Tuesday Tea Break Talks Ep22: A Reality Check For Ecom Brands Heading Into 2026

New year, fresh opportunities, and a reality check for ecommerce brands heading into 2026.

This week, we break down the shifts that actually matter: AI-driven personalisation that’s now powering real-time selling, shopping that’s happening everywhere (from TikTok to AI assistants), and why first-party data is becoming the backbone of growth as privacy tightens.

We also unpack the biggest Q4 lesson: brands cutting marketing to “save money” aren’t fixing the real problem - tracking and performance are.

Add in faster mobile expectations, Gen Z searching on social instead of Google, and what Shopify’s latest trends signal for 2026 - and you’ve got a short, sharp reset for the year ahead.

Grab a drink and join us for a Tea Break designed to spark smarter decisions.