In this episode we’re diving into what truly makes a brand unforgettable. We sit down with John, the Co-Founder of Lulu Guinness, for a conversation about building brand visibility, growing alongside Shopify, and navigating the realities that most founders overlook.These include staying compliant, staying relevant, and staying connected to your customers. You’ll hear how major retailer partnerships come together, why genuine client relationships matter more than ever, and what sets standout brands apart from the rest.We also highlight insights from Lulu Guinness, touching on everything from creative inspiration to brand identity and long-term growth. Plus, we explore how Yacht PO loyalties are elevating SEO and how founders can use similar strategies to strengthen their online presence.If you’re looking for inspiration, actionable advice, and a behind-the-scenes look at how successful brands really grow, this episode is one you won’t want to miss.Check out Lulu Guinness here: https://www.luluguinness.comEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Key Takeaways00:00 • Getting Your Brand Back in the Spotlight01:34 • Meet the Co-Founder of Lulu and Shopify07:13 • Making Sense of Sales Tax Compliance16:33 • Building Meaningful Partnerships with Major Retailers20:57 • Shoutout to Our Shopify Sponsors: Covella & Fast Track24:04 • How to Build a Genuine Connection with Your Clients31:25 • Lulu Guinness on the Iconic British Flag34:20 • How Yacht PO Loyalties Are Boosting SEO39:03 • Lulu Guinness: What to Focus On for Future Growth44:21 • How to Connect with Lulu Guinness on LinkedIn

Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: Proven tips to boost your ad performance and get more from your campaigns.* Quivia Corner: A quick look at Black Friday and Thanksgiving — trends, timing, and tips to make the most of the season.Short, sharp, and packed with practical takeaways - perfect for your next tea break.

In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on!

Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce.

We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.

We had a lot of fun recording this episode - let us know what you think!

Reach out to Jonnie here: https://toast-d.co.uk

EXCLUSIVE WWS OFFERS:

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/

Key Takeaways:

00:00 Welcome to Winning With Shopify

03:11 Black Friday vs. Advertising — Finding the Right Balance

09:26 Planning Ahead: Fire Pit Kit Sales for January

11:43 Launch Strategies for Black Friday and Valentine’s Day

13:17 The Power of Gift Cards in Boosting Sales

18:25 Navigating Product Scenarios and Customer Needs

20:38 Will Lowe Explore Wholesale Opportunities?

22:41 Inside Shopify: The Wholesale Journey

27:36 Managing Seasonal Trends and Consumer Demand

32:15 Growing 40% in One Year — What Drove Success

34:56 Why the Customer Should Be Central to Your Business

36:31 Expanding Internationally: Taking the Brand Beyond the UK

39:11 Top 5 Lessons Learned from Building Toasted