitting post.

This is how a jaded LinkedIn shit-poster turned creator helped build one of the most interesting B2B brands on the internet.

We talk about:

• The one creative rule that keeps content brave: “Punch up, never down.”

• Why reposting is dead — and A→Z testing is the future

• How to use AI for structure (not soul)

• Building culture and voice that travels across global markets

• The power of being a little bit unhinged in a world of beige B2B

If you care about social, content, or creative bravery, this one’s for you.

Proudly presented by Sked Social — use code 'SKEDBF50' for 50% off annual plans + a free 14-day trial (Black Friday offer).

For social media tips, insights and support — join the 280+ #seen community members on Slack ⁠here.

Perfect for SMM, marketers and creatives.