What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work.

Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep coaching, and personalized health services.

Their holistic approach is setting a new standard and shows there's a huge demand for high-end programs on the market. By following their lead and adopting similar strategies, gym owners can create premium services for their own clients.

For example, gyms can use biometric data to show the full benefits of their programs - not just weight loss, but also things like heart rate and sleep quality. They can also start cooperating with medical professionals and offer services like hormone replacement therapy and blood panels.

Having in mind that more and more people, especially younger ones, don’t trust traditional medicine, gyms have a great chance to fill in the gap and become more involved in their clients' overall health. We just need to think creatively about adding value and offering comprehensive health solutions to justify higher membership fees.

So, if you want to improve your gym's offerings and meet the growing demand on the market, tune in to this episode. Tim and Randy will show you how to transform your fitness business with premium programs.

Let's dive in!

Key Takeaways:

• Intro (00:00)
• Equinox's $40,000 membership (00:54)
• Holistic health approach (01:57)
• Importance of biometric data (03:09)
• Potential gym partnerships (06:06)
• Market skepticism towards doctors (08:20)
• Comprehensive health programs (12:12)
• Integrating medical services (13:36)
• Premium membership strategies (17:58)

Additional Resources:

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- An app designed for semi-private training - Semi Private Pro

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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