Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

If you have $5,000, 90 days, and 15 hours per week, which strategy would you choose to build a profitable brand? In this head-to-head debate, Sasha and Hamen reveal the exact frameworks they would personally use to start from absolute zero in 2026—and they don't agree. This isn't theoretical.

Both have done this. Both have success stories. Both are breaking down the real, tactical, day-by-day decisions.

----------------------------------------
Connect with Sasha :

Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

----------------------------------------
Timestamps:

0:00 - Intro: $5K, 90 Days, 15 Hours/Week Challenge
2:12 - Sasha's Real-World Experience ($480K Loss, Survival Mode)
5:18 - The Reality of Being Broke (Credit Cards, Bills, Desperation)
6:20 - Pain Forces Clarity (And It's Real Clarity)
7:57 - Why Most People Listen But Don't Act
9:55 - You Can't Have Zero Time AND Zero Money
12:53 - Setting the Guardrails (Rules of the Game)
14:45 - Sasha's Strategy: The Community-First Approach
15:53 - Why Sasha Goes Opposite to AI Trends
16:46 - Finding Your Problem (Real Experience)
18:56 - Building a Community Around Your Problem
20:41 - The Math: Extracting Data from 100+ People
22:27 - Pre-Sale Strategy (Google Form + Stripe)
25:00 - Getting 30-50 Pre-Sales at 50% Discount
27:20 - Why This Strategy Offsets Risk Completely
31:52 - The Result: Doubled Money ($10K) in 6 Weeks
33:55 - Paid Ads Only Amplify What's Already Working
35:48 - Hamen's Strategy: The Data-First Approach
37:52 - Finding Affinity + High-Volume Categories
39:26 - Analyzing Competition with AI + Meta Ad Library
41:17 - Running 10 Product Tests at $500 Each
43:43 - Real Client Example (Paul: $0 to $200K+)
45:18 - No Skills Required (AI Does Everything)
46:49 - Which Strategy Wins? (The Debate)
47:47 - The Real Truth: Both Can Work

About This Podcast:
About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.


#ecommerce #ecom #startup #entrepreneurship #2026 #zerotohero #businessstrategy #cashflow #prelaunch #aimarketing #communitybuilding #salesstrategy #founder #sidehustle #validation #productmarket #growth #scaling #bootstrapped #constraints

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this power-packed episode, Sasha and Hamen break down the 25 most critical lessons they've learned and observed in 2025—lessons that cost some founders hundreds of thousands (and others millions) when ignored. These aren't theoretical concepts; they're tactical, specific, detail-oriented principles pulled directly from working with thousands of eCommerce brands across all sectors.

-----------------------------------------
Connect with Sasha & Hamen:

Sasha Karabut:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

-----------------------------------------
Timestamps:

0:00 - Intro: 25 Lessons That Cost Millions
1:42 - Lesson #1: Attention is Currency
3:04 - The 3-Second Hook & Content-First Thinking
5:02 - Lesson #2: Systems Thinking
6:40 - Why Automation Matters (Free Up Your Attention)
9:00 - Lesson #3: The Offer is King
10:00 - Bad Offers Kill Good Products
12:00 - Lesson #4: Radical Clarity (3 Levels)
15:00 - Why Communication Breaks Down
18:00 - Lesson #5: Cash Flow Over Everything
20:00 - The Cash Flow Trap
22:00 - Lesson #6: Know Your Break-Even ROAS
24:00 - Lesson #7: Product Quality at Scale
26:00 - Lesson #8: Positioning > Product
28:00 - Lesson #9: Creative Fatigue Cycle
30:00 - Lesson #10: Team Development
33:00 - Lesson #11: Customer Service Signals
35:00 - Lesson #12: Consistent Measurement
37:00 - Lesson #13: Simplicity Wins
39:00 - Lesson #14: Attention Allocation Strategy
41:00 - Lesson #15: Quick Pivots Matter
43:00 - Lesson #16: The Power of Mentorship
45:00 - Lesson #17: Consistency When Winning
47:00 - Lesson #18: Communication is Strategy
49:00 - Lesson #19: Pain = Growth
51:00 - Lesson #20: Leverage Through Delegation
53:00 - Lesson #21: Math Doesn't Lie
55:00 - Lesson #22: Customer Obsession
57:00 - Lesson #23: Systems Beat Hustle
59:00 - Lesson #24: Know Your Margins
01:01:00 - Lesson #25: Logic + Pain + Consistency
01:07:00 - Implement, Don't Just Listen

-----------------------------------------

About This Podcast:
Real lessons from real experience. We break down what actually works in eCommerce, what doesn't, and why. No theory, just practical frameworks you can implement immediately.

-----------------------------------------

Hashtags:
#ecommerce #ecom #lessons #2025 #strategy #scaling #founder #business #shopify #advertising #cashflow #entrepreneurship #breakeven #roas #creatives #systems #mentorship #growth #automation #consistency

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

From failed Amazon stores and six figures in debt to a AUD $4 million+ annual Shopify brand in just three years. In this raw, unfiltered episode, Kris and Chelle break down the exact journey that most founders never talk about—the sleepless nights, the emotional breakdowns, the moments where they had one month of rent left and had to lock in completely.

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Connect with Sasha(Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

------------------------------------------------------

Timestamps:

0:00 - Intro: From Failed Amazon to $4M Brand
3:00 - The Amazon Disaster & Why They Didn't Quit
6:30 - The First Moment of Proof
8:05 - The PayPal Lock: $10K Frozen
10:39 - First Real Traction (October 2023)
17:00 - Why Having a Co-Founder Was Essential
19:45 - May to June 2024: The Overnight Success
22:18 - The Product Quality Meltdown (20+ Angry Emails/Day)
25:13 - Learning Real Profit vs. Vanity Metrics
28:07 - The Power of Focus & Saying "We Do eCommerce"
32:33 - Would You Do It Again Knowing Everything?
35:36 - The Bullying (In a Good Way) & Setting Higher Goals
37:00 - The Australian Market & $4M in 12 Months
43:44 - The Biggest Risk at $4M (Flattery & Ego)
47:17 - Peaks & Troughs: The Behavioral Pattern
51:55 - Planning for Known Problems (Cash Flow, Team, Fulfillment)
54:16 - The 12-Month Roadmap & Capital Allocation
56:10 - Documenting Everything for Key Man Risk
59:48 - From Tactical to Strategic Thinking
01:04:05 - The Capital Allocation Framework (ICE)
01:06:24 - Scoring Your Departments
01:10:16 - Where Your Attention Should Go (The Bottleneck)
01:15:43 - Creative Performance Index & Feeding the Machine
01:18:06 - When to Test vs. When to Double Down
01:20:07 - Preparing Ahead: The Closing Message

---

About This Podcast:
Raw conversations with eCommerce founders about the real journey—not the highlight reel. We talk about the desperation, the decisions, the disciplines, and the dollars that build sustainable brands.

---

#ecommerce #ecom #entrepreneurship #founder #shopify #scaling #casestudy #business #motivation #realstory #dedication #brandbuilding #businessjourney #mentorship #australiabusiness #startup #multimillion #cashflow #strategy #leadership

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this raw, unfiltered case study episode, Sasha and Hamen break down how they scaled one of their internal eCommerce brands from $4,000/month to $120,000+/month in just 12 months—while simultaneously increasing profitability from near-zero to $1,000-$2,000 per day in consistent daily profit. This is the exact same system they teach their communities, and it's a masterclass in identifying the right problems to solve in the right sequence. If you're spinning your wheels testing random ideas, changing your store every week, and never seeing real growth, this episode will completely rewire how you approach scaling. They tested hundreds of creatives, optimized ad spend, revamped their USP, and fixed three critical metrics that most founders ignore—and the results speak for themselves.

------------------------------------------------------
Connect with Sasha(Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

------------------------------------------------------
Timestamps:

0:00 - Intro: 30X Growth & $120K/Month Case Study
0:38 - The Power of Scaling From $4K to $120K in 12 Months
2:01 - Why Identifying the Right Problem in the Right Sequence is Everything
3:05 - The Three-Metric Framework: AOV, CPC, and Conversion Rate
4:04 - What Happens When Founders Spread Themselves Too Thin
4:44 - Stage 1: Opening Up Traffic (Why You Need More Ad Spend Data)

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

From a Wife's Health Crisis to a 7-Figure Wellness Brand: The NUVIE Saunas Journey

In this powerful episode, Sasha sits down with Simon, co-founder of NUVIE Saunas, to discuss an incredible entrepreneurial journey born from personal tragedy.

When Simon's wife Alana received a challenging health diagnosis four years ago, they didn't just survive—they discovered a passion that would become a 7-figure eCommerce business. But what makes this story truly remarkable is how Simon took massive risks on a completely unvalidated, high-ticket product ($12,000 saunas) and not only made it work, but built one of the most compelling wellness brands in Australia. This is the raw, unfiltered story of how faith, product conviction, and calculated risk-taking create life-changing outcomes.

------------------------------------------------
Connect with Simon Brosolo (Guest):
Website: https://www.nuvie.com.au/
Linkedin: https://www.linkedin.com/in/simon-brosolo-14706420

Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
------------------------------------------------

Timestamps:
00:00 - Intro: Selling $12,000 Saunas Off a Render
01:18 - Alana's Health Crisis: The Origin of NUVIE
02:01 - The NICEN Detox Protocol (Created for 9/11 Firefighters)
03:02 - How the Protocol Works: 30 Days to Detoxify
04:10 - Sasha's Initial Pushback: "This Is Too Risky"
05:03 - The Trend Validation: Why Simon Was So Convinced
06:06 - From Corporate to Entrepreneurship
08:06 - First Sales: $15K Products, Zero Customer Interaction
09:48 - Moving Beyond Renders: Real Product Validation
10:31 - The Risk Analysis Call That Changed Everything
11:00 - Income Pressure & Making It Work Without a Salary
13:36 - Team Building & Delegation (Bringing in Operations Experts)
15:49 - Scaling From 7-Figures to 8-Figures
16:46 - The Power of the Founder Story in Marketing
18:20 - Product Complexity & Fulfillment Challenges
20:06 - How to Build a Real Brand

About Ecom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call to Build & Scale Your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha Karabut sits down with co-host and media buying powerhouse Hamen Bamba—who has spent over $30 million on advertising and generated more than $120 million in revenue—to expose the biggest mistake most founders make when launching their brands.

They reveal why jumping into a subscription-based model is a guaranteed path to cash flow disaster, and share the proven framework that actually works.

------------------------------------------------------
Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
------------------------------------------------------
Timestamps:
00:00 - Intro
01:00 - Why you need cash flow when starting out
03:15 - First-time founder thinking that kills subscription models
13:22 - Athletic Greens vs Shilajit: Bulk purchase model comparison that works
16:26 - David Johns' 12-month supply strategy: How to filter customers right
18:50 - Public company subscription disaster: The pet consumables case study that failed
23:42 - Sasha's Bissou shoe brand: $15K spent on subscriptions, zero conversions
29:37 - Grooming Here UK's "hygiene plan" strategy: Transparency vs deception
30:19 - What skills you actually need to succeed with subscriptions
35:16 - Asmin's Tongat Ali brand: $60K/month profit without subscriptions
36:21 - The right sequence: Profitable first purchase → then optional subscriptions

About Ecom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #subscriptionmodel #cashflow #profitability #ecommercestrategy #mediabuying #AOV

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Kayci Scaggs, founder of Pakks.co, a conversation card company born from personal struggle that scaled from $20,000 in the first 30 days to $67k per month, with clear sights on $1 million monthly revenue.

Kayci's story is a masterclass in the "missionary vs mercenary" founder mentality. After a painful divorce, job loss during the tech industry downturn, and six months of unemployment, she hit rock bottom. But a chance meeting led to the birth of Pakks Co—simple conversation prompt cards that transformed how couples and families connect. The twist? These cards made over $20k in sales within the first 30 days.

------------------------------------------------
Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Kayci Scaggs
Instagram: https://www.instagram.com/scaggsc_/
Website: https://pakks.co/
------------------------------------------------

TIMESTAMPS
0:00 - Intro: From Divorce to $67K Monthly Revenue
2:00 - Kayci's Origin Story: The Broken Marriage
5:00 - Job Loss & Six Months of Unemployment
8:00 - Meeting Someone New & The Conversation Cards Spark
12:00 - The Inspiration Behind Pakks co
15:00 - First 30 Days: $20K In Sales
18:00 - Scaling from 10K to 67K Per Month
20:00 - The Path to $200K & $1M Monthly Revenue
25:00 - The Missionary Founder Mindset
28:00 - Real Client Results & Ad Account Wins
32:00 - The Five Critical Decisions to Scale to $1M
35:00 - Decision 1: Hire A VA For Customer Service
37:00 - Decision 2: Master Your P&L
40:00 - Decision 3: Content Strategy & Avatar Development
43:00 - Decision 4: Email List Building As A Compound Asset
46:00 - Decision 5: Emotional Neutrality in Business
50:00 - Why You Must Stop Enjoying Media Buying
53:00 - The Mechanics of Scaling Ad Spend
57:00 - Lifetime Value & Product Expansion
1:00:00 - Building The Next Tiers of Pakks co Products
1:03:00 - Founder Resilience & Overcoming Self-Doubt
1:05:00 - The Importance of Surrounding Yourself With Winners
1:10:00 - Closing Thoughts & Future Trajectory

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Hamen Bamba to reveal the exact Black Friday offer strategies that are generating hundreds of thousands of dollars for e-commerce brands—and what separates winners from everyone else.

They break down real case studies from their clients scaling aggressively right now. One brand is pushing 60k+ daily with 40%+ profit margins.

-----------------------------------------
Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
-----------------------------------------

TIMESTAMPS
0:00 - Intro: Black Friday Offer Amplification
2:00 - Why Black Friday Is Critical for E-Commerce
5:00 - Real Client Results: Early Scaling Success
7:00 - Starting Early: October Black Friday Strategy
10:00 - Black Friday Is An Amplifier, Not A Solution
15:00 - Case Study: Buy Two Get One Offer
20:00 - The Sefels Lights Business Breakthrough
25:00 - How To Know If Your Problem Is The Offer
30:00 - The Six Components of a Winning Offer
33:00 - Visibility: Don't Hide Your Discount
35:00 - Urgency & Scarcity: Creating The Pressure
37:00 - Value Perception & Anchor Pricing
39:00 - The Offer Generator AI Tool Demo
41:00 - Client Success: $10K In A Day With The Tool
43:00 - Operator Mindset: Treat Every Black Friday As Your Last
45:00 - Creating Aggressive Offers That Convert
47:00 - Scaling Into Black Friday With Confidence
50:00 - Action Steps & Resource Links
52:00 - Closing Thoughts & Next Steps

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/