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Winning With Shopify

Winning With Shopify

De: Winning With Shopify
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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.Winning With Shopify Economía Gestión y Liderazgo Liderazgo
Episodios
  • The 2026 Live Shopping Strategy ($0 to $4M in 12 Months!)

    The 2026 Live Shopping Strategy ($0 to $4M in 12 Months!)
    Apr 3 2026

    How do you build a $4 million ecommerce sales channel in just one year?


    In this episode of Winning With Shopify, we sit down with John Roman, CEO of BattlBox, to unpack how they leveraged live shopping to create one of their fastest-growing revenue channels.


    BattlBox — a leading subscription brand for outdoor and survival gear — turned platforms like Whatnot into a high-performing sales engine, even outperforming Amazon as a channel.


    Inside this episode, you’ll learn:

    • How BattlBox scaled live shopping from $0 to $4M in under a year

    • Why platforms like Whatnot have higher purchase intent than TikTok Shop

    • The difference between live shopping vs traditional ecommerce channels

    • How content and community drive repeat purchases and LTV

    • The exact KPIs BattlBox tracks to scale this channel

    • How to test live shopping without a big team or budget


    We also break down:

    • Team structure for scaling a new sales channel

    • Why most brands fail when trying new platforms

    • How live shopping fits into a full ecommerce ecosystem


    If you're running a Shopify store and looking for the next big growth channel — this is one you can’t ignore.



    EXCLUSIVE WWS OFFERS:

    Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠


    Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠


    Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠


    Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠



    Key Takeaways:

    00:00 Intro

    00:57 Unlocking $4 Million in Sales with Live Shopping

    01:18 Whatnot vs TikTok: Buyer Intent

    02:42 Brand Affinity on Whatnot vs TikTok

    04:27 BattlBox's Netflix Content Strategy

    08:25 Whatnot as a Top-of-Funnel Channel

    09:18 Launching Whatnot: From Zero to $25K

    10:14 Why BattlBox Chose Whatnot over TikTok

    11:47 Whatnot's Unique Community Raids Feature

    13:19 Scaling Live Shopping: Hours and Revenue

    15:28 Building a Dedicated Social Commerce Team

    18:26 Accountability in New Sales Channels

    19:21 When to Double Down on a Sales Channel

    21:48 Whatnot Surpasses Amazon as #2 Channel

    23:38 Amazon Shopper vs. Whatnot Customer

    25:48 Attribution Challenges in E-commerce Marketplaces

    29:33 Bootstrapped Shopify: Starting Whatnot Live

    31:48 Whatnot's Fee Structure and Valuation



    Follow us on socials:

    https://www.instagram.com/winningwithshopifypodcast

    https://www.tiktok.com/@winningwithshopify

    https://www.youtube.com/@winningwithshopify


    Join our newsletter: https://wwspodcast.com/

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    38 m
  • Revenue vs Profit in Ecommerce Ads (Why Most Brands Lose Money)

    Revenue vs Profit in Ecommerce Ads (Why Most Brands Lose Money)
    Mar 31 2026

    Most ecommerce brands focus on revenue and ROAS… but ignore the one thing that actually matters: Profit.


    In this episode, Nick breaks down the critical difference between revenue vs profit in advertising, and why so many brands are unknowingly losing money.


    If you're running Google Ads, Meta Ads, or any paid traffic, this is essential listening.


    You’ll learn:

    • Why a flat ROAS target doesn’t work

    • How product margins impact your ad performance

    • Why some products should NEVER be scaled

    • The hidden reason most brands lose money on ads

    • How to structure campaigns based on profitability


    Nick also shares practical strategies to improve your margins and scale profitably:

    • Lowering product costs (without sacrificing quality)

    • Increasing prices (without killing conversions)

    • Boosting average order value (AOV)

    • Leveraging lifetime value (LTV) for growth


    If you run a Shopify store, manage ecommerce ads, or want to scale profitably - this episode will change how you look at your numbers.

    Because the truth is simple: Revenue looks good. Profit builds businesses.



    Follow us on socials:

    ⁠https://www.instagram.com/winningwithshopifypodcast

    ⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠

    https://www.youtube.com/@winningwithshopify⁠


    Join our newsletter:⁠ https://wwspodcast.com/⁠

    Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency


    Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship
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    23 m
  • Scale LTV With Subscriptions For ANY Business | Insights from SubSummit

    Scale LTV With Subscriptions For ANY Business | Insights from SubSummit
    Mar 27 2026
    Subscriptions aren’t just for protein powder, meal kits, or mystery boxes anymore.In this episode, Chris George (CEO and Co-Founder of Sub Summit) breaks down why more ecommerce brands should be thinking seriously about subscriptions, memberships, loyalty, and recurring revenue - and the creative ways you can do so.Nick & Chris talk about how subscription models can work across more categories than most brands realise, why the real battle is for share of wallet, and how brands can use AI, customisation, upsells, partnerships, and better retention strategy to grow long-term customer value.This episode also gives a behind-the-scenes look at Sub Summit, the world’s largest event for subscription, membership, and loyalty brands - including how brands can attend for free.In this episode:• Why subscriptions are becoming essential for ecommerce brands• How to make subscriptions work even in categories like fashion• The real difference between value, convenience, and access• Why share of wallet matters more than direct competitors• How AI is changing subscription personalisation• How better checkout upsells can increase LTV• Why “auto ship” converts better than “subscribe and save”• What brands can learn from Amazon Prime, Netflix, Apple, BattleBox, and The Farmer’s Dog• How to think about churn, cancellations, and retention more strategicallyIf you run a Shopify store and want to increase LTV, retention, and recurring revenue, this is a really valuable episode.Want to find out more about SubSummit? Check it out here: https://subsummit.com/EXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠Key Takeaways:0:37 – Sub Summit: The World’s Largest Subscription Event1:43 – Unlocking Subscription Growth at Sub Summit3:21 – How to Get Free Tickets to Sub Summit5:39 – Can Fashion Brands Use Subscriptions Successfully?6:46 – Why Subscription Models Increase Purchases8:52 – How NFL Football Drove Amazon Prime Sign-ups9:47 – AI and the Future of Subscription Personalization10:14 – Dynamic Subscription Frequency (The Farmer’s Dog Model)13:05 – AI for Hyper-Personalized Product Recommendations15:40 – Using Subscription Data to Unlock AI Insights16:47 – Strategic Partnerships to Boost Lifetime Value18:38 – Subscription Upsells at Checkout (Candle Example)19:20 – Winning the “Share of Wallet” Subscription Battle22:06 – Smart Subscription UI to Reduce Cancellations24:29 – Reducing Churn with Value Instead of Discounts25:04 – Apple’s No-Discount Strategy and Brand Value28:06 – The Best Types of Products for Subscriptions31:58 – How “Auto Ship” Boosts Subscription Conversions33:21 – The BattleBox Mystery Box Checkout Upsell HackFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship
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    38 m
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