In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today!

Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better understand their audience, and prepare for the future of AI in e-commerce.

Check out Zik Analytics here and use code ‘WinningWithShopify’ to get 70% off monthly plans and 50% off annual plans! https://www.zikanalytics.com/r/wws


Check out our awesome sponsors!
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

If you use Shopify and Canva, this app will save you time! seguno.com/canva

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/


Key Takeaways:
0:00 Introduction & About Nahar
1:32 How Zik Analytics Integrates with E-Commerce
5:18 What To Do With Data driven product research
6:51 The Importance of USPs in e-commerce
10:37 How to Use AI in your business
14:24 Drop Shipping and Brand Experience
18:08 Ways Dropshippers Can Understand Their Audience
26:04 The Future of AI for Dropshipping

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In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world.

We cover:
- Why Rebel Cheese's Shark Tank moment was just the beginning.
- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre.
- Lessons learned from early technical decisions, including those sneaky shipping costs.
- His approach to app selection (hint: not everything in the Shopify App Store is gold)!
- How AI is reshaping daily operations, and what tools he's excited about right now.

Whether you’re a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn’t come from cows, this episode is full of insights you won’t want to miss 🧀💻

Connect with Paul here: https://www.linkedin.com/in/paularellanes
Check out Rebel Cheese here: https://rebelcheese.com

Check out our awesome sponsors!
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

If you use Shopify and Canva, this app will save you time! seguno.com/canva

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive

Support the show

This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.

Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score!

If you’re rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don’t want to miss.

If you use Shopify and Canva, this app will save you time! seguno.com/canva

Burton Goods here: https://burtongoods.com/

Check out our awesome sponsors!
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/

Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/

Key Takeaways:
0:00 Introduction
4:13 About Brian & Seguno
5:56 Migration from Magento into Shopify
9:07 Why Brian Started again
13:43 How To Introduce a New Brand to Potential Customers on Email
18:44 What Truly Makes A Brand Authentic?
21:07 Why Email Deliverability Matters
27:08 The Importance of a Postmaster Score
30:25 Finding What Works For You
35:08 Listening To What Customers Want
39:01 Burton Goods Content Strategy
43:04 How To Reach Out To Seguno

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