Starbucks coffee tastes the same no matter where you go. Ever wondered why?

Because of their systems.

And did you know that you can (and should) apply the same principles to your gym?

Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can benefit not just your clients but also your coaches and, most importantly, you as the owner.

There are four systems your gym's operations can benefit from: delivery, ascension, conversion, and attraction. In this episode, Randy and Zach break down these concepts into understandable parts.

They'll explain how to effectively implement systems in areas like client service, sales processes, and marketing strategies. They'll also show you how automation can take over mundane tasks, allowing you to focus on what truly matters.

Join Randy and Zach to find out how each system works to escalate clients to higher tiers of service and how automating these processes can free up your time to focus on growth.

Tune in now!

Key Takeaways:

• Intro (00:00)
• Defining systems and their importance in business (00:52)
• Delivery systems - example of Starbucks (02:38)
• Systems form the core of brand identity (08:23)
• Creating systems to benefit clients, coaches, and owners (14:47)
• Conversion systems (24:01)
• Role of automation (28:36)
• Importance of having intentional systems in place (31:59)
• Owner should be system creators (33:56)
• Recap (39:33)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business.

To break this cycle, you need two things:

1. create systems that guide your business
2. find the right fitness director and train them properly

Because the systems run the business, and the people run the systems.

So, the formula is simple: set up the system and then put someone capable in charge of it. This allows you to step back and focus on the bigger picture.

In this episode, Randy and Zach talk about the importance of a fitness director to a gym. They explain that by setting up strong systems and teaching your fitness director to manage them well, you turn them into a crucial part of keeping your gym running smoothly.

They show how properly trained fitness directors can take over the training floor and even handle sales and administrative duties, allowing owners to shift from working in their business to working on their business.

Tune into this week’s episode to discover how setting up the right systems and empowering someone to run them can liberate you from the gym floor and open up new avenues for your business’s growth.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Importance of delegation (02:18)
• Role of fitness directors (04:14)
• Quadrants of the director role (08:53)
• Client relationship management (15:45)
• Simplifying systems (21:43)
• Recap (25:44)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k?

Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym's recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to sign up a new member or sell another program.

When you know your bills are paid, you can focus on your gym's growth and start making more money. Once you achieve a consistent $30k income month after month, it becomes much easier to reach $40k, $50k, or $60k a lot faster.

So the biggest question is, how do you break through that ceiling?

In this episode, Tim and Randy share the three essential pillars you need to break through that ceiling:

• Systems that help streamline your operations
• Lead flow that keeps new clients coming
• Automation that acts like another employee who never forgets, works 24/7, and never has a bad day

They also present a comprehensive coaching program they developed that integrates these essential elements and truly delivers results!

Join them and learn what you need to achieve a stable income, reduce stress, and finally gain more financial flexibility to enjoy owning your business instead of just surviving in the arena.

Tune in now!

Key Takeaways:

• Intro (00:00)
• Importance of $30K monthly revenue (00:51)
• Need for comprehensive systems (03:41)
• Diversified lead sources (10:33)
• The importance of automation (13:06)
• Our coaching program and its benefits (21:52)
• Program costs and payment plans (25:47)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!