This one’s not new… but it is necessary.

This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics.

In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delivery, and Ascension.

This is about installing foundations that give you clarity, consistency, and control. Because if you’re still manually fixing every fire that pops up… if your sales vanish when one person is out sick… or if your clients vanish when a coach leaves… then it’s not a people problem. It’s a systems problem.

Tim and Randy break down their four-circle framework and show exactly how each system drives the outcomes every gym owner wants: more money, more trust, better results, and long-term retention.

This episode is a solid reminder that getting the basics right still matters – and that no matter how advanced things get, the fundamentals always hold up.

Tune in and find out what your business might be missing.

Key Takeaways:

• Intro (00:00)
• Systems remove variables (01:08)
• Attraction system - marketing (03:08)
• Conversion system - sales (05:46)
• Service delivery - the impact on client experience (07:18)
• Ascension system for client progression (16:22)
• Recap (24:48)

Additional Resources:

- Schedule your SpringBoard call

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.

In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: Is this model even built to succeed long-term?

(Spoiler: It’s not.)

It’s not a lack of business skills causing CrossFit gyms to close. It’s the model – everyone’s offering the same thing at the same price, which makes it nearly impossible to stand out or make real money.

Even the best managers can’t win with a setup that holds them back. So, if you’re working hard but not seeing results, this is the wake-up call you’ve been waiting for.

Tune in to learn why semi-private training is a smarter, more profitable path – and how even current CrossFit owners can start making the shift.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• CrossFit gyms are closing more than opening (00:35)
• Low prices make the model unsustainable (02:50)
• Grungy locations limit market appeal (03:50)
• Clients want personalized programming, not group workouts (05:25)
• Semi-private model offers higher perceived and real value (07:40)
• Top earners focus on private training (09:15)
• CrossFit and semi-private don’t mix (11:20)
• Market decides what you can charge (13:32)
• You can’t outwork a bad model (19:45)

Additional Resources:

- Schedule your SpringBoard call

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Still running your gym like a hobby – and wondering why it’s not growing?

A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, manual workarounds, and good intentions.

In this episode, Tim and Randy dive into the five non-negotiable systems every fitness business needs to grow with intention, not accident. These aren’t “nice to haves.” These are foundational if you want your gym to function like a real business and not just a side hustle with a lease.

They break down:

• Why taking checks and using spreadsheets for billing is holding you back
• Why that slick-looking website you paid for might be costing you leads
• Why gym owners who are still relying only on referrals are flying blind

More importantly, they explain how simple it is to plug in the right systems for membership management, automation, website conversion, paid ads, and lead booking.

So, if you’re trying to finally hit $30k/month or just want to stop stressing about where your next 10 clients are coming from – this episode is for you.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• #1 – Membership management software (03:06)
• #2 – A high-converting website (06:31)
• #3 – Online consultation booking system (12:31)
• #4 – Paid advertising strategy (17:17)
• #5 – Automation system for follow-up (21:29)
• Every system discussed contributes to growth (27:00)

Additional Resources:

- Schedule your SpringBoard call

- Increase your fitness studio's revenue by 57% with WellnessLiving

- 97Display’s discount for Pro Fit clients: https://97display.com/profit/

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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If you haven't already, please rate and review the podcast on Apple Podcasts!