Using your real voice online (and getting away with it) - Renee Shaw from tl;dv

Most brands talk about being “authentic.”
Renee Shaw actually is.

In our first episode of #seen — a podcast by Sked Social, host Lach Bradford sits down with the woman behind some of LinkedIn’s funniest and most fearless B2B content. Renee runs social for tl;dv — an AI meeting assistant built for teams who’d rather not rewatch their entire Zoom recordings, and she’s doing it her way.

No dashboards. No templates. Just taste, humour, and three coffees and a cigarette before hitting post.

This is how a jaded LinkedIn shit-poster turned creator helped build one of the most interesting B2B brands on the internet.

We talk about:

• The one creative rule that keeps content brave: “Punch up, never down.”

• Why reposting is dead — and A→Z testing is the future

• How to use AI for structure (not soul)

• Building culture and voice that travels across global markets

• The power of being a little bit unhinged in a world of beige B2B

If you care about social, content, or creative bravery, this one’s for you.

Proudly presented by Sked Social — use code 'SKEDBF50' for 50% off annual plans + a free 14-day trial (Black Friday offer).

For social media tips, insights and support — join the 280+ #seen community members on Slack ⁠here.

Perfect for SMM, marketers and creatives.