Pour yourself a cuppa and get comfy - this week we’re serving up:

• Freshly brewed Shopify updates
• Stirring up your brand’s tone of voice
• Piping-hot marketing lessons from our agency
• A splash of partner news

Whether you’re here to spill the tea, sip on insights, or just dunk a few biscuits, this week’s talk is steeped with flavour, fun, and a dash of wisdom. ☕✨

Check out JudgeMe here: https://apps.shopify.com/judgeme?mref=gfpseubo

Can a business plan really make or break your brand? This week we’re joined by Rebecca from Conscious Skincare, who’s here to spill the (plant-based) tea on building a thriving, purpose-driven business in today’s competitive market.Rebecca takes us behind the scenes of creating plant-based skincare products, sharing the science, creativity, and heart that go into every jar and bottle. We talk about the magic of adding a personal touch to marketing, strategies to stand out in a crowded industry, and just how much you really should say about the ingredients in your products (hint: your customers might be listening closer than you think!).She also opens up about the #1 challenge purpose-driven brands are facing right now - and how she’s tackling it head-on.📬 Want to connect with Rebecca?Visit Conscious Skincare here: https://conscious-skincare.com/ Timestamps:0:00 Introduction 1:35 About Rebecca & Conscious Skincare9:00 Do Business Plans Really Work?13:28 How To Develop Plant Based Skincare Products27:44 A Personal Touch To Marketing31:12 Marketing Strategies To Help You Stand Out 36:01 How Much Should You Talk About the Ingredients In Your Products41:29 The Number #1 Challenge As A Purpose-Driven Brand Right Now45:21 How to get in touch with RebeccaCheck out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ If you want to get your email strategy ready for BFCM, learn more here! seguno.com/winningwithshopifyJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

Grab your mug and settle in - this week’s episode comes with a scenic twist as Nick takes his tea time straight from the charming Cotswolds.

On the menu:

☕ Tea of the Week – find out what’s brewing in Nick’s cup.

🛒 Shopify News – the freshest updates from the world of e-commerce.

🤝 Partner Updates – the latest from our friends and collaborators.

📚 Agency Learnings – real-world insights from our day-to-day work.

❓ Nick’s Quivia – a quiz-meets-trivia challenge to test your brainpower.

Whether you’re here for the tea, the tips, or the trivia, this week’s talk is steeped in flavour and insight.

Today we’re taking all about AI. How brand are using it, how brands aren’t using it, and how AI is changing!

We are joined by the brilliant Managing Director of Look Fabulous Forever, Janis Thomas.

Janis share her philosophy towards AI and how her forward thinking team is utilising it and not using it.

From content marketing tips to the truth about AI search credibility, this episode is packed with insights for any brand trying to keep up (or get ahead). 💡

Timestamps:

0:00 Introduction

5:53 How Look Fabulous Forever is using AI for content (and where they draw the line)

9:59 Why what you post is more important than ever

17:24 How brands can get feedback from their customers

22:44 How much AI is too much in your content?

27:17 AI for customer service – what works, what doesn’t

30:04 The biggest AI opportunity Janis sees for the future

35:38 Brand Credibility in AI Search

38:08 Tips to optimise for AI-driven search

44:39 What’s next for AI

Check out our awesome sponsors!

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

In our forth installment of Tuesday Tea Break Talks, Nick is sipping on a refreshing peppermint tea as we dive into a community-sourced Quote of the Week, share the latest updates from Shopify, highlight exciting partner news, and share learnings from his team.Plus, Nick introduces his very first 'Quivia'– a trivia fact presented as a question!These short and snappy episodes are designed to bring you extra value between our main shows – helping you stay inspired and keep growing.Tune in, top up your cup, and take a break with us.

This week, we're bringing you a special highlight reel of the most insightful, inspiring, and actionable moments from the past three months of the podcast!

Whether you're new to the show or a long-time listener, this episode is packed with value from industry-leading guests, successful brand founders, and expert marketers who’ve shared their best strategies for growing and scaling Shopify brands.

You’ll hear snippets covering:

0:00 Introduction

0:38 How To Validate Successful Products with Zik Analytics

5:10 How to make Sales Tax manageable with Taxcloud

11:33 How AI is transforming customer service with Tidio

16:33 How to choose the right apps? With Rebel Cheese

23:11 How To Leverage Product Reviews with XXL Scrunchie

25:30 How To Introduce A New Brand to Your Email List with Seguno

It’s the perfect episode to get inspired, catch up on anything you missed, and double down on what works in eCommerce today.

👉 Don’t forget to subscribe, leave a review, and share with a fellow ecom founder or marketer!

Check out our awesome sponsors!

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Welcome to the third edition of our Tuesday Tea Break Talks - your mid-weekly pick me up packed with goodness!In this week’s episode we cover:- What’s new with Shopify- Partner perks and discounts- Marketing insights from our expert team- A quote to keep you inspiredThese bite-sized episodes are crafted to add extra value to the podcast and help you keep growing.Share your biggest takeaway in the comments, what challenge you would like help with right now - and don’t forget to tell us how you take your tea. We’d love to hear it!

In this action-packed episode of Winning With Shopify, we go off the beaten path with pioneer Mike St. Pierre, Founder of Hyperlite Mountain Gear, and Jackie Homan, their genius Marketing Director.

From a spark of inspiration in the backcountry to building one of the most innovative outdoor brands in the game, Mike shares the wild story behind Hyperlite’s founding. Jackie joins to unpack the clever marketing moves that helped the brand cut through the noise.

0:00 In this episode, we cover:

1:48 Mike’s journey from idea to brand (with plenty of startup lessons)

4:00 About Jackie & her story to Marketing Director

6:18 How Hyperlite nailed its USPs

8:04 How has influencer marketing changed for both big and smaller brands?

18:36 The Real Reason Customers Buy Your Product

27:40 The System That Allowed Hyperlite To Scale

31:07 What most businesses miss, and how Hyperlite avoided those traps

33:07 The exact tactics that increased backpack sales by 18%

39:32 If Mike could do it all over again—what he’d change

43:07 Why choosing a less traditional structure helped the company thrive

46:08 A major factor that could be holding your business back (and how to fix it)

This episode is packed with real-world insights and inspiring takeaways for founders, marketers, and ecommerce pros alike! 🏕️

Check out Hyperlite’s amazing gear: https://hyperlitemountaingear.com/

Check out our awesome sponsors!

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp